In an era where both ‘designers’ and ‘consumers’ prioritize the intelligent selection of “decorative materials,” “COTTO” has shifted its role from a leader in tiles and sanitary ware to aggressively expanding into the future market of comprehensive “decorative materials.”

From its previous role as a leading brand of tiles and sanitary ware that has won the hearts of Thai people for the past 40 years, “COTTO” continues to reinforce its success by focusing on product and technology development while being environmentally conscious in every production process. This is alongside its new role as a manufacturer and developer of “decorative materials,” which is a significant push towards an eco-friendly industry. Not only does it excel in quality and standards, receiving numerous awards both domestically and internationally, but it also stands out in production, meticulously utilizing various innovations to reduce the use of natural resources. For instance, the use of ‘special formula clay water’ (Qrystalite) in the production of the QUINTA Basin – Quil Collection By COTTO, or the innovative Clay Décor, etc., represents a fresh perspective in design that meets the diverse needs of modern individuals and enhances sustainable living.

Mr. Kachornsak Piamboon, Marketing Manager of SCG Ceramics Public Company Limited, or COTTO, stated, “Over the past 40 years, we have never stopped developing products to adapt to the changing world and the rapidly evolving consumer behavior. From the past, where home builders had limited choices, to the present, where people are more discerning and have more options, ‘a home is not just a living space but a reflection of the lifestyle of its residents.’ COTTO sees the opportunity to expand its business into the ‘decorative materials’ category to grow alongside an understanding of consumer behavior and to connect new perspectives for designers, as well as developing products using natural materials through various innovations, focusing on target groups such as modern homeowners and young designers.”

Thus, the exhibition of products under the concept “Reimagine Living Refinement” aims to provide designers and modern consumers with the opportunity to experience the uniqueness of new product lines, categorized into Highlight Products such as the INTEGRATED SINK WORKTOP by WORKTOP SURFACES by COTTO, a new product that features a counter with a built-in sink that can be customized according to user needs, and the QUIL COLLECTION By COTTO, a line of high-end bathroom products that utilize advanced material technology with refined surface textures, catering to modern design needs. These products will be showcased at Architect’68 at Challenger Hall, Impact Muang Thong Thani.

Another category is New Products, which will be held at COTTO LiFE Don Mueang, featuring COTTO BATHROOM that transforms the modern bathroom experience with various models from the Smart Edition line, such as the KLIRR COLLECTION Smart Edition with innovative air pressure flushing technology Hydro KEEN Flushing System, and the Refrigerator Mirror, a mirror set with a cosmetic refrigerator, along with another important group, COTTO THE SURFACE, designed to meet the needs of various usage areas. FlowelPureTECH, a Japanese innovative surface material, helps absorb unpleasant odors and harmful volatile substances while balancing indoor air quality, enhancing daily living. Additionally, the first-time launch of COTTO WINDOW AND DOOR, the first line of doors and windows made from aluminum, known for its durability and distinctive design, seamlessly integrates into mixed-use spaces.

Mr. Kachornsak further stated, “Another strength of COTTO is being one of the few manufacturers in Thailand that controls every step of the production process, from researching alternative materials to developing new innovations to provide creative options for designers while reducing the use of natural resources. In our production process, we have shifted to using energy from biomass materials, such as coconut husks and corn cobs, instead of fossil fuels, helping to reduce carbon dioxide emissions and supporting sustainable clean energy. Currently, every product from COTTO factories clearly indicates the Carbon Footprint of Products (CFP), and in the future, the company plans to develop the production process to apply for the Carbon Reduction of Products (CRP) label, demonstrating further development that can prove a genuine reduction in carbon emissions from previous processes, with examples of products already receiving the CRP label, such as Mosaic & Exterior Tiles.”

Moreover, COTTO places equal importance on consumer safety as it does on environmental concerns, which is another crucial aspect of conducting business under ESG principles. Following the recent earthquake in Thailand, consumers have become more focused on selecting materials that are strong and durable, aligning with new surface material alternatives like Clay Decor or Stone Decor, which are lightweight and suitable for wall installation, reducing the risk of falling or impact that could lead to injury.

“Even though in 2025 Thailand will still face challenges and opportunities, it is generally expected to gradually recover well. COTTO remains confident that this will not affect growth in production capacity and sales both domestically and in exports to international markets. We will continue to strategize by shifting the brand’s direction to be more than just tiles and sanitary ware, but to advance new innovations into the production line of ‘decorative materials’ for the future, connecting ideas with the new generation of designers, creating a balance between design aesthetics and functionality, which is expected to be a key driver in expanding the market and pushing the ecosystem that will be crucial in strengthening the COTTO brand as a comprehensive leader in decorative materials for the future,” Mr. Kachornsak concluded.

For more information about COTTO products, visit www.cotto.com or www.cottolife.com

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