SENA Strengthens Business in partnership with HHP officially launched a new joint venture named “SENA HHP” reflecting confidence from partners ready for long-term investment. The company is set to aggressively pursue every segment to enhance overall efficiency in terms of Credibility, Financial stability, and Efficiency. This will provide advantages in financial stability, financial opportunities, cost management, and a more flexible operational model. The goal is to achieve significant growth with a total investment plan of 66 projects worth over 83 billion, while continuing to leverage the strength of energy-efficient homes or Zero Energy House (ZEH), which will be further developed by integrating new technologies and innovations from Japan that meet the needs of a Decarbonized Lifestyle and create a sustainable living community for all SENA families.

Assoc. Prof. Dr. Kesara Thanyalakphak, Managing Director of SENA Development Public Company Limited stated that it has been over 7 years since SENA and Hankyu Hanshin Properties Corporation of Japan entered into a joint venture for real estate development, with the business continuously growing and succeeding. Hankyu Hanshin Properties Corporation is committed to long-term investment in Thailand, and today marks another important opportunity for collaboration towards a greater future and stronger growth. SENA and Hankyu Hanshin Properties Corporation are ready to elevate their partnership from project-based collaboration to establishing a new joint venture company named SENA HHP Co., Ltd.

“This collaboration is a significant step for growth and reflects mutual confidence in each other's potential, reinforcing our commitment to move forward in business as long-term partners, even in challenging economic conditions. Importantly, it enhances efficiency in three areas:

1. Credibility refers to increased trust and confidence from long-term collaboration with an international company, integrating cooperation and professional work.

2. Financial signifies stability in funding, confidence in financial status, more efficient cost management, as well as financial opportunities and access to funding sources.

And 3. Efficiency will enhance work speed and flexibility, making management easier, including the exchange of various innovative knowledge to improve housing quality that aligns with current consumer lifestyles.”

Regarding the goals for business expansion and growth opportunities under the established joint venture, SENA and Hankyu Hanshin Properties Corporation remain committed to developing residential real estate projects, both horizontal and vertical, and are ready to cover all segments in prime locations in Bangkok and its vicinity. Initially, they plan to develop 66 projects with a total value of approximately 83 billion baht, all based on the concept of zero-energy homes and low-carbon condos, which will continue to be developed and tailored to meet the needs of Thai people, integrating new technologies and innovations from Japan to create a Decarbonized Lifestyle for residents and build a sustainable living community for all SENA families.

Mr. Masahiko Toda, Executive Director of Hankyu Hanshin Properties Corporation stated, “Since 2016, when our company began expanding into international markets and decided to partner with SENA Development due to our confidence in SENA's expertise and experience in real estate development in Thailand, as well as our aligned business directions, which reflect a mutual understanding in developing quality housing. Additionally, we admire SENA's strong governance, which is a crucial foundation for effective management under the leadership of Dr. Kesara and the management team, along with their commitment to bringing innovations and technologies inspired by Japan to adapt to the lifestyles and improve the quality of life for Thai people, such as energy-efficient homes (ZEH) and low-carbon condos. Today, we still have confidence in SENA's visionary management and high governance standards, which will ensure the stable growth of this joint venture.”