Christie's International Real Estate, a leading global high-end real estate network, recognizes the unique potential of Thailand's real estate market in the region, attracting foreign investors. They are set to officially launch Christie’s International Real Estate Thailand (CIRE Thailand) in Thailand, focusing on the ultra-luxury and luxury real estate sectors, which are in high demand from clients and show promising growth potential in the future. The quality and luxury of the projects will be guaranteed through Christie's International Real Estate's selection process, ensuring that these projects are included in their Collection for high-end clients worldwide, supported by a network of over 900 offices and approximately 10,000 real estate agents in more than 50 countries. Thailand is identified as a key investment hub in Southeast Asia, indicating a continuous growth trend for high-end real estate in the country.

Miss Helena de Forton, Managing Director, Head of EMEA & Asia at Christie's International Real Estate, stated that Christie's has over 250 years of experience and expertise in auctioning world-class art and has expanded into marketing and selling high-end real estate, operating in 46 countries across America, Europe, the Middle East, and Asia-Pacific, with a significant international sales hub in New York, London, Hong Kong, Paris, and Geneva. They provide a global platform for buying and selling exceptional homes, land, and luxury properties from around the world, specifically for their clients. Each year, the company organizes art and jewelry auctions globally, allowing them to market potential real estate projects during major auctions and through their global offices. The selection criteria for real estate projects by Christie's International Real Estate require them to be high-end quality projects with growth potential in the future.

Furthermore, Christie's International Real Estate has expanded into Thailand, focusing on providing comprehensive high-end real estate services, recognizing the rapidly growing potential of the ultra-luxury and luxury real estate market in Thailand, particularly in Bangkok and Phuket, which have shown excellent investment growth rates. Thailand is an attractive destination for foreign investors and those seeking primary or secondary residences, with appealing advantages such as allowing foreigners to own condominiums, offering long-term residence visas, and the continuous increase in global migration being significant factors supporting the growth of the real estate market in Thailand. Additionally, Thai people have a refined taste for beautifully luxurious property decoration, creating exclusive experiences for clients, which will help attract high net worth individuals from around the globe.

Mr. Chintat Sirichanachai, Head of Christie's International Real Estate Thailand, stated that Christie's International Real Estate Thailand is the sole subsidiary of Christie's International Real Estate in Thailand, committed to providing excellent and professional real estate services for renowned ultra-luxury and luxury projects in Thailand through the global network of Christie's International Real Estate. The company is moving forward with a 3-5 year operational plan aiming to become a market leader in luxury real estate that meets the needs of both Thai and foreign clients seeking continuously growing luxury investments, even amid a slowing overall economy. They have gathered high-quality luxury projects located in prime locations. The company also emphasizes post-sale project management to provide the best experience for all clients. They have adjusted their marketing strategies to align more with the digital age, focusing on brand building and reaching target customers through various online channels such as social media, websites, and e-commerce, presenting projects through the extensive network of Christie's International Real Estate worldwide.

They aim for revenue of 100-120 million baht by 2025, focusing solely on the ultra-luxury and luxury real estate buying and selling business, with a target stock of over 10 billion baht in the first year. Currently, they have approximately 2.5 billion baht in stock, sourced from various leading developers in Thailand, ensuring they can meet the increasing demands of high net worth clients and achieve successful sales. They are committed to promoting Thailand's ultra-luxury and luxury real estate on the international stage.

With the potential to reach target audiences, Christie's International Real Estate Thailand can connect with clients who appreciate art auctions worldwide, as well as high net worth individuals, providing more sales opportunities by targeting only high-end clients. This allows them to offer services that precisely meet customer needs and helps make Thailand's real estate projects more widely recognized and accessible to global target audiences.

About Christie's International Real Estate

Christie's International Real Estate, a leading global high-end real estate network, offers unparalleled services to clients worldwide in the luxury residential market through a network of invitation-only affiliated companies, spread across nearly 50 countries and territories. For more information, visit christiesrealestate.com.