Siam Paragon Creates a World-First Phenomenon by Launching NEXTOPIA, a Model City for the Future

• A Grand Co-creation uniting leading partners in a global ecosystem with 50 innovative organizations, partners, and over 30 communities of Friends of NEXTOPIA to co-create a better world (Co-creating Communities for a Better World).
• NEXTOPIA, a model city for the future, serves as a platform uniting all sectors to present innovations for sustainable development, welcoming everyone to join in creating a better world: “Join us in the Making of a Better World”, adding value to every visit while promoting a quality and sustainable lifestyle.
• Reinforcing its role as a leader in pioneering global destinations, Siam Paragon is committed to presenting a Revolutionary Concept as a Game Changer, proving that the potential and creativity of Thais can shine on the world stage.

Siam Paragon, a global landmark that attracts visitors from around the world, has maintained its position as a Top of Mind destination, offering extraordinary experiences for two decades. Siam Paragon has been dedicated to pioneering and presenting new prototypes to the retail business world, achieving continuous success. Recently, it launched NEXTOPIA, a model city for the future, a new world you’ve never seen, created by harnessing the potential of Siam Paragon and global partners, including innovative organizations, partners, communities, and Friends of NEXTOPIA. It invites everyone to Join us in the Making of a Better World to create and enhance value and happiness in every dimension of a better life, proving once again the success of Siam Piwat, the owner of the concept for developing a Global Destination that creates extraordinary experiences and serves as a Game Changer showcasing the strength of Thai creativity on the global stage.

NEXTOPIA, a new world-class attraction of Siam Paragon, is crafted under a Revolutionary Concept to serve as a platform for a grand collaboration in co-creating a better world (Co-creating Communities for a Better World) across more than 15,000 square meters on the 5th and 5A floors, with an investment budget of over 850 million baht.

This is a model city for the future that unites industry leaders, innovators, and environmentally conscious individuals, showcasing one of the most comprehensive sustainability innovation showcases. It invites everyone to step into a city for a better future under the concept that we must work together: Join us in the Making of a Better World. Every experience in NEXTOPIA is designed to elevate lifestyles creatively, from environmentally friendly architecture to eco-friendly activity spaces open 365 days a year, eco-conscious shops, and restaurants that prioritize sustainability. Every step in NEXTOPIA integrates sustainability into daily life tangibly.

NEXTOPIA Model is a prototype platform for a grand collaboration to co-create a better world, utilizing the concept of Co-creation with like-minded partners and fostering participation in presenting experiences (Experimental Engagement) that are enjoyable and create positive impacts leading to sustainability. It consists of three main components:

1. Cutting-edge Infrastructure: The essential foundation created through the co-creation of 50 leading partner organizations from various industries, merging expertise to artistically design a city for the future.

2. Communities: The power of communities for a sustainable world: uniting over 30 environmental and sustainability-driven communities along with Friends of NEXTOPIA.

3. Retailers: Setting new standards in the retail world: a group of shops and entrepreneurs offering products and services with values of Sustainability, Equality, and Inclusivity, including over 40 shops and more than 300 SMEs contributing significantly to this ecosystem.

NEXTOPIA marks a significant step in advancing sustainability concretely in a permanent space. Siam Piwat has consistently operated under sustainable development principles, integrating these principles into all dimensions of the organization, including internal management, user service activities, and ongoing projects that benefit Thai society. In July 2025, Siam Paragon signed a power purchase agreement with the Metropolitan Electricity Authority under the Utility Green Tariff (UGT1) project, which is a green electricity service with a Renewable Energy Certificate (REC), making Siam Paragon the first shopping center group in the country to use renewable energy for over 30% of its total electricity consumption.

Recently, a significant achievement! NEXTOPIA has officially received a Fitwel Certification of 2 stars, making it the first Multi-Tenant Retail Building project in Thailand to receive Fitwel 2 stars, reflecting a commitment to health, well-being, and creating a sustainable environment for all visitors.

NEXTOPIA creates a significant phenomenon of collaboration among leading global organizations to co-create a better world (Co-creating Communities for a Better World) with like-minded partners driving sustainability in various dimensions. Siam Paragon and NEXTOPIA collaborate with the United Nations (UN) and various international organizations, including UN Global Compact Network Thailand, UN World Food Programme, UNDP BIOFIN, UNICEF, and WWF, reflecting a global collaboration that will take place in Thailand with participation from various countries around the world.

