1. Craftwork Highlights Vision "RETHINK FOR BETTER LIVES" - Rethinking for a better life through 4 key strategies that strengthen the company while seeking investment opportunities in new businesses with growth potential in 2025. They are preparing to launch 4 new projects with a total value of approximately 6.5 billion baht, strategically located in key areas of the EEC.

  • Promoting the brand “AROM” (Emotion), a remarkable success phenomenon, with “Emotion Wongamat” selling out 100%, and the transfer of ownership to customers is ongoing. Meanwhile, “Emotion Jomtien” has already achieved 90% in sales.
  • Expanding opportunities through diversity and collaboration in the restaurant and beverage business and the healthcare sector to support sustainable growth in all dimensions.

2. Reinforcing over 50 years of professionalism in the real estate industry, elevating the business to a Lifestyle Ecosystem Creator, becoming a major player in the region with a significant Land Bank in prime locations described as “beachfront” in several plots.

Mr. Chalermpol Khonjaem, CEO of Craftwork Co., Ltd., revealed that they have been involved in the real estate and development business continuously for over 50 years, starting from the family business. Today, they are a leading property developer in Pattaya, transitioning into a Lifestyle Ecosystem Creator with diverse projects and have delivered over 10 residential projects, including houses and condominiums, creating a large empire in the eastern region, including several prime beachfront Land Bank plots.

“The business model within the group allows us to adapt and balance the Craftwork business, which has interrelated and mutually supportive elements to deliver value to customers while developing the city into a Craftwork Ecosystem. This is an extension of our operations under the concept of "RETHINK FOR BETTER LIVES". Together with all executives and team members across the organization, we unite to drive change for a better life,” Mr. Chalermpol stated.

Craftwork focuses on developing properties for sale, including high-rise and low-rise homes, while also seeking investment opportunities in new businesses with growth potential. They are committed to creating housing through 4 strategic approaches that strengthen the company:

  • Set the Bar Higher - Aiming higher to innovate while building trust and good relationships with customers by offering quality products and services, addressing customer concerns.
  • Set The New Standard - Continuously innovating to ensure customers remember Craftwork as a leader in Pattaya.
  • Breaking the Boundary - Surpassing previous limits to present unique projects that meet the evolving needs of consumers.
  • For Better Quality of Lives - Focusing on sustainability, Craftwork emphasizes developing projects that provide long-term benefits to society and the environment, creating lasting value for the brand and benefiting both the business and Pattaya.

The beachfront condominium project Wongamat, valued at 4 billion baht, AROM Wongamat, designed under the concept of Sense The Masterpiece, sets a new standard for the real estate market and lifestyle in Pattaya, representing luxurious yet tranquil living. Every unit is designed to have a sea view. Currently, all 311 units have been sold out, with over 70% of ownership transferred to customers. It is expected that by the second quarter of this year, all units will be fully transferred, marking the first condominium project that breaks the traditional rules in Pattaya, with a sales value growth of 150%.

As for the AROM Jomtien project, a beachfront condominium under the concept of Sense The Soulfulness, launched in mid-2022, offers a life that fulfills the spirit while maintaining a unique design with fewer units and sea views. The project consists of 314 units, valued at 2.5 billion baht, and has achieved 90% in sales, with ownership transfers expected to begin in the fourth quarter of 2025.

Additionally, they have developed low-rise residential projects under the brand “Lamai Hatyai Rat” to expand their customer base into the Bangkok area, developing twin houses resembling single-family homes in a MODERN JAPANESE style under the concept “A life that offers more is a life that pays attention to details,” with prices starting from 5-8 million baht, catering to consumers looking for homes to start new families near their original families, which has been well received by buyers.

For the operational plan in 2025, the focus remains on developing residential properties in the EEC area, located in strategic locations, with plans to launch 4 new projects valued at over 6.5 billion baht. Currently, they are in the process of detailed design, dividing the investment portfolio into low-rise and high-rise projects in a 50:50 ratio, with new low-rise projects set to launch this year to meet the needs of all customer segments.

The company is confident in the potential of the coastal city and views this location as a strategic center of the EEC, with clear infrastructure developments such as U-Tapao International Airport, Laem Chabang Port, and Map Ta Phut Port, all of which are conveniently located near Pattaya. There are also positive factors contributing to growth and private sector expansion.

- A strong logistics system with lower costs than neighboring countries can attract investments driving the economy by over 374 billion baht in 2024 (data from the EEC Office).

- Growing and diverse tourism can cater to tourists from all over the world, with Pattaya expecting 23 million tourists in 2024.

- Recognized global medical standards, along with high-quality job opportunities from leading industrial estates.

- A diverse customer base as Pattaya is a tourist city close to Bangkok, with the strength of the Pattaya brand comparable to leading global cities, providing ample opportunities for further development and growth.

Furthermore, the company has a vision of creating an ecosystem by collaborating with affiliated businesses and various partners to drive the economy, benefiting the local community in Pattaya while aligning business operations with the Craftwork Ecosystem, creating a community in the Craftwork way.