Ms. Suwannee Mahanarongchai, Managing Director of Plus Property Co., Ltd., revealed that one of the interesting trends in the real estate market for the second half of this year is the ‘real demand’ group of homebuyers, which has become the main driving force in the real estate market. This marks a significant shift from the past when investors played a crucial role, prompting developers to focus on creating projects that meet actual living needs and aim to enhance long-term quality of life, including communal areas that align with lifestyles, quality communities, and after-sales services.

Additionally, it has been observed that customers choosing condominiums, particularly those living alone or single individuals, prioritize not only suitable locations and budgets but also after-sales services, as they seek assurance regarding safety and quality care after moving in.

It is evident that after-sales services play a significant role in purchasing decisions and are a key factor in transforming the competitive landscape of the real estate business in the long term. As Plus Property, a Property Management service provider, we are committed to continuous development to meet the diverse needs of customers across different eras, reflecting our success through consistently increasing customer satisfaction ratings each year.

In the first half of this year, Plus Property achieved a customer satisfaction score of 90.8%, an increase from 90.1% in 2020 and 89.4% in 2019. This reflects our ability to listen to customer feedback and genuinely improve our services. The top three service dimensions that received the highest satisfaction ratings from customers include staff service, staff assistance, and maintenance of communal areas, aligning with Plus Property's DNA of adhering to high management standards and customer care at every step.

Moreover, Plus Property has earned the trust of customers to manage projects continuously for a long time, with 113 projects managed for over 10 years, including 13 projects managed for more than 20 years. Notably, the Kaimook House project by Sansiri has been managed by Plus Property for over 30 years, with its value increasing by over 1,000% due to continuous quality management and maintenance.

Unveiling 6 Key Strategies Behind Customer Satisfaction Success

1. Standardized Work Systems - Plus Property employs international work standards covering 100% of all projects, including physical maintenance to ensure communal areas remain beautiful and valuable over time, establishing clear regulations, having emergency response plans, and support teams such as accounting, legal, and a Call Center to handle complaints for continuous improvement.

2. Market Trend Awareness and New Business Models - With experience and expertise, we analyze market trends and customer needs from real data, seeking new solutions or services that meet customer demands, such as a Pool Resource management model between projects, selective consulting services, or designing more personalized living experiences.

3. Utilizing Data for Service Development - Plus Property has a Data Center that collects essential information for each project, such as homes with elderly residents, children, or pets, which can be leveraged to enhance services tailored to specific target groups, including gathering customer feedback to further improve services.

4. Developing Quality Personnel through Plus Eduplex - We train staff with intensive courses focused on practical application and skills that the market demands, such as residential project management, safety and emergency response, training lifestyle concierges, high-value asset management, Butler Service, and Service Excellence courses.

5. Implementing New Technologies to Enhance Customer Living Standards - We provide residents with convenient applications, including our highlight business, LIV-24, which utilizes smart technologies like AI and IoT to ensure safety in living environments 24/7, allowing residents to live securely and comfortably with real-time incident reporting.

6. Listening to Customer Feedback for Continuous Development - Plus Property conducts monthly service evaluations to allow residents to provide suggestions at any time, along with annual performance assessments, including employee evaluations based on actual customer feedback. Every customer voice is considered for improvement.

Ms. Suwannee concluded, “Our strategy is clear: we leverage experience and expertise to understand market dynamics and consumer trends to deliver services that genuinely meet real needs. The key is to maintain service standards consistently while adapting to changing consumer behaviors, which helps us remain a leader in the Property Management business and achieve the highest customer satisfaction at all times.”

For more information or to view all services offered by Plus Property, please visit our website: https://bit.ly/3VGaS8u