NEXTOPIA is honored to have leading partner organizations join in establishing and sharing a mission to create a better world, with over 50 leading organizations from diverse industries, led by B.Grimm, SCG Decor Public Company Limited (COTTO), Indorama Ventures Public Company Limited, KASIKORNBANK Public Company Limited, and The Siam Cement Public Company Limited (SCG).

Additionally, it has united leading partner organizations to collaborate on the mission to create a better world from various industries, including Atelier Ten, Bangkok Cable Co., Ltd. (BCC), NS BlueScope (Thailand), CASA TECH CO., LTD, Coway (Thailand) Co., Ltd., Siam Daikin Sales Co., Ltd., Dynasty Ceramic Public Company Limited, ENDO Lighting Corporation, EEC Engineering Network, JOURNAL CORP CO., LTD., VITTEK, Plan B Media Public Company Limited, Saint-Gobain (Thailand), SC Asset Corporation Public Company Limited, The Shell Company of Thailand Limited, Thai Obayashi, TOA Paint (Thailand) Public Company Limited, TPI Polene (Public) Co., Ltd, Urban Architect, Vanachai Group Public Company Limited, Welcraft Products Co., Ltd., WP Energy Public Company Limited, and King Mongkut's Institute of Technology Ladkrabang, with Assoc. Prof. Dr. Sing Intarachuto, Chief Sustainability Advisor, co-creating and driving this model city for the future along with the NEXTOPIA Team, a group of young executives from Siam Piwat.

NEXTOPIA collects the latest innovations for sustainable development and applies them comprehensively, from designing infrastructure that pays attention to every detail to showcasing technology that integrates resource efficiency while creating new forms of energy that can be used immediately. This is the first time the retail business and shopping centers have combined top innovations in creativity and sustainability comprehensively, continuously developing and evolving with everyone.

Innovations for Sustainability and Clean Energy

• The Kinetic Floor
  An innovative energy-generating floor that converts kinetic energy from every step into electricity, reflecting the idea that everyone can easily create clean energy just by walking. This project is a collaboration between Bangkok Cable and students from King Mongkut's Institute of Technology Ladkrabang, exemplifying the integration of technology and creativity for a truly sustainable future.
• The Clean Energy
  NEXTOPIA collaborates with B.Grimm to install a large solar roof over the project area to convert sunlight into clean energy, significantly reducing dependence on traditional energy sources, reinforcing the vision that energy innovation is key to creating a more sustainable world.

Innovations for Air Quality and Well-being

• Floor Radiant Cooling
  Experience natural comfort with a radiant cooling system from the floor that maintains a consistent cool temperature without using forced air, reducing the spread of dust, allergens, and pathogens for clean, safe air while saving energy and being environmentally friendly, provided by Casa Tech.
• The Cooling Waterfall
  Enjoy refreshing sensations from a 16-meter high waterfall connecting three floors, acting as a massive natural air conditioner that increases humidity without wasting energy.
• DAS & DOAS
  Elevating air quality with technology from Daikin, installing advanced air conditioning systems, Displacement Air System (DAS) combined with Dedicated Outdoor Air System (DOAS), mimicking the mechanisms of clean rooms to continuously separate and eliminate stale air, pollutants, and pathogens, providing pure, clean, and cool air.
• Healthy Building Materials and Paints

In the NEXTOPIA area, special paints from TOA are used, free from mercury and lead, with ultra-low VOC emissions for excellent hygiene and compliance with international green building standards. Additionally, TPI Polene, Vanachai Group, and Saint Gobain have introduced construction materials designed to reduce the emission of harmful chemicals into the air and minimize environmental pollution, used in the NEXTOPIA area.

• Recycle Building Materials (Sustainable Building Materials)

Metal Sheet by BlueScope is an environmentally friendly construction material that can undergo high levels of recycling. Using durable recycled materials helps reduce resource consumption tangibly.

In addition to pure air controlled for temperature and quality throughout the year, NEXTOPIA is surrounded by beautiful and meaningful art, architecture, and interior design. Key highlights include The Tree of Life, a welcoming point that introduces everyone to the model city of the future; The Spiral, a staircase connecting the 4th, 5th, and 5A floors designed with a Nature Inspired concept that connects humans with nature artistically while incorporating sustainability through art made from waste materials; The Forest Canopy and The Ocean Canopy, cutting-edge interior designs created from recycled materials and ocean waste, becoming artworks that captivate everyone. The NEXTOPIA area also features a specially created pine scent for relaxation by JOURNAL.

