In light of the escalating PM2.5 dust crisis that has adversely affected health and the environment across many provinces in Thailand over the past few years, Crocodile Corporation Co., Ltd., a leading Thai construction innovation company committed to caring for people and the environment, recognizes the urgent need to address this issue. Therefore, it has introduced high-quality construction technology that prioritizes user safety and minimizes environmental impact, adhering to international standards. Recently, Crocodile unveiled its implementation of Dustless Technology in all eight models of its cement adhesive products, making it the only brand in Thailand to incorporate this innovation. Dustless Technology can reduce dust dispersion during use by up to 80%, establishing a new standard in the construction industry for Crocodile's cement adhesive products. This signifies that modern construction products must go beyond just performance; they must also consider user safety and sustainability for the planet.

One of the major crises facing Thailand today is the level of PM2.5 dust that exceeds global standards. Many Thais in various provinces have to live with air pollution that impacts their health. Recently, the Ministry of Public Health reported that in January 2025, there were approximately 144,000 patients suffering from PM2.5 dust-related illnesses, with common conditions including dermatitis, conjunctivitis, and respiratory diseases. There are several factors contributing to PM2.5 dust, including forest burning, industrial emissions, vehicle exhaust, and the expansion of construction projects nationwide, both new constructions and renovations.

Dr. Jirath Sirichalermpong, Senior Assistant Managing Director of Crocodile Corporation Co., Ltd., explained the development of the cement adhesive using Dustless Technology, stating, “Crocodile, as a comprehensive construction innovation manufacturer and market leader in cement adhesives in Thailand, recognizes the urgency and importance of reducing dust in construction from the production process to the application stage. This aligns with our business philosophy of providing construction innovations that enhance the quality of life for people while minimizing long-term environmental impact. Our goal is to reduce dust hazards for both our production line employees and the craftsmen, homeowners, and residents in the surrounding communities. We have studied ways to adapt world-class technology for our products.

Today, Crocodile is proud to be the only company in Thailand to implement Dustless Technology in all eight models of its tile adhesive products, including the popular Crocodile Green cement adhesive and the premium Crocodile Gold adhesive for overlay applications. This innovation will reduce dust dispersion by up to 80% at every stage, from production to application on construction sites. We are confident that our dust-reducing cement adhesive innovation will gain the trust of leading real estate businesses, contractors, and homeowners who prioritize health and sustainability, as Dustless Technology will enhance quality of life and reduce environmental impact, aligning with Crocodile's commitment to advancing the green construction industry in a tangible way.”

Dustless Technology, the dust-reducing innovation of Crocodile's tile adhesive, when compared to conventional cement adhesives, shows that after shaking the dust-reducing adhesive for 30 seconds and then placing it in a closed container, the amount of dust in the air after shaking is found to be 80% less than that of regular cement adhesive after 48 seconds. This ensures that project developers, contractors, craftsmen, and homeowners can rest assured that Crocodile's Dustless Technology tile adhesive will help mitigate dust problems that are harmful to health and the environment.

Crocodile Revolutionizes the Use of “Tile Adhesive,” a Key Component in Construction Projects of All Scales

Crocodile has applied Dustless Technology to its cement adhesive, which is one of the company's best-selling product lines, covering all eight models of tile adhesive to cater to all scales of tile installation. This includes the popular Crocodile Green adhesive, Crocodile Red adhesive for swimming pool tiling, and two models of overlay cement adhesives: Crocodile Silver and Crocodile Gold, which emphasize time savings by eliminating the need to remove old work and reducing PM2.5 dust from breaking old tiles. Additionally, there is Crocodile Extreme adhesive for Big Slab tiles, Crocodile Stone Mate for marble and natural stone installations, Crocodile Gray Stone Mate for dark-colored tiles and natural stones, and Crocodile Express adhesive, an innovation for urgent jobs that highlights quick-drying properties and rapid area access.

The dust-reducing cement adhesive innovation reflects Crocodile's commitment to developing sustainable innovations for over 32 years. Crocodile has established the Jorakay Green Products symbol to certify products that are friendly to residents and the environment, covering innovations in tiling, repairs, and building paints (SEE JORAKAY), which comply with international safety and sustainability standards. Additionally, the company has installed modern dust removal systems within its factories to protect employee health and reduce environmental impact, while also developing features to calculate the use of cement adhesives and other products on its website to help customers make cost-effective purchases and reduce waste.


Dr. Jirath Sirichalermpong concluded by stating, “Crocodile implements a tangible sustainability policy through five strategic goals (5SD), which include reducing CO2 emissions by over 18 million kilograms of carbon, reducing waste and refuse by over 170,000 kilograms, reducing dust by over 4 million kilograms, increasing the proportion of environmentally friendly products to 62% of sales, and developing skills for over 20,000 personnel. The company continues to create products and business approaches that meet industry needs while caring for the environment to achieve a balance between economic development, social responsibility, and sustainability.”