• Sansiri is the first Thai real estate company to pioneer and continuously promote the value of equality in Thai society. It has steadfastly created tangible "equality" through the diverse Sansiri Live Equally journey, embracing and being open for over 10 years.
  • Focused on creating social change across various dimensions, consistently working on education, youth, and access to basic social rights, such as Zero Dropout, Sansiri Academy, and promoting marriage equality.
  • Recently, in 2025, it announced its stance supporting equality in the campaign "Just Don’t Judge… Stop Judging, encouraging understanding and refraining from judgment based on gender, ability, or social status. Everyone has the right to live their life without being confined.
  • As the only Thai private company and real estate firm to receive the “Pride Value of Company” award from the Bangkok Pride Awards 2025, it reinforces its role in promoting diversity and equality.

Sansiri Public Company Limited is the first Thai real estate firm to pioneer and advocate for equality in society for over 10 years, driving significant and continuous social change in Thailand. This is in line with the strong vision of “Sethaput Thaveesin,” the founder of Sansiri and the 30th Prime Minister of Thailand, who aims to promote equality in all dimensions from the organizational level to the national level. Recently, the marriage equality law was officially enacted for the first time in Thai history, reflecting the important role that shows Thai society recognizes and respects diversity and true equality.

Sansiri Live Equally towards "Just Don’t Judge" – a broader new step. “Gender – Ability - Social Status” should not be judged.

In Pride Month 2025, Sansiri continues its efforts to create equality in Thai society by launching the campaign "Just Don’t Judge" that “stops judging” and starts “understanding” to create a space of equality where everyone has equal rights to be themselves, “to develop their potential without being confined,” focusing on three main issues: gender identity, ability, and social status.

Regarding gender identity (Gender), regardless of how one defines themselves, everyone has the right to be accepted, loved, and given equal opportunities. “Gender should not be judged” but is a part of humanity that has the right to live freely and with value in society. Similarly, ability (Ability), many people have disabilities that others see as limitations, but in reality, potential has no formula, and ability is not confined to traditional definitions of excellence. Everyone has their own potential that should not be judged and can showcase their abilities to achieve success in their own way.

And social status (Status), the life circumstances of each person may not be equal. Some are born with opportunities, while others start from scratch, but a person's value should not be tied to wealth, position, or labels society places on them. A good society should not judge anyone but should see them for who they are and open pathways for everyone to continue on their own journey.

“Equality” is not just a right or a law, but is “understanding – refraining from judgment.

As a brand that believes in the value of human diversity, Sansiri has launched the campaign
Just Don’t Judge, as we believe that humans are more than just the judgments of others. Sansiri aims to be part of the power that not only communicates but also seeks to encourage society to stop confining and judging, and start with “understanding” that respecting each other's identities is the foundation of a truly equal society. Whether it is about gender, ability, or status, living equally is not just a matter of rights or laws, but is about understanding and refraining from judging each other, which we must work together to make a reality in Thai society.

10 years of steadfast commitment to changing Thai society.

Throughout a journey that has created ripples for over 10 years with ‘Sansiri Live Equally,’ which aims to support equality in all dimensions, from within the organization to the outside society, to create a sustainable quality life for all generations, focusing on driving real and continuous social change, including education, youth, and access to basic social rights, such as the Zero Dropout project ensuring every child can learn, Sansiri Academy, a football clinic promoting the development of Thai youth, and supporting everyone to access suitable housing, including advocating for joint loans for the LGBTQIA+ community, in collaboration with partner banks, and supporting marriage equality.

Additionally, it has continuously worked on significant campaigns, including in 2015, joining the fight against child labor with The Good Space, a learning center at construction sites, in collaboration with UNICEF Thailand, campaigning to end all forms of child labor and ensuring that construction areas are safe for children.

In 2018, it marked the beginning of #SansiriPride to show support for equality within the organization, celebrating Pride Month. In 2019, it organized a rainbow installation art display throughout Bangkok, creating the Rainbow Crosswalk.

In 2020, Sansiri signed the UN Global Standards of Conduct for Business, becoming the first company in Thailand to declare its stance on equality within the organization, launching the Everyone is Family campaign, reinforcing its commitment to promoting respect for human rights and equality in all dimensions, aiming to be a model for diversity in Thai business.

In 2021, Sansiri signed the UN Global Standards of Conduct for Business for the second year, launching the Live Equally…We Are Equal campaign, reflecting its commitment to human rights and equality, which led to receiving the model organization award for human rights from the Department of Rights and Liberties Protection, Ministry of Justice in the same year.

In 2022, Sansiri collaborated with partners to expand equality broadly, offering home loans for diverse couples, realizing the vision of creating equality for the first time in Thailand. In 2023, it organized the Live Equally House exhibition, reinforcing the value of diversity, celebrating the passage of the marriage equality law.

In 2024, Sansiri celebrated the fight for marriage equality through the concept “HOPE BLOOMS, LOVE WINS.” And in 2025, Sansiri congratulated the campaign Ready, Set, Marry on the occasion of marriage equality being realized in Thailand, with the amendment to the Civil and Commercial Code (No. 24) B.E. 2567 officially in effect, granting rights to individuals of any gender to register their marriage equally under the law and moving towards a new chapter that is not only about sexual diversity.
Recently, with the campaign Just Don’t Judge, stop judging and stop confining, celebrating the realization of marriage equality in Thailand, while moving towards a new chapter in creating equality that encompasses not just sexual diversity but also equality in other areas, including gender, ability, or social status.

From a decade of commitment with the latest pride Sansiri is the only private company and real estate firm in the country to receive the ‘Pride Value of Company’ in the business category from the Bangkok Pride Award 2025, as an organization that has played a significant role in promoting gender equality, respecting human dignity for over 10 years, and inspiring society through creative contributions, ideas, or participation in a serious, continuous, and long-term manner.