The Globe at NEXTOPIA Center Reflecting a Sustainable World and Global Trends

Discover a new world you’ve never seen before with The Globe: World Sustainable Reflection and Global Phenomena, prominently floating in the center of NEXTOPIA, presenting a new perspective on the world like never before. NEXTOPIA, in collaboration with PlanB Media, creates a global view in the heart of Bangkok with highlights such as:

• Real-time climate conditions and natural events, supported by data from the Geo-Informatics and Space Technology Development Agency (GISTDA) and the National Aeronautics and Space Administration (NASA).
• Eco Impact Dashboard reporting environmental impacts in four dimensions: energy use, water use, waste management, and energy produced from everyone participating in activities, such as stepping on The Kinetic Floor, displaying the energy index of everyone on The Globe.

Experimental Engagement Creating Fun Participation and Positive Impacts on Sustainability

Every step in NEXTOPIA allows you to easily participate in a sustainable lifestyle while having fun, with numerous attractions scattered throughout this city, such as:

• The Vertical Farm brings the vertical farming technology of Thai farmers to life for the first time in a city-center shopping mall, offering visitors the chance to participate in inspiring workshops, trying their hand at growing vegetables and herbs easily. Customers can take the vegetables or herbs home or use them in restaurants within NEXTOPIA. Co-created by Distar.
• AR Binoculars are special glasses that help understand various innovations within NEXTOPIA more easily by pointing at different spots, displaying explanations for learning for both children and adults.
• NEXTOPIA Mascots represent the citizens of NEXTOPIA, including Nextsi, Tobi, and PYE, greeting people at various points.

Moreover, everyone can easily experience something new with NEXTOPIA anytime and anywhere through NEXTOPIA World on the ONESIAM SuperApp, where users can learn about stories and information regarding various points, follow interesting activities, and participate in Co-creating Communities for a Better World with NEXTOPIA, along with many benefits from Green Points.

NEXTOPIA opens up spaces for creative participation, inviting everyone to join activities that create positive impacts on the world and society through ECO-workshops, Exhibitions, and Talks, along with showcases from global partners. A Community Room serves as a co-working space in the heart of Bangkok, open for everyone to work, find inspiration, and be a hub for community activities for you and a better world, all year round.

Everyone can join Join us in the Making of a Better World to raise awareness and drive important global issues in social, environmental, and humanitarian aspects under the concept of Global Awareness, supported by community organizations, thought leaders, and various media, including AUTISTIC THAI FOUNDATION, CANNS, CHALUPAS, DOTS COFFEE, FYI MARKET, IWELTY.CLUB, LOCAL ALIKE, LOOPERS, Microsoft, MIRREN, PATOM ORGANIC LIVING, PEACHES ACTIVE, PRECIOUS PLASTIC, SOAP OPERA, SOI DOG FOUNDATION, SOUL GLOW WITH MAI, SOUL 4 STREET, THAILAND GASTRONOMY NETWORK, THE PAWSE CLUB, TOCA, UNITY.BANGKOK, USEMEREPEAT, VTOPIA, WAMP.CO, WORLD FOOD PROGRAM, WWF, YAMAHA, YPS PILATES, the Church of Jesus Christ of Latter-day Saints, the Carbon Institute for Sustainability CBIS, the Thai Environment Institute, the Business Association for Social Responsibility of Thailand, Royal Park Rajapruek, CNN, ENVIRONMAN, and many more who will come together to engage in activities for the greater good.

Additionally, there are Friends of NEXTOPIA, individuals from various professions and thought leaders, such as Khun Apsorn Sirisukha (Little Big Green), Phattharadanai Setsuwan (Kheuan), Amata Jittaseni (Perry Pie), Charee Boonyavinij (Uncle Ree), Jint Sthapornsathit (GROM), Pimlada Chaiyaprichawet (PEAR is hungry), Sai Scott (Sea You Strong), Intiporn Taemsukhin (Maxdicine), Warat Chanthayanon, Jirarat Pojanaworapan, Dr. Saran Naraprasertkul (Doctor Neng), etc., who will share knowledge, experiences, and organize creative workshops for a better world.

Within NEXTOPIA, entrepreneurs unite to create businesses that benefit communities, society, and the country while trading responsibly to drive sustainability. The products and services offered under the concept of Co-creating Communities for a Better World cater to the new generation of smart consumers, with creative designs that are good for you and the world continuously.

