LG Electronics (Thailand) Co., Ltd. reinforces its image as a global leader in innovation and a brand dedicated to enhancing people's quality of life by announcing a significant achievement as the official main sponsor of the international standard running event 'Khao Tha Jai 10K Thailand Championship 2026 Presented by LG', organized in collaboration with the Khao Tha Jai Association at the City Hall of Bangkok last Sunday. This year’s event created a grand phenomenon, transforming a key landmark in the heart of the city into a health-focused space, attracting nearly 10,000 participants both on-site and through the Virtual Run system. This reflects LG's vision of 'Life’s Good.' which aims for advanced technology, lifestyle, and strong physical and mental health to coexist perfectly.

From Commitment to a Wave of Health Enthusiasts on a Historic Path

This year’s event was particularly special due to the overwhelming response from runners of all groups, including elite runners from across the country, famous influencers, as well as families and new runners eager to test their limits. The sight of nearly 10,000 people gathering from early morning to run through the historic routes and key landmarks of Bangkok, such as the Democracy Monument, Loha Prasat, and Rama VIII Bridge, stands as a testament to the beautiful success of the collaboration between LG and both public and private sector partners, aiming to elevate this running event beyond a mere competition into a national agenda, continuing the vision of creating a sustainable and equitable healthy society.

Conveying the Concept of 'Life’s Good.' Through Real Experiences at the LG Experience Booth

To provide an experience aligned with consumers' lifestyles, LG showcased the brilliance of technology under the concept of 'Affectionate Intelligence' through the creation of the LG Experience Booth, which seamlessly integrates cutting-edge innovations into daily life. This strategically designed area follows a "Journey Experience" format, simulating the path of commitment from start to finish: Start - Stop - Experience - Play - Share - Finish, to foster engagement and deliver profound experiences at every moment. The booth features several interesting highlight zones, including:

  • K-Tech Display Zone: Showcasing a range of home appliances and smart air conditioning systems that reflect the integration of innovation with modern lifestyles, addressing smart home management effectively.
  • ThinQ AI Experience Zone: An area allowing participants to experience and test LG's AI technology in real-life simulated scenarios, reinforcing the brand's image as an accessible technology leader.
  • Experience Zone (XBOOM): A space for sharing positive energy that creates a fun atmosphere, complementing the vibrant nature of the running competition.
  • LG AI x Seoul Photo Zone: Merging the scenery and landmarks of Seoul with design and AI technology to offer a new photo experience, encouraging social media sharing, which effectively expands brand awareness among a wider consumer base.

Thus, the design of this booth not only showcases technology but also conveys the philosophy of “Life’s Good.” through real experiences, reflecting LG's role as a part of daily life in every dimension and every stage of the consumer's journey.

Warming Up with Inspiration, Providing Opportunities for Youth from the Nok Khamin Foundation

Recognizing that a strong start comes from preparation and sharing, LG organized the 'Training Camp by Coach Deaw' at UTK Stadium on June 14, to prepare runners before the actual competition. A significant highlight of this event was providing an opportunity for 9 youth from the Nok Khamin Foundation to experience professional training under the close supervision of Coach Deaw - Patikarn Phetsrichai, along with LG executives, employees, and health influencers who ran alongside to offer encouragement. On this occasion, LG also supported electrical appliances worth over 169,760 Baht to the Nok Khamin Foundation. This activity was not just about physical preparation but also about integrating health promotion with social care to ignite dreams and create a strong foundation for growth both physically and mentally, reflecting LG's commitment to delivering a good life for everyone in society sustainably.

Mr. Seong-Han Jeong, CEO of LG Electronics (Thailand), expressed about this event, "LG is extremely proud to witness the phenomenon of thousands of health enthusiasts coming together at the Khao Tha Jai 10K Thailand Championship 2026 Presented by LG. The success reflected in the sharply increasing number of participants clearly confirms that Thai people are becoming more aware and ready to take serious care of themselves. Moreover, what makes this event more valuable than just a running competition is the opportunity we had to inspire the youth from the Nok Khamin Foundation through the Training Camp activity. This memorable image reinforces our belief that instilling a foundation of good health and positive energy in youth is the most sustainable investment for the future. LG will continue to relentlessly deliver world-class innovations while being a crucial cog in helping Thai people overcome all limitations to create a society where everyone can truly access a good life, or 'Life’s Good.'

The Khao Tha Jai 10K Thailand Championship 2026 Presented by LG thus concluded with grand memories, not just broken time records but also records of smiles, inspiration, and enhanced health, which LG will continue to pursue in its commitment to elevate the quality of life for Thai people, ensuring that Life’s Good in every dimension.