Crocodile Corporation Co., Ltd.<\/span><\/strong>, a leader in construction, repair, and decoration innovations, has partnered with "Gelato," a leading tile and sanitary ware brand under “Boonthavorn,” a leader in retail home decoration materials. Together, they aim to elevate the construction and home decoration industry to meet the needs of modern living, emphasizing both functionality and aesthetics. They invite Thais to choose quality grout and tiles, aligning with new demands as the construction and home decoration sector enters a new era. Consumers are not only seeking products that meet international standards but also materials that cater to diverse lifestyles and home decoration trends, alongside sustainability concepts. Crocodile builds on the idea of "Function to Fashion" by transforming traditional construction materials into beautiful design elements, collaborating with Gelato to create a distinctive home decoration trend using colored grout with tiles, shifting the perception of construction materials from mere "<\/strong>functionality<\/strong>" to essential design components.<\/strong>

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Mr. Chinthorn Atthasarnprasit, Brand Strategy Manager at Crocodile Corporation Co., Ltd.<\/span><\/strong>, stated, "Currently, we see that homeowners are increasingly paying attention to designing spaces that reflect their personal decoration trends and styles. The strength of Crocodile grout lies in its quality and diverse color shades, aligning with the Function to Fashion concept that takes construction materials beyond traditional boundaries, reinforcing our strengths in international quality standards and evolving into decorative elements that meet modern design needs. We are very pleased to collaborate with Gelato to elevate decoration standards with high-quality materials. The vibrant and unique designs of Gelato tiles, combined with Crocodile grout, will enhance the distinctiveness of every tile. This partnership merges two areas of expertise: unique design and high-quality construction materials, transforming the construction and decoration industry in terms of functionality, modern design, safety, and sustainability."

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“Crocodile continues to advance as a '<\/span>revolutionary' force in the Thai construction industry across various dimensions, from developing products that address consumer pain points to innovating environmentally friendly construction materials that prioritize the health of residents, addressing usability and enhancing quality of life under the vision 'Build Today, Beyond Tomorrow' for a more sustainable future, while continuously setting new standards for the construction industry.”

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Ms. Monrudee Tayanuwat, Deputy Managing Director of CRM & Branding at Boonthavorn Retail Corporation Public Company Limited,<\/span><\/strong> stated, "We believe that sustainable living starts with choosing quality materials, which are the foundation that impacts quality of life, safety, and aesthetics. Therefore, we prioritize the development of tile quality in terms of materials and design. We research design trends, study the evolving lifestyles of Thais, and develop tiles that meet the needs of every household member, whether human or pet, ensuring that every area in the home is safe for all lives, addressing the demands of modern consumers who seek beauty alongside quality living."

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“We are confident that this collaboration with Crocodile will enhance the customer experience. The pairing of 'distinctive design tiles' with 'high-quality grout' will beautify interiors, create harmony, and extend the lifespan while reducing maintenance burdens in the long run. In addition to tiles that meet modern living needs, Gelato also offers sanitary ware that can be perfectly mixed and matched with tiles. Gelato is ready to serve and take care of customers, both designers and homeowners, comprehensively, allowing customers to create spaces that truly meet their lifestyle needs."

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In tile installation, one of the key elements affecting the neatness and longevity of the area is 'grout'. Grout plays a role beyond just filling the gaps between tiles; it also acts as a barrier to prevent water, dust, stains, or germs from accumulating in the tile joints, which could lead to long-term health issues. Additionally, choosing the right grout color shade that complements the tiles enhances the overall design of the floor or wall, showcasing the user's taste clearly. Crocodile presents a lineup of grout products with 5 items featuring outstanding properties and color shades covering all modern decoration styles, including:

  • Crocodile Premium Plus Silver Grout is a special fine-grained grout suitable for tile installations with joints not exceeding 7 mm. It features black mold resistance with Microban technology, reduces the accumulation of stubborn stains, and provides high adhesion. It can be used both indoors and outdoors and is available in 38 color shades.
  • Crocodile Epoxy Plus Tile Adhesive and Grout is an American standard product that can serve as both adhesive and grout. It is suitable for areas requiring special durability and cleanliness, safe for health, and compatible with various special materials such as glass mosaic, genuine marble, and natural stone. It is available in 17 color shades.
  • Crocodile Platinum Grout is a special sand-mixed formula with a strong, durable surface, quick-drying for fast area activation, and reduces white stains with WCAC Technology, inhibiting black mold and algae with Microban technology. It is available in 9 color shades.
  • Crocodile Turbo Plus Grout is a special fine-grained grout with high compressive strength, a strong surface, and high durability. The grout can flow into small tile joints, dries quickly, and can be used within 6 hours. It is available in 8 color shades.
  • Crocodile Premium Plus Gold Grout is a fine-grained grout with Portland cement, suitable for wide joint tile installations, offering high adhesion without flaking, and is resistant to black mold. It is available in 30 color shades.

Gelato states that selecting tiles suitable for use is a fundamental aspect of long-lasting decoration. Indoor floor tiles emphasize design diversity, smoothness, ease of installation, and cost-effectiveness, while outdoor floor tiles excel in weather resistance, strength, slip resistance, and long lifespan. This year, Gelato Ceramica introduces a new living experience, adding "flavor to life" through designs that combine colors, shapes, and textures comprehensively. Whether it’s a variety of vibrant and fresh tones reflecting deep emotions, shapes ranging from squares, hexagons, or jigsaw patterns, to special textured surfaces, with two new tile collections designed to meet both functional and lifestyle needs under the concept "Life is Flavorful," including:

  • Pixel Collection is the latest collection inspired by the digital world and 90s culture or Y2K, blending the power of bright, fun, and creative Dopamine Colors. The Pixel Collection is like bringing "8-bit games" and "digital art" into small, colorful tiles that can be freely mixed and matched. Each tile is a pixel of happiness, allowing users to design and create their own spaces endlessly.
  • Pet Collection is a special collection developed in collaboration with veterinary hospitals, introducing the SAFE PAWS TECH innovation for the first time and exclusively in the tile industry. It features Anti Slip properties to prevent slipping, Smooth Surface to reduce friction for a gentle touch on paws, and Nano Silver Technology to inhibit bacterial growth, enhancing hygiene and making living with pets safer.

The collaboration between Crocodile and Gelato marks a significant step in the modern decoration industry, under the vision of two leading brands aiming to enhance the quality of life for Thai consumers while laying a new foundation for construction and decoration that is beautiful, durable, and meets the needs of homeowners, architects, and new designers, creating value that responds to the demands of all generations.