'Landy Grand' is aggressively entering the luxury home construction market with projects starting from 20 million baht, reinforcing its brand as the go-to company for building homes for 'top business leaders, celebrities, and famous actors.' The concept of 'Customize Your Luxury Lifestyle' is emphasized, creating large, bespoke homes that reflect the owners' identities, complete with dust protection innovations and comprehensive services. The goal is to achieve sales exceeding 1 billion baht by 2025.

The luxury home market continues to grow despite economic fluctuations. Landy Grand highlights the trend among national business leaders and Thai celebrities favoring custom-built homes. The aim is to attract high-end clients, even as the economic slowdown and rising interest rates affect the middle-class segment. However, the luxury home market, particularly for properties priced at 20 million baht and above, is expanding, especially among high-net-worth individuals and celebrities who have purchasing power and no credit constraints. This group desires homes that reflect their personal tastes and lifestyles.

Ms. Patra Maneeratnaporn, Marketing and Product Design Director of Landy Home (Thailand) Co., Ltd. and executive of Landy Grand, a luxury home construction brand under Landy Home, revealed that the luxury home market trend for 2024-2025 shows continued demand for homes priced between 20-60 million baht. According to Landy Grand, clients including business owners, investors, and celebrity figures still seek homes with specific functions designed to meet their individual needs. The target is to exceed 1 billion baht in sales by 2025, with Landy Grand offering two service models:

1. Signature Collections: Standard home designs that can be customized. Clients can choose from existing standard designs and modify certain functions and designs to suit their lifestyles and land sizes, aiming for a revenue of 600 million baht.

2. Exclusive Custom Design: Homes designed anew according to personal specifications, targeting an additional revenue of 400 million baht.

Ms. Patra stated that the success of Landy Grand, a luxury home construction brand under Landy Home, has been achieved across multiple dimensions, including a clear brand identity as an expert in "building large luxury homes at a reasonable price." This has led to widespread acceptance among business clients, celebrities, and actors who wish to build homes on their own land, resulting in referrals to friends and close contacts. Through close interactions with clients and peers in the industry, it has been found that the main pain point in building luxury homes that meet their lifestyles is the need to hire multiple companies, find architects for design (with design costs ranging from 5-10% of construction value), seek construction contractors for bidding, and hire personal consultants to oversee the work. Additionally, they need to find companies for interior design, leading to complicated management, delayed coordination, risks of contractors abandoning projects, and resulting in high costs and budget overruns, with homes not completed on time. Therefore, Landy Grand has developed a new solution to simplify the process by providing comprehensive services in one place, alleviating concerns about budget overruns or managing multiple parties.

Leading luxury home builder with comprehensive services is another key factor that makes Landy Grand the number one luxury home construction center under Landy Home, a strong and continuously growing brand, guaranteed by a registered capital of 200 million baht and over 8,000 completed projects. Landy Grand is not just a luxury home construction company but an “Architecture & Construction Firm” providing quality services that oversee every step, transforming the traditional luxury home building experience by offering a special experience to homeowners, managed by a Head Architect specializing in luxury home design, ensuring maximum convenience without additional design fees, with no budget overruns, and all costs included in a single contract, reinforcing value.

“One Stop Service” by Landy Grand is thus the answer to all concerns for those looking to build homes on their own land. “From the various pain points of clients building luxury homes on their own land as mentioned above, these issues have been developed into a 'One Stop Service' that encompasses everything from land surveying, designing with geographical principles considering sunlight, wind, rain, and feng shui, to construction according to ISO 9001:2015 standards. A project secretary coordinates with government agencies for water and electricity, house numbering, and building permits, providing weekly updates in a group chat, along with progress reports. A personal consultant oversees the project, coordinating with teams for interior design, air conditioning, elevators, solar cells, or any other preparations needed to prevent future issues, and monitors the work, solving problems as the client's representative, so clients do not need to check the work themselves, managed by experts in each area throughout the process until the house is delivered,” Ms. Patra said.

The number one brand in the hearts of 'business leaders and celebrities' In the past year, Landy Grand has built recognition and trust as the force behind the success of creating large luxury homes at reasonable prices for many top business leaders, famous actors, and celebrities, such as the homes of Mr. Mick Boromwut Hiranyasthiti and Ms. Benz Prachita Na Songkhla. Additionally, fashion designers and leading business figures have also trusted and built “Exclusive Custom Design” homes with Landy Grand.

Targeting 1 billion baht! Exclusive Custom to boost portfolio by 100% while expanding the vacation home market across Thailand. With strong feedback from business clients and celebrities like Mr. Mick and Ms. Benz, who have trusted Landy Grand to build their homes, the company is confident that Exclusive Custom Design will be a key driver for significant sales growth. This year, Landy Grand aims for total sales of 1 billion baht, with expectations that the Exclusive Custom Design service will account for 400 million baht. Furthermore, the company is preparing to expand into the vacation home market to cater to high-end clients seeking relaxation spaces in prime locations, planning to penetrate the eastern and northeastern regions, which are gaining popularity. The launch of the Exclusive Custom Design service not only sets a new standard in the luxury home construction market but also reflects the desires of modern clients who are not just looking for a house but a “home that truly represents them.”

Currently, Landy Grand operates 8 branches: Ladprao (head office), Sukhumvit, Ratchaphruek, Phongphet, Ram Inthra, Saraburi, Ratchaburi, and Nakhon Ratchasima (Korat), with plans to open 2 more branches soon!

If you plan to build a luxury home, you can contact us for house designs or schedule a consultation with our Head Architect.

Phone: 0-2938-3456
Website: https://www.landyhome.co.th/th/Landy-grand