• A new dimension of premium living! Plus Property is revamping its Property Management to emphasize lifestyle and hospitality, catering to real demand groups, foreign investors, and High Net Worth Individuals.
  • Unveiling 5 strategies for Lifestyle Luxury Management: Timeless Quality, Smart Security, Premium Community, Elevated Living, and Global Standard.
  • Preparing to launch MR. & MS. Happening! Not just a legal entity managing buildings, but providing personalized services that understand residents' needs, taking care of both living and lifestyle as if receiving hotel services.
  • Enhancing Thai Property Management services while expanding to accommodate international clients, especially investors.

Plus Property announces an upgrade in managing residential projects in the luxury market, introducing the concept of “Lifestyle Luxury Management”, transforming Thai Property Management from mere asset care to providing a comprehensive living experience. This aligns with the growing trend of Branded Residences driven by real demand and the return of foreign investors and High Net Worth Individuals (HNWI), focusing on lifestyle and hospitality services.

Ms. Narumon Apornthanakul, Deputy Managing Director of Building Management at Plus Property Co., Ltd. stated that according to C9 Hotelworks, in 2024, the Branded Residence market in Asia will have 68,000 units, growing at an average of 11% per year, with Thailand showing strong growth, accounting for 23% of the Asian market, particularly in Phuket, which has 26 projects totaling over 4,700 units worth more than 80 billion baht, reflecting Thailand's potential as a Global Luxury Destination.

Managing residential projects today is not just about asset care. High-end clients seek living experiences that cater to their lifestyles, akin to living in a home while receiving hotel-like services. Thus, Plus Property aims to develop services and personnel to meet the needs of both Thai and international clients, with the overarching goal of elevating Thai Property Management to international standards and making it competitive on the global stage.

5 Key Strategies for ‘Lifestyle Luxury Management’ Services

  1. Timeless Quality – Maintain projects as if they were brand new, enhancing their value over time through international service standards. Plus Property has received ISO certification covering quality management systems, physical resources, and the environment.
  2. Smart Security – Utilizing LIV-24 solutions to ensure safety through AI technology 24/7, providing real-time reports of abnormalities, allowing residents to live with greater peace of mind and safety, while reducing on-site labor costs by 20-40%.
  3. Premium Community – Designing warm and engaging living communities tailored to the lifestyle of each project and significant festivals, such as Halloween, Loy Krathong, pet vaccination events, and participating in social activities like mangrove planting and beach clean-ups.
  4. Elevated Living – Ensuring every living experience is worry-free, as if someone is taking care of every aspect, with services from Plus Concierge that partner with providers for home care, laundry, gardening, pool cleaning, and air conditioning maintenance, easily bookable online, offering numerous exclusive benefits to residents.
  5. Global Standard – Plus Property personnel undergo skill development in project management and premium service under the Plus Eduplex curriculum, which combines practical knowledge with international standards to confidently serve both Thai and international clients.

Highlighting MR. & MS. Happening to Create Living Experiences that Meet Every Lifestyle Need

Plus Property is preparing to launch MR. & MS. Happening, personnel who will translate the five strategies into real services, combining building management skills with an understanding of residents' lifestyles to provide personalized services that meet each resident's needs.

The role of MR. & MS. Happening is not only to manage daily tasks but also to create a comprehensive living experience, reflecting the new era of Property Management that offers lifestyle services alongside project care. In the future, there may be additional services such as a 24-hour call center to ensure residents receive continuous care at all times.

Mr. Santi Srisongkram, Director of the Plus Eduplex Institute at Plus Property Co., Ltd. stated, “Managing residential projects is entering a new dimension that requires care akin to Service Residences. Plus Property aims to push Thai Property Management onto the international stage through personnel and services that can compete in the global market.

Especially in Phuket, Plus Property has planned to create Lifestyle Luxury Management services specifically designed for living and lifestyle in each area, catering to both investors and international clients, aligning with Phuket's direction as a Premium Hub for living in the region.”

Furthermore, developing people is a crucial foundation for property management in Thailand. The Plus Eduplex Institute focuses on creating capable personnel and modern service standards while seeking new opportunities through collaborations with global organizations, such as Nai Lert Butler Academy (Partnered with The British Butler Institute) and the School of The Oriental Hotel Apprenticeship Program (Mandarin Oriental Bangkok).

Recently, Plus Eduplex has been accredited as the first and only institute in Thailand's Property Management sector to conduct training and award certificates recognized by CTH (The Confederation of Tourism and Hospitality), a globally recognized hospitality organization, marking another significant milestone that reinforces Plus Property's training standards to produce high-quality personnel to elevate service delivery and meet residents' needs professionally.

With management strategies that integrate international standards with a deep understanding of residents' needs, Plus Property is ready to drive the Thai luxury living market to a new standard through the “Lifestyle Luxury Management” service that not only meets the needs of high-end clients domestically but also supports the growth of Branded Residences and the influx of international clients, reaffirming Thailand's role as a premium living destination in every aspect.

For more information or to view all services offered by Plus Property, visit the website: https://bit.ly/3KvDlf4