Not just a house, but a sustainable quality of life. “Pruksa” reaffirms its vision of providing quality housing for long-term peace of mind, in collaboration with “TOA,” Thailand's leading innovator in paints and surface protection materials. This partnership delivers a living experience enhanced by high-quality, beautiful, durable, safe, and environmentally friendly paint innovations, certified with the Carbon Footprint Reduction label (CFR) for Pruksa's projects, reflecting the idea that “a good home starts with quality materials.”

Mr. Theera Thongwilai, CEO of Pruksa Real Estate Public Company Limited, stated, “Pruksa prioritizes the lives of residents in every aspect and is committed to delivering homes that are beneficial for both physical and mental health. One crucial element often overlooked is “house paint,” both exterior and interior, which not only enhances aesthetics but also serves as a protective barrier against unpredictable weather conditions, including heat, humidity, wind, rain, and various pollutants.

The collaboration between “Pruksa” and “TOA” aims to elevate living standards further. Pruksa has selected high-quality paints from TOA that meet the criteria for beauty, durability, and health safety for residents, while also conserving energy and reducing environmental impact, ensuring that Pruksa's customers can enjoy a good home in the long term.

The high-quality paint innovations from TOA that Pruksa has chosen incorporate advanced technology, addressing aesthetics, durability, and safety for residents, while also being mindful of environmental sustainability to provide a better quality of life for residents in every project, including:

• TOA SuperShield, the highest-grade water-based paint, features Nano Acrylic 100% technology enhanced with 3X Triple Technology, combining the power of Titanium, Barium, and Silica for maximum protection against sunlight and pollution, lasting over 15 years. It helps reflect heat and reduce indoor temperatures, lowering electricity bills, and has received the Carbon Footprint Reduction label from the Greenhouse Gas Management Organization.

• TOA Organic Care, a safe paint for everyone in the home, especially children, the elderly, and those with allergies. Made from plant-based ingredients, it uses technology from the United States and is the first and only product in Thailand certified with the BioPreferred® standard from the USDA, ensuring maximum safety along with excellent washability and durability.

• TOA 4 Seasons 2 in 1, an innovative topcoat that combines primer and finish in one, featuring Bondmax Technology for superior adhesion and surface coverage. It withstands sun and rain in all seasons, has heat-reflecting properties, helps save energy, and is free from mercury and lead, making it suitable for all weather conditions in Thailand.

• TOA WALLTEX, a decorative textured paint for designs requiring uniqueness, capable of creating various patterns while effectively concealing wall imperfections and providing excellent weather resistance, suitable for both buildings and residences seeking superior aesthetics.

Mr. Jaturapat Tangkarawakhun, CEO of TOA Paint (Thailand) Public Company Limited, expressed, “TOA is pleased to be part of enhancing the quality of living for Pruksa's projects. This collaboration reflects the shared vision of both organizations, which not only emphasizes the beauty of homes from the outside but also cares about the health of residents and long-term sustainability.

The selection of paint products that meet functional needs while being environmentally conscious reinforces the mission of both parties to elevate the quality of life for people through safe, eco-friendly products that can endure alongside homes for a long time. This year, TOA's building paint products have also received an additional 91 Carbon Footprint Reduction label certifications, along with 2 products in the gypsum board category, resulting in a total of 133 products certified with the Carbon Footprint Reduction label, the highest in the industry.

TOA is committed to continuing its business under the GREEN MISSION corporate mission, adhering to the 7-GREEN strategy in developing products that care for people and the environment while significantly reducing greenhouse gas emissions to achieve NET ZERO goals. We believe that collaboration from all sectors is key to making sustainable changes in the world.”

This collaboration not only emphasizes Pruksa's meticulousness in selecting high-quality premium materials from standard partners but also reflects the attention to detail in creating beautiful, durable, and safe homes that truly meet the future of living. It embodies the idea that “a good home starts with quality materials,” which Pruksa is committed to pursuing in every project to deliver good homes for every family for a lifetime.