Bravo BKK: Fit and Fun Mall, a hub of entertainment in the heart of Rama 9 near RCA, Bangkok, has announced its success in establishing itself as a "new experience center" distinct from conventional shopping malls. The strategy for the second half of 2025 focuses on increasing tenants and building partnerships through the major campaign "One Year Zero Rent," which offers 12 months of free space rental. This initiative is complemented by creative activities and campaigns aimed at filling at least 60-80% of vacant spaces and increasing traffic by no less than 30% within six months.

Mr. Koh Su Sing, CEO of Bravo BKK Co., Ltd., revealed that continuous development and previous marketing strategies aimed at building brand awareness as a lifestyle center for urban dwellers have led Bravo BKK to be recognized by the younger generation as a shopping mall that offers a unique experience. It provides a variety of creative activities in an open space accessible to everyone, regardless of age.

“With our versatile event spaces and a majority of tenants in the entertainment sector, Bravo BKK has gained recognition as a venue for international concerts, fan meetings, beauty pageants like Miss Grand Thailand and Miss Universe Thailand (MUT), as well as lifestyle events such as Siam Songkran and Night Market. Additionally, it serves as a community for sports and fitness enthusiasts with a variety of activities, reinforcing Bravo BKK's image as a Lifestyle Creative Hub. Furthermore, Bravo BKK is the first lifestyle complex in Thailand to feature an Indoor Sport Active Zone, including indoor Pickle Ball courts, balance bike areas, skating rinks, dance classes, and free evening yoga sessions open to everyone. These activities cater to the active lifestyle of urban dwellers and emphasize our vision of making the shopping center a vibrant, friendly space that welcomes all,” Mr. Koh Su Sing stated.

“However, in the broader consumer landscape, we are still in the phase of expanding awareness to new groups. Therefore, we plan to increase partnerships through the 'One Year Zero Rent' campaign to attract new brands and entrepreneurs, particularly in the food and beverage, beauty, wellness, fitness, education, entertainment, retail, office, studio, and hotel sectors. This will be coupled with an Event Lead Awareness strategy to create an understanding that this is not just a shopping mall but a space of opportunities and a center for new experiences, aiming to diversify our customer base and reinforce Bravo BKK's brand as a hub for urban experiences,” Mr. Koh Su Sing added.

To emphasize the second half plan aimed at creating new partnerships, the "One Year Zero Rent" campaign offers a special deal for brands and entrepreneurs looking for space to start or expand their businesses, providing 12 months of free rent upon signing a lease with Bravo BKK under specified conditions (3-year lease: Year 1 free rent at 100%, Year 2 with a 50% rent discount, and Year 3 at regular rates) from August 1, 2025, to October 31, 2025. Interested entrepreneurs can submit their business profiles for consideration to join the campaign at [email protected] or via Line Official @Bravo BKK.

“We aim for this campaign to help increase a diverse range of tenants, catering to all age groups, thereby broadening our customer base. We expect that in the first three months after the campaign launch, we will achieve a goal of at least a 50% increase in new tenants and fill at least 60-80% of vacant spaces within six months, while also attracting new customer segments and increasing traffic by no less than 30%. Additionally, we anticipate generating buzz both online and offline, which will stimulate sales and create overall vibrancy for Bravo BKK,” Mr. Koh Su Sing emphasized.

Moreover, in the second half of 2025, Bravo BKK will continue its Event Lead Awareness strategy to reinforce its position as a Lifestyle Creative Hub and increase traffic through various activities, such as innovative art exhibitions that allow audiences to step into the worlds of artists across three branches: painting, digital art, and fashion, which are both creative and fun. There will also be activities from tenants, such as Rooftop Opening Parties, Night Market events, Pet Community Weekend Events, and sports activities, alongside collaborations to create events with various brands. This will be supported by three key marketing strategies: “Flexible Space, Curated Use” to design spaces that can adapt to the creative ideas of tenants, “Culture-Driven Programming” to create new content in the space, and “Smart Partnerships” to work with like-minded partners ready to grow together, ensuring Bravo BKK becomes a diverse and sustainable community, truly stepping into the role of an “Urban Creative Playground” or “Creative Lifestyle Center for Urban Dwellers.”