SB Design Square Collaborates with ELLE DECOR to Launch the Special Collection '80 YEARS OF ELLE Exclusive Collection' Celebrating 8 Decades of ELLE, the Global Fashion and Lifestyle Brand

Sep 15, 2025 | view 274

SB Design Square has partnered with ELLE DECOR to unveil the exclusive furniture collection “80 YEARS OF ELLE Exclusive Collection,” reflecting the values of beauty, creativity, and the power of women globally through furniture designs that seamlessly blend Timeless Style with Modern Functionality. This collection celebrates the 80th anniversary of ELLE, the legendary fashion and lifestyle brand that originated in France in 1945 and has been a leader in conveying stories of fashion, beauty, lifestyle, and women's roles in society to this day.

This special collection features highlight furniture pieces designed specifically for this significant occasion, including the limited edition Lazane sofa with its unique gray curved design, accompanied by a round stool adorned with the “ELLE 80th Anniversary” pattern, crafted exclusively for this event. These pieces enhance both functionality and aesthetics in every favorite corner of the home. Another key item is the Dreamy sofa bed, which can be adjusted for both minimalist living and complete relaxation, complemented by specially designed cushions that add flair and perfect the interior decor. Both pieces embody details and lines that truly reflect the essence of ELLE, offering a new experience that harmonizes timeless beauty with modern living.

This collaboration aligns with ELLE's global campaign, connecting with an art and charity project in partnership with the renowned Parisian auction house ARTCURIAL and the charity organization CARE, which supports work for women worldwide. Under this initiative, over 31 female artists from various countries will create unique artworks for an exhibition traveling to major cities including Osaka, Bangkok, New York, and Paris, culminating in a charity auction on November 14, 2025, in Paris, with all proceeds going to CARE to support international women's aid projects.

Mr. Pidetch Chawaldit, Executive Director of SB Furniture Group, stated, “This collaboration is more than just the launch of a new furniture collection; it is about elevating living spaces with designs that blend timeless beauty with practical use in everyday life. SB Design Square is proud to be part of the celebration of ELLE's 80th anniversary, reflecting the values and power of women through designs that serve as both functional furniture and artistic pieces that inspire within the home. We hope this special collection will reinforce SB Design Square's image as a leader in Exclusive Design Collaboration, providing a new living experience for Thai customers and connecting with global trends.”

Mr. Anthony Tran, Senior Vice President & Managing Director of Asia Pacific, added, “Celebrating ELLE's 80th anniversary is not just a reflection on past achievements but a reaffirmation of the values the brand has upheld for eight decades: the power of women, art, and the sisterhood that connects people worldwide. We are thrilled to collaborate with SB Design Square to bring this special collection to Thai consumers, as we see Thailand as one of the most promising markets, and SB Design Square is a partner that understands design, lifestyle, and can deeply convey the essence of ELLE. This collection is not just furniture; it is about inspiring consumers to view their homes as spaces filled with art, creativity, and styles that truly reflect their identities.”

Experience the uniqueness of the “80 YEARS OF ELLE Exclusive Collection” today at SB Design Square, Crystal Design Center, and view it exclusively at the Alliance Française in Bangkok from September 12–16, 2025, to offer a new living experience through designs that truly integrate art, creativity, and the power of femininity. For more information, visit https://bit.ly/4peR5dV.