Mud & Hound Public Company Limited (SET: MUD), a leader in Thailand's food, beverage, and lifestyle industry, and Paris Society, part of the Accor Group and a pioneer in ultra-premium French hospitality, have officially announced a strategic joint venture. This partnership marks a significant milestone for both organizations as they combine their strengths and expertise to preserve and elevate Le Grand Véfour, one of the world's most esteemed and storied restaurants, which has been in operation since 1784 and boasts a culinary legacy spanning over 240 years, ensuring its continued prominence and modernity for future generations.

Le Grand Véfour will unveil a new look and concept in the spring of 2026. Under this joint venture agreement, both parties will work closely together to define the menu direction, design, service, marketing, and social media strategies, ensuring the restaurant continues to celebrate the cultural heritage of French cuisine while attracting a new generation of diners.

Located within the Palais Royal gardens and operating since 1784, Le Grand Véfour is celebrated as a gem of 18th-century decorative art and has long been a meeting place for political, artistic, and high-society figures. The restaurant offers French cuisine that seamlessly blends historical luxury with vibrant contemporary flair, appealing to business leaders, top executives, and high-end travelers from around the globe. The enduring charm of Le Grand Véfour is also reflected in the film world, with appearances in the series Emily in Paris and the movie Midnight in Paris directed by Woody Allen.

Supasit Sukhanin, CEO of Mud & Hound Public Company Limited, commented on the joint venture, saying, “We are thrilled to partner with Paris Society to embark on this exciting new chapter for Le Grand Véfour. This collaboration merges two organizations that deeply respect culinary excellence, hospitality heritage, and the art of creating memorable dining experiences. Our extensive experience in managing prestigious global restaurants, combined with a profound understanding of the French art de vivre and contemporary luxury hospitality, makes Paris Society the perfect partner to usher Le Grand Véfour into a new era while honoring and continuing its remarkable 240-year legacy.”

“We believe that Le Grand Véfour will continue to impress gourmets from around the world and reaffirm its status as one of the most distinguished dining destinations globally. We look forward to working with Paris Society to stylishly blend the art of French living with contemporary flair, with the key goal of preserving and enhancing the global culinary legacy of Le Grand Véfour for future generations,” he added.


Laurent de Gourcuff, founder of Paris Society, further stated, “We are deeply honored to collaborate with Mud & Hound in driving the future of Le Grand Véfour, one of the most historically significant and acclaimed restaurants in the world. This partnership allows Paris Society to leverage its expertise to support the preservation and elevation of an institution that has been foundational to French cuisine for over two centuries. Le Grand Véfour embodies all the values that Paris Society holds dear regarding French culinary heritage, including excellence, timeless elegance, and unforgettable moments. We aim to make Le Grand Véfour shine in the global culinary scene and write a new chapter in the story of this legendary restaurant alongside Mud & Hound.”

This collaboration merges Mud & Hound's proven leadership in food and beverage with Paris Society's unparalleled expertise in ultra-premium French hospitality, creating a strong foundation to continue, enhance, and sustainably grow the valuable legacy of Le Grand Véfour for many generations to come.