“Britania,” a developer of residential properties under the concept of CRAFT a life you love, believes that the best life is one lived in a way you love. With single-family homes, new series homes, and townhomes, Britania caters to every consumer segment, reinforcing its identity through the concept of 'Craft Not Make.' The company aims to deliver quality to customers, encompassing love, happiness, a balanced lifestyle, and creating experiences that meet the needs of living in a Britania home.

Dr. Suphalak Janpitak, CEO of Britania Public Company Limited (BRI), stated that although the overall economic situation in 2025 is still sluggish, impacting the real estate business, the government has recently introduced measures to stimulate the real estate sector by reducing registration fees for transfers and mortgages to 0.01% for residential properties priced below 7 million baht. This will positively influence the real estate market by boosting the purchasing power of customers looking for homes at this time, aligning with Britania's 'Craft Not Make' philosophy, which emphasizes that a home should be more than just a structure. Customers purchasing Britania homes will experience 'Craft' from the design, service, and superior after-sales care in every detail of the home, infused with love, understanding, and meticulousness, allowing the 'home' to be a space where they can live the life they love and be their true selves amidst happiness with their families.

The uniqueness of each segment is reflected through design, showcasing identity and meeting the diverse needs of living through Britania's four brands:

* BELGRAVIA Brand: The Elegance Signature ‘Elegance can be everyday’

* GRAND BRITANIA Brand: The Pride of Living ‘Fulfilling life’s pride’

* BRITANIA Brand: Embracing Harmony ‘Complete life balance’

* BRIGHTON Brand: Bright up Your Freedom ‘Adding color to life’

Thus, all four Britania brands are not merely places to live but spaces that offer everyone the opportunity to live the life they love. This extends beyond the quality of the homes to include participation in making the environment and the world a better place.

Finally, Dr. Suphalak added that soon, Britania will launch new products that adapt to changing times, featuring strong and safe structures that withstand natural disasters, as well as changes in the environment due to climate change. Details about these new products will be available later this year.

For us, 'Craft not Make' means more than just building beautiful, safe, and quality homes that are aware of their impact on society, communities, and the environment. Britania emphasizes delivering aesthetic experiences both inside and outside the home, designing warm and friendly atmospheres, particularly in developing internal systems and project areas that pay attention to every detail according to the Craft&Love concept. This commitment aims to create the charm and allure of the word 'home,' ensuring that every moment is filled with meaningful experiences alongside a sustainable future.

For Britania Public Company Limited (BRI): It is a developer of residential properties under the concept of CRAFT a life you love, focusing on living life in a way you love. The company develops single-family homes, new series homes, and townhomes, covering all consumer segments under five brands and segments: 1. Belgravia (luxury single-family homes priced between 20-50 million baht), 2. Grand Britania (high-end single-family and twin homes priced between 8-20 million baht), 3. Britania (mid-end single-family, twin homes, and townhomes priced between 4-8 million baht), 4. Brighton (entry-level twin homes and townhomes priced between 2.5-4 million baht), and 5. Branded Residences Villa (luxury vacation homes priced between 19-60 million baht). As of the end of Q4 2024, the company has developed a total of 46 projects, with a cumulative project value of 59,435 million baht.