AssetWise collaborates with the Photography Association of Thailand under the Royal Patronage and the National Cancer Institute to create a platform for "happiness" to be captured through the perspectives of photographers across the country with the 2026 ASSETWISE PHOTO CONTEST FOR CHARITY. This initiative invites both professionals and photography enthusiasts to tell the story of the livability of our world through meaningful photographs that evoke smiles, warmth, and value. Participants will compete for a total prize pool of over 290,000 Baht, with selected works being used to support the mission of the National Cancer Institute.

Mr. Krungchet Wiphanpong, Chief Executive Officer of AssetWise Public Company Limited, a leading real estate development company under the concept of "Happiness Designed for You" or "We Build Happiness," stated that AssetWise believes happiness is not just about having a good place to live, but also stems from experiences, lifestyles, and positive perspectives that enhance the quality of life each day. One of the creative powers that can clearly convey and share this happiness is the art of photography. Therefore, AssetWise has organized the 2026 ASSETWISE PHOTO CONTEST FOR CHARITY to provide an opportunity for photographers of all levels to present their stories of happiness through their unique viewpoints and collectively create a happy society.

“This collaboration with the Photography Association of Thailand under the Royal Patronage marks our fourth consecutive year. We believe that happiness can arise from the small things around us, and the art of photography serves as a powerful medium to capture those moments. This project not only supports creative work but also opens up space for everyone to share positive perspectives with society, especially supporting young creative minds to express themselves, do what they love, and build pride in themselves while creating a happy society in new ways. For this contest, AssetWise is honored to have Mr. Tul Hiranayalavan, President of the Photography Association of Thailand under the Royal Patronage, as part of the esteemed judging panel to provide insights and elevate the standards of judging the photographic works in this project,” Mr. Krungchet said.

The contest rules are divided into two categories:

1. Category “Happyscape: A Landscape of Happiness” invites photographs of cityscapes, nature, or any place that brings happiness to viewers. Entries must be taken with “standard digital cameras or film cameras” only (drone photography is not accepted).

2. Category “A Joyful World” invites photographs that convey the livability of this world, which may include small moments of happiness in daily life or images of living or non-living things, plants, objects, and various events around us that evoke happiness. Entries must be taken with “smartphones and tablets” only.

Each category will have a grand prize of 100,000 Baht in cash along with a trophy, and nine merit awards of 5,000 Baht each, totaling 290,000 Baht in prizes for the entire project. There will also be opportunities to further develop and promote the photographic works to support the mission of the National Cancer Institute without seeking profit. For more details, click https://www.rpst.or.th/home/gallerydetails.php?id=133.