Crocodile Corporation Co., Ltd., a true innovator in comprehensive construction solutions that cares for people and the environment, is strengthening its lineup of eco-friendly construction products for ongoing construction, repair, and decoration projects. Recently, it has launched the "Crocodile Green Trim," featuring the Green PVC (GPVC) innovation, the first non-toxic PVC trim in Thailand. This product is produced through environmentally friendly processes and meets international safety standards. The “Crocodile Green Trim” aligns with the mega-trends and behaviors of Thai consumers and people worldwide who are increasingly serious about choosing environmentally friendly products. The launch of this product, which comes with innovations that are safe for health and the environment, is part of the sustainable policy of Crocodile, reinforcing the company's leadership in developing construction innovations that not only address pain points but also exceed expectations with environmentally friendly production technologies and materials, underlining its commitment to elevating the Thai construction industry towards sustainability.

In recent years, the impact of air pollution, such as the PM 2.5 dust problem and natural disasters from climate change, have intensified and adversely affected the quality of life and health of people. This has led consumers worldwide, including Thais, to change their spending behaviors and prioritize purchasing products made from processes that reduce environmental impact and use more chemical-free materials. According to a recent survey by Kasikorn Research Center in 2024, 58% of consumers are willing to pay more for environmentally friendly products or services to contribute to caring for the planet. Currently, all industries are responding to sustainability policies and applying them concretely in their businesses, aiming to address global warming and deliver a livable world for future generations.

Dr. Jirath Sirichalermpong, Senior Assistant Managing Director of Crocodile Corporation Co., Ltd., discussed Crocodile's business operations under the concept ‘We Thrive - The World Thrives - Society Flourishes’, stating, “Creating construction innovations that enhance people's lives while caring for the environment has been Crocodile's DNA for over 32 years, under the JORAKAY Sustainability Framework, which operates through three main axes: GREEN PROCESS (We Thrive), GREEN PLANET (The World Thrives), and GREEN PEOPLE (Society Flourishes). One important dimension of this framework is presenting JORAKAY GREEN PRODUCTS, which emphasize safety for residents and the environment and meet international standards, aligning with the behaviors of modern consumers who increasingly value sustainability.
Over the years, we have continued to research and develop eco-friendly construction innovations covering construction, repair, and decoration work, such as cement adhesives, waterproofing products, and safe natural paints under the SEE JORAKAY brand. From our extensive experience in the construction industry, we have found that construction waste made from PVC, including 'trims,' often ends up on the ground after construction. Over time, chemicals from PVC can leach out, contaminating the soil. If vegetables or fruits are grown in such areas, the plants may absorb these toxins, posing health risks. To address this issue, we have developed the latest product in the decorative materials category, ‘Crocodile Green Trim,’ featuring the first GPVC innovation in Thailand with non-toxic PVC free from lead, cadmium, and over 20 hazardous metals, while maintaining high quality, durability, and flexibility, along with technology that inhibits the growth of mold and bacteria. In the future, we will continue to expand our lineup of eco-friendly construction innovations to drive the construction industry towards sustainability, reaffirming that business can grow steadily alongside environmental care.

Crocodile Green Trim sets a new standard for environmentally friendly decorative materials with GPVC innovation that is free from lead, cadmium, and over 20 hazardous heavy metals, along with international production and safety certifications according to ROHS, REACH, Green Industry Level 3, and ISO 14001. This innovation also features Anti-Microbial technology that inhibits the growth of mold and bacteria, with excellent usability characterized by high durability and flexibility, capable of protecting tile edges for over 10 years. The technology integrates UV-stable additives in GPVC particles, ensuring color retention without fading, suitable for both indoor and outdoor applications. Additionally, the production process is mindful of every step, avoiding the use of lubricants containing hazardous substances in production and punching, reinforcing Crocodile's leadership in construction innovations that prioritize quality, safety, and the environment comprehensively.

Crocodile Green Trim is now available at HomePro, both in-store and online through the website homepro.co.th. Interested individuals can view details of all products in the JORAKAY GREEN PRODUCT line at www.jorakay.co.th