Seacon kicks off 2025 with a proactive approach under the concept of SEACON Growing Together, focusing on growth within the ESG framework. The company is committed to enhancing the quality of its products and services for consumers while continuing its success with the Your Home: Your Family Series 2 housing project, targeting sales of 1.69 billion baht in 2025.

Mr. Manu Trakulwatanakij, Managing Director of Seacon Co., Ltd., revealed that despite facing various challenges last year, Seacon managed to operate effectively, with offline bookings accounting for 78.05% and online bookings at 21.95%, both showing an increase from the previous year. The breakdown of customer segments is as follows:

  • The primary customer group consists of large families at 48.45%, with construction orders priced between 8-50 million baht per house and usable areas starting from 351 square meters.
  • Next is the medium-sized family group at 34.65%, with construction orders priced between 5-7.90 million baht per house and usable areas from 200 to 350 square meters.
  • Finally, the small family group at 16.90%, with construction orders priced between 1.39-4.50 million baht per house and areas less than 200 square meters.

Mr. Manu outlined Seacon's operational strategies for 2025, emphasizing the company's commitment to being a leader in Thailand's home construction industry. This includes continuous improvement in construction quality and services to deliver high-quality homes to customers. The strategy involves adjusting products and special pricing campaigns, as well as managing the pricing of semi-finished structures produced in-house, with a quality guarantee of up to 20 years. Additionally, the company is exploring investment opportunities in technology and restructuring operations by implementing an ERP system (Microsoft Dynamics 365 Business Center) to reduce costs and enhance efficiency. There will also be investments in training and skill development for employees to create a positive work environment and transparency in internal communications, aiming for a sales growth target of 1.69 billion baht in 2025.

Building on the successful launch of the Your Home Series project aimed at Thai civil servants last year, Seacon is continuing this campaign with the introduction of the Your Home Your Family #2 project. This new series features diverse designs and styles, maintaining a focus on vibrant colors and softness, with more house sizes and comprehensive functionalities available. The official online launch is scheduled for early March, followed by a formal unveiling at the “Home Building and Material Focus 2025” event at Impact Muang Thong Thani Hall 8 from March 12-16, 2025, and at the “Home and Garden Select 2025” event at Bitec Bangna from March 22-30, 2025. House designs will range from 5 to 8 options, starting at 5 million baht, with special early bird promotions from March to June 2025.

In terms of social activities, Seacon has initiated the “SEACON Dream Sharing for Youth (Year 1)” project aimed at creating sustainability and developing the potential of youth by supporting educational opportunities for high school and university students with good academic performance but from underprivileged backgrounds. After selection, 13 applicants were identified, with 11 chosen to participate in the program, receiving scholarships of 20,000 baht for high school and 40,000 baht for university. The program also provides opportunities for youth to engage in company activities to prepare for their futures. Concurrently, SEACON has launched the “Creating Jobs, Creating Value, Promoting Equal Welfare for the Disabled” initiative, shifting from merely donating funds to employing disabled individuals through annual contracts, collaborating with the Social Innovation Foundation to select and hire individuals with good behavior and a desire to work. This new employment model not only provides them with sufficient income for living but also enhances their quality of life and stability for their families.

Furthermore, Seacon has established the “SEACON Learning Center (SCL)” to develop knowledge and skills in construction and soft skills for employees, offering rigorous training standards and investing in a Knowledge Management System that allows personnel to study and learn anytime, anywhere. This is to meet the demand for quality service and standardized construction processes at every stage. The organization also emphasizes internal audits to continuously assess and review internal control systems, aiming to ensure operations align with policies and standards, reduce risks, and enhance transparency in all management processes.

Regarding environmental impact reduction, the company has initiated a recycling project for “Tote Bags from Vinyl Banners,” inspired by ESG concepts within the organization. The first batch of 200 vinyl tote bags was produced for distribution to underprivileged children in remote areas and will also be sold at exhibitions, with proceeds going to support disadvantaged individuals. Additionally, other waste materials, such as used office paper, are being recycled in collaboration with partners SEACON X SCGP recycle for effective internal use.

In managing Carbon Footprint, the company uses green-labeled products from environmentally friendly construction, such as Thai Metal Aluminium products that can reduce carbon emissions by 437.65 tons CO₂, equivalent to planting 17,500 trees, and Beger paint that reduces emissions by 38.02 tons CO₂, equivalent to planting 625 trees. The use of clean energy from solar panels at the Seacon Precast Factory (SF) also supports the annual carbon reduction initiative, with the company committed to continuously supporting and developing carbon reduction efforts.

“SEACON Growing Together represents a forward movement that not only demonstrates stable and sustainable performance but also reflects a commitment to development within a comprehensive ESG framework, including construction innovation, quality services, and projects aimed at creating sustainability in society and the environment. This commitment is the principle driving the company to grow sustainably and create value for all stakeholders by applying the 'Triple Bottom Line' or 3P principles—People, Planet, Profit—to assess the organization's success comprehensively and sustainably from the present to the future,” concluded Mr. Manu Trakulwatanakij.