Crocodile Corporation Co., Ltd. (Crocodile) , a leader in comprehensive construction innovation that cares for people and the environment, has announced the appointment of Dr. Jirath Sirichalermpong as the new Chief Executive Officer (CEO), replacing Mr. Supapong Petsuthit, who will continue to serve as an advisory board member. Dr. Jirath is set to lead the organization in driving stable and sustainable growth strategies under the concept 'Build Today, Beyond Tomorrow', aiming to maintain Crocodile's position as the number one leader in the cement and grout adhesive market with over 55% market share. A key mission under the leadership of the new CEO is to aggressively pursue the rapidly growing construction chemicals business through innovative product development strategies for large-scale infrastructure projects, alongside expanding the customer base and enhancing distribution channels through over 3,000 stores both domestically and internationally. Additionally, the company is committed to expanding into international markets, both in existing markets and new ones, by enhancing its product portfolio and competing on quality and practical usability to drive steady sales growth.

At the same time, Crocodile is dedicated to driving the organization forward by developing internationally standardized solutions that address sustainability (Standard & Solution & Sustainability) under the concept 'Build Your Tomorrow Now', adhering to the policy of creating a foundation for life (Life Beyond) to enhance the quality of life for Thai people, establishing a foundation of opportunity (Opportunity Beyond) to grow alongside partners, and creating a foundation for sustainability (Sustainability Beyond) to minimize environmental impact comprehensively and pass on a livable world to future generations.