Following the COVID-19 pandemic, there has been a shift in behavior and lifestyle, with people increasingly focusing on health care, emphasizing prevention over treatment. This has led to a continuous growth trend in the global health tourism market. According to the Global Wellness Institute (GWI), the global healthcare economy is projected to grow at a rate of 8.6% per year until 2027, with a market value exceeding $8.5 trillion, equivalent to approximately 306 trillion Thai Baht, nearly double compared to 2020. By 2025, the global health economy is expected to be valued at least $7 trillion or 230 trillion Baht. This market value forecast presents Thailand with an opportunity to generate substantial revenue from the health economy, aligning with the Ignite Thailand vision to develop the country as a medical and health hub, which is one of the 13 key milestones in the 13th National Economic and Social Development Plan (2023-2027). Consequently, the government has policies to enhance the health economy in all aspects, pushing Thailand towards becoming a global health center (Medical and Wellness Hub) to drive sustainable economic growth in the long term.

Participating in the WORLD EXPO 2025 OSAKA, KANSAI, JAPAN from April 13 to October 13, 2025, presents a great opportunity to showcase Thailand's medical potential and readiness to the international community. This event can lead to significant opportunities for Thailand in various areas, such as:

Public Health: Promoting and disseminating policies to develop Thailand as an international health center in the region and on the global stage, demonstrating readiness to be a health destination for people worldwide. It also provides an excellent opportunity to showcase Thailand's health management and public health system to the world.

Economy: Expanding Thailand's comprehensive medical industry market, showcasing potential to instill investor confidence and attract foreign investment in Thailand. It also offers Thai entrepreneurs opportunities to expand investments abroad, strengthening the overall economy of Thailand sustainably.

Tourism Industry: Enhancing the image and showcasing Thailand's potential as a global health tourism destination, leading to job creation and attracting significant foreign investment, positively impacting the tourism industry, especially in the hotel sector, which is expanding services to comprehensive health care (Wellness Center), resulting in high revenue and economic growth.

International Relations: Promoting relationships and expanding cooperation with various countries, opening opportunities for the exchange of medical technology and innovations internationally.

It is estimated that around 28.2 million participants, including member countries and international organizations from around the world, will attend the event. Among these, many target countries that Thailand aims to expand its health economy market will participate, including Japan, the six Gulf Cooperation Council (GCC) countries: Saudi Arabia, Kuwait, Oman, the United Arab Emirates, Qatar, and Bahrain, as well as CLMV countries: Cambodia, Laos, Myanmar, and Vietnam, along with the People's Republic of China. This presents a significant opportunity for Thailand to showcase its potential to attract medical investors and tourists, which can lead to growth in the health tourism industry, further strengthening the health tourism economy nationwide and creating immense economic value for the country.

The WORLD EXPO 2025 OSAKA, KANSAI, JAPAN is organized under the main theme “Designing Future Society for Our Lives,” promoting the use of health and medical technology and innovations for a happy and healthy life. Thailand's participation in this event is a crucial opportunity to showcase Thai public health on the world stage. The Thailand Pavilion has been developed under the concept “THAILAND Connecting Lives for Greatest Happiness,” creating a life for greater happiness, and “Thai-Smile Connecting Happiness World Destination,” aiming to be a destination of happiness for people worldwide. It will highlight stories about Thailand, from its natural geography, lifestyle, culture, innovations, to the resilience of its public health potential. The exhibition will connect people globally to access Thai wisdom and identity through the rich resources and lifestyles that contribute to the well-being of Thai people, both physically and mentally. The exhibition is divided into three zones:

Exhibition Zone 1: “Phumithai”: Opening the experience of traveling to a land rich in natural resources and beautiful cultural traditions, as well as the abundance of food that makes Thailand the kitchen of the world, including:

  • World’s Destination for Healthcare and Wellness: Marking the Thailand Pavilion with a photo check-in symbol to share “the land of immunity” with the world, introducing the first door to experience the land of good living and immunity in a uniquely Thai style, highlighted by contemporary Thai architecture that blends traditional Thai elements. “Nong Phumjai,” the mascot representing Thailand, will warmly welcome everyone.
  • Enchantments of Thailand

