Lunique Real Estate Co., Ltd., a luxury real estate developer, has unveiled its business plan for 2026 under the strategy 'Beyond the Norm', targeting a total revenue of 1.6 billion baht from two flagship luxury residential projects that have received excellent feedback: 'Skypark Lucean Jomtien Pattaya', aiming for 1.2 billion baht, and 'The Scholar Don Mueang', with a revenue target of 420 million baht. The company revealed that customers' perceptions of 'luxury' have changed, prompting a commitment to develop masterpiece projects that offer quality, location, exclusivity, and a tangible experience through the launch of 'Lunique Beyond', a comprehensive digital platform for customers, as well as building a strong network with agents through the 'Lunique Wealth Partner Program', an ecosystem that provides numerous privileges for agents who join the journey to success together. The company is dedicated to delivering real value and extraordinary experiences that foster long-term relationships and bonds with customers, reflecting Lunique's vision of elevating real estate to be more than just housing or general investments, but to provide valuable experiences that truly meet lifestyle needs.

Exploring 2 Flagship Projects that Craft Exclusive Living Experiences

In 2026, Lunique Real Estate reinforces its 'Beyond the Norm' strategy by offering exclusive elevated living experiences to customers through 2 luxury residential projects that stand out and create a phenomenon in Thailand's real estate sector: the Skypark Lucean Jomtien Pattaya, a luxury condominium designed under the concept of Vertical Living by the Sea, where every unit boasts sea views, modern design, resort-level amenities, and branded residence service standards, the first of its kind from Banyan Group in Pattaya, located in a prime area near Jomtien Beach, surrounded by nature and a private atmosphere, starting at 4.3 million baht. Customers will enjoy full benefits such as an immediate 6% annual yield to ensure they receive income from the start of their down payment without waiting for project completion. Additionally, the company has partnered with leading furniture brands and designers to offer credits for interior design in their preferred style, making every unit a unique limited-edition masterpiece. Another important aspect of care is providing good health for residents, including a Vitality Pass for comprehensive health check-up courses and a one-year membership at a leading spa. For added convenience, unit owners can also utilize 12 limousine transfer services per year. The company targets sales of Skypark Lucean Jomtien Pattaya at 1.2 billion baht in 2026.

Another exclusive single-house project catering to the rising demand in the Don Mueang area is The Scholar Don Mueang, a luxurious three-story home with the utmost privacy, offering only 14 units starting at 25.9 million baht. Located just minutes from Harrow International School and Don Mueang International Airport, it connects conveniently to the city via major roads and multiple expressways, addressing the lifestyle needs of modern families who prioritize 'time' and quality living in a private atmosphere, complete with a private elevator in every house. The usable area starts at 373 sq.m. to accommodate multi-generational living. This masterpiece project is crafted by Lunique to target specific groups such as parents of students at Harrow International School and senior executives, allowing each family to create the perfect life. The company aims for revenue from The Scholar project to reach 420 million baht in 2026.

Providing Customer Care Throughout the Journey with the 'Lunique Beyond' Platform

In 2026, Lunique Real Estate launched the LINE Official Account 'Lunique Beyond', serving as a comprehensive platform for communication, consultation, and promoting benefits for all project owners. This official communication channel is designed to deliver an experience that exceeds expectations throughout the journey of property ownership, from the date of project reservation and beyond. It includes real-time updates on construction progress, preparing customers for financial documentation during construction, and creating a close network with customers to develop special programs with partners that align with their lifestyles. The platform will categorize customer care into three tiers: 1. Investment Tier: investment privileges, including a referral program with rewards for customers who refer friends to purchase, and special privileges from the repurchase program for returning customers. 2. Lifestyle Tier: special experiences from collaborations with leading partners to offer customers throughout their ownership. 3. Comprehensive Loyalty: exclusive benefits focusing on valuable experiences that meet lifestyle needs, beyond just general discounts. Lunique is confident that the Lunique Beyond platform will be a hub of experiences that impress customers and encourage them to share, while steadfastly caring for customers throughout their ownership journey.

In addition to customer care, Lunique also values agents who are crucial to the company's success by launching the 'Lunique Wealth Partner Program', covering both residential projects, along with a reward system for accumulating sales to receive multiple levels of rewards in recognition of their dedication, including the 'The Real Wealth 2026' award, which offers a total prize value of over 6.5 million baht for agents who achieve the highest sales, including cash, special rewards, and numerous luxury experiences.

Ms. Uradi Kulkiyatiyut, CEO of Lunique Real Estate Co., Ltd., stated: "In 2026, we will continue to pursue our goal of delivering value through elevated living in every dimension. In an era where the meaning of luxury has changed, it is no longer measured solely by opulence but by valuable experiences, health, and well-being, and services that truly meet lifestyle needs. This insight has become our strategy 'Beyond the Norm'. Today's consumers seek real estate that provides true value to life, whether it's the quality of masterpiece design, locations that elevate living, or the long-term value that buyers receive. Another essential aspect of developing luxury real estate is crafting experiences that exceed expectations, both through services and special offerings that make customers feel a superior level of comfort from the very first day they decide to become our clients. In 2026, Lunique aims for a revenue target of 1.6 billion baht by delivering 'tangible value' to our customers."

By the end of 2026, Lunique expects that the Skypark Lucean Jomtien Pattaya project will achieve sales of 60% and The Scholar Don Mueang will reach 80%. The first phase of the Skypark Lucean (Buildings A and B) has received excellent feedback from both Thai and foreign customers, with only 8% of the foreign quota remaining. Meanwhile, sales from Thai buyers have grown by over 50% compared to the previous year. In the future, Lunique plans to launch Phase 2 with the Lucean Bay project, which will start selling in late 2026, managed by Lunique to develop into a Wellness Residence that embraces comprehensive health care in a living concept that energizes and balances life.

In the future, Lunique Real Estate will focus on quality growth rather than expanding the number of projects, positioning itself as a developer specializing in Wellness-Led Living to ensure that each project is a 'space for living' designed to promote health, balance, and sustainability for residents of all ages. Additionally, the company emphasizes developing a Holistic Living Experience from design concepts, management, to after-sales service to build long-term relationships with customers and deliver truly valuable living experiences.

For those interested, further details can be inquired via LINE OA: @luniquerealestate, website: www.luniquerealestate.com (or www.skyparklucean.com for the Skypark Lucean project), email: [email protected], or call: (+66) 33 674 868