Power Buy, part of Central Retail, has unveiled its first-quarter strategy for 2023, focusing on the "Easy E-Receipt 2.0" initiative as a key selling point to win over consumers. The initiative emphasizes easy shopping and tax deductions available through all channels, both in-store and online, while launching the campaign “Lucky New Year” which offers gold and discount coupons worth over 500,000 baht. Customers can enjoy great deals from today until March 5. We are confident that the marketing campaign will help create a vibrant shopping atmosphere in the electronics market.

Mr. Suwin Kosiamnuay, Managing Director of Power Buy Co., Ltd., part of Central Retail, stated, “The consumer spending atmosphere at the beginning of 2023 is showing a continuous upward trend from the end of last year and is expected to last through the Easy E-Receipt 2.0 initiative, coinciding with the Chinese New Year and Valentine's Day. This year, Power Buy continues to support the government's policy by participating in the "Easy E-Receipt 2.0" program to stimulate demand and boost purchasing power, contributing to the Thai economy in the first quarter. We aim to facilitate customers' participation in the program through all channels, including Power Buy stores nationwide and online platforms. Additionally, we have prepared a special campaign for the Chinese New Year, “Lucky New Year,” to delight consumers with numerous discounts, promotions, and special privileges.

In January and February 2023, the Easy E-Receipt initiative was a significant factor driving growth in the Thai electronics and mobile phone market, resulting in a total spending of over 40 billion baht in the first two months. The top five most popular products included mobile phones, air conditioners, televisions, refrigerators, and washing machines. The regions with the highest consumer participation in the program were Bangkok, the North, and the South. Meanwhile, this initiative also boosted Power Buy's sales by 15% compared to the same period in 2022, with an average spending of around 15,000 baht per receipt.”

Moreover, Power Buy continues to drive sales with the “Lucky New Year” campaign from today until March 5, 2023, featuring exciting promotions such as:

· Chance to win free gold and Power Buy cash vouchers worth over 500,000 baht.

· Receive additional discounts totaling up to 50,000 baht when shopping under specified conditions.

· “Trade-in for a Better Life” program offering additional discounts of up to 10,000 baht for old appliances.

· 0% installment plans for up to 10 months, with cashback offers up to 35,000 baht.

· Special privileges for The1 and CardX credit card holders, allowing for discounts of up to 27% until February 2, 2023.

“Power Buy expects that the Easy E-Receipt 2.0 initiative this year will receive a positive response similar to last year, combined with promotions covering all channels to create a valuable shopping experience that fully meets consumer needs,” Mr. Suwin concluded.

Shop for products and enjoy great benefits at Power Buy stores nationwide, on the website www.powerbuy.co.th, the app http://bit.ly/PowerBuyApp, social media Line @powerbuy, Facebook Power Buy, or call center 1324.