Outside the pavilion, a large sculpture of a food platter filled with the enchantments of Thailand will be displayed, showcasing the landscape, resources, food, and Thai lifestyle that captivates people worldwide. It will present Thai eating habits, such as the “Zab Thai” platter, featuring dishes made from natural ingredients rich in herbs that help balance the body, the “Phumidee” platter showcasing outstanding agricultural products and famous fruits, and the Thai lifestyle represented by the Songkran festival platter, a cultural heritage. Additionally, the exhibition will highlight Thai health practices, such as “Ruesi Dat Ton,” a traditional Thai massage technique recognized as a UNESCO World Heritage in 2019, which emphasizes breath control and meditation, serving as both physical exercise and mental therapy. Visitors can discover the secrets of longevity in Thailand, a land of health wealth, through the “Wisdom of Life Immersive Theater,” a new form of entertainment that conveys the beauty of geography, nature, excellence in medicine, service, and the smiles of the people through a giant screen over 5 meters tall, equipped with advanced lighting and sound systems, providing an incredibly realistic experience that strengthens both physical and mental well-being, as the balance of “body and mind” is the foundation of optimal health.

Exhibition Zone 2: “Immunity”: Telling the story of Thai geography leading to innovations in medicine and public health that have made Thailand a new health and medical destination globally.

  • POTENTIALITIES OF THAI PUBLIC HEALTH SYSTEM: 100 elements that make Thailand a global health center to deliver good health, instilling confidence with the Thai public health potential across four areas that will drive Thailand to become a Medical and Wellness Hub, including Medical Service Hub, Wellness Hub, Product Hub, Academic Hub, and Herbal Champion plants that can elevate Thailand as a land ready to care for and protect all lives in the future.
  • Medical Facilities: Over 1,000 health facilities catering to people worldwide, covering health promotion, treatment, rehabilitation, and long-term care that meet international standards, making Thailand a health destination for the future society, accessible through a variety of medical services that cover all diseases and meet international standards such as JCI, HA, etc., while also recommending health-promoting tourist attractions that demonstrate how Thailand's nature can rejuvenate both body and mind through the “Thai Nature Therapy” immersive experience.
  • Healthy Food Menus: Learning about the properties of ingredients in various Thai dishes through an interactive game to decode the DNA of Thai food as “the most delicious medicine in the world,” including dishes from Thai wisdom across regions, showcasing the abundance of crops in every season, complemented by immune-boosting herbs, leading to the creation of numerous healthy food menus.

Exhibition Zone 3: “Phumisiam”: Accessing Thai culture through tasting various Thai dishes from the demonstration kitchen, enjoying rotating exhibitions such as Thai massage, making aromatic sachets, and many other activities throughout the event.

  • Products for Immunity: A space for selling immunity-boosting products from Thailand, including clothing, home decor, food and beverages, souvenirs, and health tourism programs, allowing everyone to access good health in a Thai way.
  • Million Smiles of Delight: A space collecting a million feelings of delight from both Thai and foreign participants who share smiles, enhancing the mental well-being of people worldwide.

Additionally, there will be contemporary Thai cultural performances at the entrance area, rotating daily throughout the six-month event, along with special activities, celebrations of Thai national events, and the 138th anniversary of Thai-Japanese relations, creating excitement and memorable experiences for attendees, as well as exhibitions and special activities from partner agencies in both the public and private sectors that will take turns organizing events.

We invite everyone to experience the charm of the Thailand Pavilion at the WORLD EXPO 2025 OSAKA, KANSAI, JAPAN from April 13 to October 13, 2025, in Osaka, Japan. Stay updated with news and developments at:

Website: https://thailandpavilionworldexpo2025.com/

Facebook: Thailand Pavilion World Expo 2025

Instagram: thailandpavilionworldexpo2025

YouTube: Thailand Pavilion World Expo 2025

TikTok: thailandpavilion2025

X: THpavilion2025

Line Official: Thailand Pavilion