In an era where technology has become a crucial weapon in business, "speed of customer access" and "the ability to create unique experiences" are key variables that provide a competitive edge for modern entrepreneurs. LINE, as a platform connecting over 56 million Thais and serving as a hub for both large and small businesses, is committed to developing and promoting the creation of new innovations on its platform to enhance services and meet the needs of users and businesses as much as possible.

Recently, at the LINE THAILAND DEVELOPER CONFERENCE 2025, two representatives from LINE Thailand, led by Jirawat Kranvithakarn, Tech Evangelist and Warit Wanwitu, Developer Relations, updated new tools for developers on LINE and revealed interesting growth figures, including the growth of the LINE developer community, which now has over 53,000 members, making it the largest LINE developer community in Asia. The usage of the Messaging API technology by Thai developers has grown to 680,000 chatbots and over 330,000 LIFF (LINE Front-end Framework) apps, marking a proud achievement for LINE in helping Thai developers break limitations and create services and innovations that perfectly meet the needs of Thais.

Unlocking the Potential of Messaging API for Easier and More Convenient Connections

During the event, LINE introduced the LINE Bot MCP Server, which acts as an intermediary connecting AI Agents with the Messaging API, allowing developers to easily create user-oriented services without needing to write code themselves. By simply issuing commands with prompts, they can instantly create Flex Messages or broadcast messages, making service development faster and more flexible.

Next, they released the Coupon API, a tool that helps create and manage coupons automatically. Users can claim and use coupons through LINE, reducing issues with lost or damaged coupons and facilitating repeat service usage. Meanwhile, businesses can easily track and collect coupon usage data, working seamlessly with LINE Beacon and LINE OA Manager to enhance engagement opportunities.

Regarding the LIFF (LINE Front-End Framework) technology, which is an API that helps develop web apps that display directly within LINE, users no longer need to switch back and forth between the LINE app and web browsers, providing a smooth and continuous user experience. A new function, Seamless LIFF Switching, has been added, allowing users to open and switch between multiple LIFFs simultaneously without worrying about losing previously entered data when moving to another screen. Additionally, the LIFF CLI has been upgraded to make the development and debugging process on personal computers more convenient and efficient, enabling developers to work more agilely and quickly than ever.

Accelerating Business Growth with LINE MINI App

Another key highlight is the introduction of the LINE MINI App, a solution that allows brands to create “App-in-App” services on LINE without requiring users to download additional apps. Users can easily search for and access brand services by simply typing the service name in the LINE Home tab or pinning the LINE MINI App icon on their smartphone screen outside the LINE app. Brands can also create a custom path URL for their LINE MINI App to enhance credibility and promote it through social media or online channels.

Not only does LINE MINI App provide easy access, but it also increases engagement opportunities between businesses and users with the Service Messages function, allowing free notifications from services used on LINE MINI App, such as confirming appointments or orders. Additionally, the automatic LINE OA friend addition feature enables brands to gather customer insights and connect more deeply with LINE OA. Businesses can create LINE MINI Apps tailored to specific needs, whether for membership systems, appointment bookings, or various campaigns, addressing the needs of businesses that aim to provide a convenient and seamless user experience while saving costs and personnel for creation and maintenance, as the system supports both iOS and Android simultaneously.

Currently, several leading brands in Thailand have chosen to use LINE MINI App to enhance their customer service experience, such as FINNOMENA, Q-CHANG, TQM, MedCare, and most recently, Dusit Central Park, which has adopted LINE MINI App as a comprehensive customer service center, from membership registration to viewing service usage information in various zones, allowing users to book and pay for services while accumulating points for rewards. This represents another brand using LINE MINI App to create an easily accessible, convenient, and seamless service experience.

Ideas from Japanese Entrepreneurs on How to Effectively Use LINE MINI App

In Japan, various businesses have strategically applied LINE MINI App as a tool to create interesting business opportunities. For example, a souvenir shop has utilized LINE MINI App combined with AI Photogrammetry technology to create a “virtual souvenir shop” in 3D format, allowing users to interactively browse products within the virtual store. When they find something they like, they can instantly make payments through LINE Pay, making the shopping experience convenient and creatively solving the problem of tourists often forgetting to buy souvenirs before returning home.

Another notable case study is HIKKY Metaverse, which uses LINE MINI App to provide a 3D virtual event experience, employing WebGL technology to create a realistic virtual world that makes participants feel as if they are walking through a real event or concert, allowing real-time interaction with other participants and immediate purchasing of products within the LINE MINI App, enhancing both engagement and new revenue opportunities for brands.

Moreover, other types of businesses in Japan, such as salons and restaurants, have also used LINE MINI App as a channel for customers to easily book appointments in advance. Customers can simply scan a QR code at the table to select menus, order food, and accumulate points through LINE MINI App immediately. This not only enhances the customer service experience but also allows businesses to collect customer insights for marketing analysis, fostering better relationships with customers and encouraging repeat visits in the future.

To conclude, one important program from LINE is the LINE Developer Partner, a gateway for Thai developer organizations to meet and connect with businesses and shops looking to grow on the LINE platform. LINE is ready to act as an intermediary, linking business needs with the right developer organizations, offering a Certified Badge in three levels: Authorized, Professional, and Expert, helping businesses and entrepreneurs confidently choose technical partners and increasing opportunities for Thai developers to turn ideas into practical solutions in the business world.

All of these are updates on new technologies from LINE that reinforce its commitment to developing tools to empower Thai developers in creating new digital experiences for users and providing a “shortcut” for Thai entrepreneurs and businesses seeking innovations to drive their operations. Developers interested in technology on the LINE platform and good activities from LINE to empower Thai developers can follow at LINE: @linedevth, the LINE Developers Thailand Facebook page, and the LINE Developers Group Thailand Facebook group. For businesses, updates can be followed on the LINE for Business website, LINE: @linebizth, and the LINE for Business Facebook page.