Furthermore, NEXTOPIA serves as a platform of opportunity that brings together diverse individuals to create good things, merging the concepts of Sustainability + Equality + Inclusivity, recognizing the value and potential of everyone to present products for entrepreneurs and participate in activities within this space for all interested individuals, creating a Life Transformation that adds value to every visit to NEXTOPIA. Everyone will take pride in contributing to preserving the world and benefiting others.

A Creative Power Space from National and Global Green Entrepreneurs

Led by ECOTOPIA, a city for eco-conscious individuals who believe that “We can make the world better together,” this space curates sustainable products and innovations from environmentally conscious entrepreneurs, ranging from SMEs across the country to global brands, covering eight essential categories: Upcycled, Zero-Waste, Hygienic, Beautiful, Stylish, Kids, Green, and Wellness. ECOTOPIA is a platform that opens opportunities for everyone to drive tangible change, discovering easy ways to start a sustainable lifestyle every day. Every product is a valuable piece reflecting the stories and intentions of its creators. Every purchase and participation within the store is a transfer of benefits to you, those around you, and this world.

ECOTOPIA is ranked among Asia’s 20 Coolest Retailers as one of the top 20 outstanding retailers in Asia by Inside Retail, a leading retail business media in Asia that selects brands with uniqueness, differentiation, creativity, and inspiration from across the Asia region.

Additionally, there are various shops participating in the model city for the future, such as Doi Tung brand, the Mae Fah Luang Foundation under Royal Patronage, Chan, MIIR, Sedar.W, Shima Park (the first in Thailand), Somuti, Sudtana, and more.

NEXTOPIA is also a Pet Welcome area that opens a new world for you and your pets, along with Club Pawrents by Arak, which curates products suitable for pets and services from a veterinary hospital with a professional veterinary team providing comprehensive care, fully operational by December 12, 2025. Additionally, there is Pawtopia, a land of happiness for animal lovers, featuring quality brands and adorable products to choose from.

New Standards for Restaurants and Cafés Driven by Sustainability

NEXTOPIA selects restaurants and cafés that adhere to sustainability principles. Every brand operates with responsibility towards the world, reducing waste and food waste, sorting and managing correctly, aiming for zero waste to landfill. They use safe energy from WP Energy, along with healthy menus made from fresh ingredients supporting local farmers. Every dish combines deliciousness with a heart for sustainability. Discover world-renowned and Thai restaurants, such as L'antica Pizzeria Da Michele and Gordon Ramsay Street Burger, which opened their first locations in Thailand at NEXTOPIA Siam Paragon, along with %Arabica, A Keen House, City fresh, Crafter by Hobs, Dean & Deluca, Distar Fresh, Fallabella, Fatbro, FIKKA, Gelateria Kitokki, GROW by getfresh, Gong Cha, Henry fry, Hopsy. Story, Kyo Roll En, Nicolo, Piche, Shabu Baru, Shersanctuary Teabar, Small Table, Ta Lay Jai, Grilled Tiger Chicken, Teaw Copper Craft, Sarn Pro, and also Dots Coffee, a coffee shop employing visually impaired staff, and SC All-Day Morning Café, a café offering all-day breakfast experiences.

In the heart of NEXTOPIA, there is the staircase The Spiral, which connects to the 4th floor, known as “EATELIER” Dining Entertainment, which perfectly integrates art, music, fashion, and dining culture. It revolutionizes the dining experience into an “Eat–Drink–Chill Hub” in the heart of Bangkok, never seen before, under the concept of “Curation & Co-Creation.” It serves as an inspirational platform that unites the talents of Michelin-star chefs, artists, performers, and icons from both Thai and international entertainment industries to create exclusive taste experiences, enhancing the dining experience with live bands and DJs, creating a lively and fun atmosphere both day and night.

The opening of NEXTOPIA is a significant step into a new decade for Siam Paragon, completing the largest renovation in celebration of its 20th anniversary, along with the launch of new World-Class Attractions including MELAND, one of the largest indoor amusement parks in the world and the first flagship global landmark outside of China in Thailand, located on the 5th floor, along with the new “EATELIER” Dining Entertainment as the latest hangout spot in the heart of Siam on the 4th floor.

NEXTOPIA is a model city for the future, a global destination that adds value to every visit, both for oneself, society, and the world. It will be a powerful magnet attracting people from all corners of the globe to visit. Siam Paragon remains committed to providing extraordinary experiences, continuously creating new phenomena, reinforcing its position as a Revolutionary Retail Development that truly revolutionizes global retail real estate development and holds the number one global destination position in the hearts of Thai customers and tourists from around the world.