Crocodile Corporation Co., Ltd. reinforces its position as a leader in innovative solutions for construction, repair, and decoration, covering everything from foundations to roofs, by winning the Best Brand Performance on Social Media Award in the Construction Material category. This award recognizes brands with outstanding performance on social media in the construction materials industry at the prestigious 13th THAILAND SOCIAL AWARDS organized by WiseSight (Thailand) Co., Ltd. This achievement marks a significant pride for the company after being a finalist in the same category for two consecutive years before clinching the top award this year. This highest level of success demonstrates the potential of using social media for brand building and customer engagement, evidenced by an engagement growth of over 100 percent. It also reinforces Crocodile's true leadership in the comprehensive construction industry, understanding customer insights while continuously delivering new value to clients.

Mr. Warapoj Tangmanuswong, Assistant Managing Director of Marketing at Crocodile Corporation Co., Ltd., shared the strategy behind this success, stating, "Crocodile is extremely proud to receive this major social media award from such a prestigious platform, which is the result of our 360-degree digital marketing communication strategy driven by insights based on the real behaviors and needs of our customers. For us, social platforms are essential tools for building strong relationships and enhancing customer trust. Every piece of content and campaign we present is designed not only to create awareness but also to be relevant to trends and what customers value, while maintaining credibility. Crocodile will continue to develop its marketing strategies to maintain its leadership position in digital marketing within the construction industry and respond effectively to the changing needs of customers."

Currently, Crocodile has online communication channels covering all major platforms, including Facebook, Line, X, Instagram, YouTube, and TikTok, under a commitment to creating a robust ecosystem that seamlessly connects digital channels to provide a smooth experience for customers. Additionally, Crocodile uses online platforms as a space to share knowledge and inspire those interested in construction and home decoration, such as content on basic craftsmanship and how to choose products that match their usage. The brand has also excelled in applying social media to marketing campaigns to create differentiation and ensure brand recall, such as the “Crocodile..a lot” campaign, which collaborated with influencers who understand the pain points in construction to communicate with the construction community. The result was high-quality engagement that resonated with the target audience, making it one of the most talked-about campaigns.

“As the digital marketing and customer relations communication team responsible for customer communication channels, this major award is a testament to our success in creating strategies that integrate insights and creative communication into content that resonates and meets needs. Furthermore, we understand that digital marketing is constantly evolving; merely keeping up is no longer sufficient. We must think ahead and stay ahead of trends to drive sustainable brand growth,” Mr. Warapoj Tangmanuswong concluded.

The Best Brand Performance on Social Media Award reflects the company's image as a leader in construction innovation committed to enhancing business operations in every dimension. It also demonstrates that even though the construction business is a traditional industry, understanding the behaviors of modern consumers is the key to stable growth, reinforcing that the Thai construction materials industry can creatively and fully embrace the digital era.

Customers can follow news and product information from Crocodile through official online platforms, including the Facebook page “Crocodile – JORAKAY,” which gathers knowledge, promotions, and services from Crocodile, along with the option to chat with staff via Messenger, and the Facebook page “Jorakay Corporation,” which consolidates news about Crocodile's business.

Additionally, there is the Instagram “Jorakay_official,” which offers comprehensive design trends and ideas for home decoration, the YouTube channel “Crocodile – JORAKAY” featuring videos about products and usage methods, as well as helpful tips on home maintenance and repair, Line @JORAKAY FAMILY for promotion communication and points collection for Crocodile members, and TikTok @jorakay_official presenting short, easy-to-understand content about product usage for home enthusiasts, along with the website jorakay.co.th, which serves as the main channel for product information, promotions, and appointment scheduling for consultations regarding Crocodile's products and services.