Siam Paragon, a Global Landmark Destination, is recognized as one of the most visited places in the world and continues to lead in providing extraordinary experiences.
Surpassing expectations, it creates a phenomenon of happiness to conclude the year with 'Siam Paragon The Magical Celebration 2026'. Everyone is invited to celebrate and enjoy a grand Christmas and countdown event, along with special promotions for shoppers at both the center and department stores this December.

Siam Paragon, in collaboration with KBank, presents a lineup of World Class Iconic Events, creating an extraordinary phenomenon of happiness with special performances from abroad. Join in celebrating the wonders of the season at Park Paragon, which is open for free admission, including:

  • From December 24-28, 2026, at 6:00 PM and 8:00 PM at Park Paragon, be amazed by Revue de Rue, a contemporary street performance troupe from France, recognized on international art stages for its unique blend of dance, acrobatics, and French theatrical storytelling. The performance is filled with charm, fun, and creativity that resonates with audiences of all ages. Revue de Rue is famous for delivering colorful, warm, and detailed artistic experiences, creating a 'wonder in the big city' and has been invited to major festivals and cities worldwide.

Additionally, enjoy a grand celebration with entertainment concerts counting down to the New Year. Prepare for special surprises from Santa, Santy, and a fancy parade that will immerse everyone in the Christmas atmosphere throughout Siam Paragon from December 24-25, 2026, and every Saturday and Sunday at 1:00 PM, 3:00 PM, and 5:00 PM.

  • On December 30, 2026, at 8:00 PM at Park Paragon, warm up the fun with the fresh artist “Sweezdream”, who will bring hit songs to fans before handing over the stage to the renowned WIM “Karn Kasidech”, who will join in counting down to the New Year, bringing joy and warmth with music in a special atmosphere.
  • On December 31, 2026, at 8:00 PM at Park Paragon, get ready to unlock your golden ear skills with the beautiful singer “Ink-Waranthorn Paunil”, who will bring popular songs from fans before passing the stage at 11:30 PM to the beloved boy love duo of the year “Geng-Nampeng” along with a hot surprise show from “Thamthai (TIMETHAI)”, joining in the countdown to share happiness and smiles into the New Year, creating a unique and exciting countdown night.

Siam Paragon transforms the year-end moments into a time filled with happiness and wonder across all areas, offering a special gift to both Thai and international tourists from around the world. The Fashion Hall on the first floor will be filled with a celebratory atmosphere from a choir performance that will create joy during the festival from December 24-25, 2026, with two shows daily at 3:00 PM and 6:00 PM, along with mini-concerts from famous Thai artists ready to bring happiness in abundance.

  • On December 24, 2026, at 4:30 PM, on Christmas Eve, get ready to experience a moment of happiness with a special mini-concert from Te-Wirapat Termmaneerat, who will deliver warmth and smiles to fans up close amidst the festive celebration atmosphere.
  • On December 25, 2026, at 4:30 PM, celebrate Christmas with a delightful mini-concert from the hot girl love couple Fay-Kanyapat Na Nakorn and Mae-Yada Wacharamusik, who will share happiness, cuteness, and smile-inducing moments for fans amidst the celebration atmosphere.
  • On December 26, 2026, at 4:30 PM, prepare to scream with excitement at a mini-concert from the two hot boys Boss-Chaikamon Sermsongwittaya and Noeul-Nattarat Tangwai, who will create vibrant moments and deliver happiness to fans in full.
  • On December 27, 2026, at 4:30 PM, explode with fun at a mini-concert from LE7EL, bringing intense musical energy and cool performances to enhance the festive atmosphere.
  • On December 28, 2026, at 4:30 PM, get ready for close fun with the two boys Long-Longsue Lee and Arm-Chaiphat Champasin, who will create smiles and share happiness with fans amidst the warm celebration atmosphere.
  • On December 29, 2026, at 4:30 PM, prepare to enjoy a special show from Billy-Phatchanon Onsoad and Bea-Banthat Phanwiriyakul, who will join hands to deliver happiness, warmth, and smile-inducing moments for fans up close.
  • On December 30, 2026, at 4:30 PM, get ready to explode with fun at a concert from DMD GEN5, bringing vibrant energy and exciting performances to create a colorful and impressive experience for fans before stepping into the New Year celebration.

NEXTOPIA, a model city of the future, joins in delivering happiness to the fullest with a lineup of artists counting down to fill everyone with the festive atmosphere from December 24-31, 2026
at NEXTOPIA, 5th floor of Siam Paragon, open until midnight.

  • On December 24-25, 2026, at 6:30 PM, fill the Christmas festival with warmth through beautiful choral music from Bangkok Bravo Music School.
  • On December 26, 2026, at 7:30 PM, get ready to sing and sway with ‘Atom-Chankhan Rattanoudom’, who will bring a collection of hit songs as a special gift, delivering fun to fans in abundance!
  • On December 27, 2026, at 7:30 PM, ramp up the excitement with ‘Pru-Thunwa Netrthai’, a talented artist ready to captivate every heart with continuous music.
  • On December 28, 2026, at 7:30 PM, elevate your happiness level with the cheerful duo ‘LIPTA’, who will share smiles and convey happiness through warm music.
  • On December 29, 2026, at 7:30 PM, warm up the atmosphere before counting down to the New Year with ‘Ice-Saranyu Winaiapanit’, who will bring hit songs for fans to groove along.
  • On December 30, 2026, at 7:30 PM, get ready to explode with fun at a concert from the hottest boy band of the year PERSES, with exciting rhythms that will take you into the countdown to the New Year.
  • On December 31, 2026, at 11:30 PM, join in the countdown to the New Year with Thailand's leading band ‘Tilly Birds’, who will bring joy and excitement to fans as we bid farewell to the old year and welcome the new one!

Additionally, “EATELIER” on the 4th floor of Siam Paragon, the first Dining Entertainment in Thailand, presents a joyful experience with ‘Super Toy’, an artist who spreads happiness through music and serves as a source of joy for people on December 30, 2026, at 8:30 PM at EATELIER, 4th floor. Specially, from December 20-30, 2026, Siam Paragon extends its opening hours from 10:00 AM to 11:00 PM, and on New Year's Eve, it will be open from 10:00 AM to midnight.

Siam Paragon, in collaboration with KBank, delivers non-stop happiness with special promotions, offering chances to win prizes worth over 10 million baht when shopping for every 2,000 baht at participating stores. Receive 1 raffle coupon on the same day. Special for KBank credit card users, receive 2 coupons to win the grand prize!!! A single house in the Boulevard Tuscany Cha-am-Hua Hin project from SC Asset and many other prizes, along with redeemable SIAM GIFT CARDS and CASH COUPONS worth up to 700 baht when shopping according to the conditions. Enjoy special shopping privileges for KBank credit cardholders and ONESIAM members, receiving ONESIAM Coins up to 4 times from partner stores, along with additional E-Cash Coupons worth up to 1,100 baht when shopping according to the conditions. Also, enjoy up to 20% cashback from participating credit cards or 0% installment plans for up to 6 months when purchasing SIAM GIFT CARDS worth 10,000 baht (excluding use at Local Jewelry stores in Siam Paragon) from November 29, 2026, to January 10, 2027.

Continuously offering value, BEYOND STYLE PRIVILEGE provides special promotions for KBank credit cardholders when accumulating spending through the card of 3,000 baht or more per day, receiving a SIAM GIFT CARD worth 100 baht (limited quantity and conditions apply) from November 28, 2026, to January 31, 2027.

Specially, FESTIVE DINING CELEBRATION for KBank credit cardholders: 1. Receive special privileges from top restaurants within Siam Paragon. 2. Receive a Siam Gift Card worth 100 baht when dining for 1,000 baht or more per day, or receive a LINE E-COUPON worth 300 baht from AMICI or DOMO YAKINIKU when dining for 2,500 baht or more per day. 3. Enjoy free meals every Friday when showing KBank credit card sales slips at participating restaurants, redeeming the right to buy 1 dessert or drink for free from participating restaurants (limited quantity and conditions apply) from December 1, 2026, to January 31, 2027.

Conditions apply as specified by the bank and the company. Use only as necessary and repay in full on time to avoid interest of 16% per year, 0% interest rate when customers pay in full by the due date, borrow only as necessary and repay on time to avoid interest of 25% per year.

Experience the extraordinary magic during the festival of happiness with special promotions at Siam Paragon. For more details, call 02-610-8000 or follow updates on Facebook: Siam Paragon and ONESIAM SuperApp.