Siam Paragon, Siam Center, and Siam Discovery Celebrate the Festival of Happiness with Three Unique Styles in One Place: The World’s Best Destination for Celebration Experiences

Siam Paragon, Siam Center, and Siam Discovery have established themselves as the ultimate destination for celebrating the Festival of Happiness for everyone, dubbed “The World’s Best Destination for Celebration Experiences.” This year, they invite everyone to join in the celebration of happiness with three unique styles all in one place. This venue offers everyone the chance to take photos and share joyful moments while enjoying the Be Amazed luxury Christmas tree featuring Cartier Magical Night at Siam Paragon, the Be Inspired inspirational Christmas tree with The Magical Art (of) Toy Celebration at Siam Center, and the Be Revolutionary eco-friendly Sustainable Living X’mas Tree 2024 at Siam Discovery. Special guests will join in the celebration to spread joy, including Freen-Sarochah Chankimha, JJ-Kritsanapoom Pibulsongkram, C-Phruk Phanich, and Nunew-Chawaranin Perdpiriya.

Mrs. Sarunthorn Asavavest, Deputy Managing Director of Siam Piwat Co., Ltd., stated, “This year’s Festival of Happiness sees Siam Paragon, Siam Center, and Siam Discovery transforming every space into a celebration destination where everyone can take photos and share joyful moments. The festive atmosphere is enhanced with decorations that reflect the brilliance of happiness, symbolized by snowflake shapes, marking the entrance into the Festival of Happiness from today until January 7, 2025. The uniqueness of celebrating happiness at ONESIAM is the presence of three Christmas trees in three styles, each reflecting the identity of the respective shopping centers.”

Siam Paragon reaffirms its status as a Luxury Destination inviting awe with the Be Amazed luxury celebration of happiness featuring “Cartier Magical Night,” a stunning luxury Christmas tree that shines brightly in the heart of Siam, showcasing various shapes from the brand’s iconic designs to abstract forms, adorned with blue gemstones and astrolabes, which are astronomical instruments used to measure the positions of stars and celestial objects, inspired by Louis Cartier, the brand’s founder. Cartier Magical Night symbolizes a journey through time as day meets night.

The journey begins at the first installation at Cascade on the M floor, where visitors ascend piano-key-like stairs through golden arched doors into a land of imagination. They will encounter a large Christmas tree from Cartier, decorated with rings and ornaments inspired by astrolabes, embellished with iconic red boxes from Cartier. Moving to the Jewel zone on the M floor, visitors will find Cartier Magical Night, surrounded by golden curtains, sparkling stars, and a self-playing piano that enhances the enchanting atmosphere of the year-end festival.

Additionally, throughout the festive season, luxury retailers will create Luxury Festive Vibes, enhancing the holiday atmosphere with luxurious window displays and special festive collections from various renowned brands.

Siam Center, the city of trendsetting ideas, celebrates the Festival of Happiness with Be Inspired, transforming the entire center into an art toy destination with The Magical Art (of) Toy Celebration, featuring over 100 characters from various famous brands worldwide. The atmosphere is decorated for a celebration filled with art toys, perfect for sharing moments and capturing fun photos. An ongoing art toy exhibition will take place starting December 4, 2024, at Siam Center.

Moreover, within Siam Center, there are flagship stores that are a paradise for toy and art toy lovers, such as The Gundam Base Thailand, the first flagship store in Southeast Asia on the first floor, Tamashii Spot Bangkok, Banpresto, Gashapon Bandai Official, Buddy Land, and a collection of claw machine toys, JINART, the first flagship store in Thailand, Yumeya, FREAK, SEEK 'N KEEP CLUB, and Super! Daddy Store.

Siam Discovery, a pioneer in creating eco-friendly Christmas trees, has continuously operated under the Be Revolutionary concept for over 20 years. This year, with the “Sustainable Living X’mas Tree 2024,” Siam Discovery collaborates with Kasikorn Bank and PTT Global Chemical Public Company Limited (GC), along with Epson (Thailand) Co., Ltd., to create an eco-friendly Christmas tree made from upcycled fabric from used plastic bottles, designed and printed with colors from Epson through environmentally friendly production processes without harmful chemicals. The vibrant patterns created with UltraChrome DS ink reflect life and beauty, creating a stunning eco-friendly Christmas tree that brings joy to all who see it. Additionally, Kasikorn Bank offers happiness and exclusive privileges for Kasikorn credit card customers across fashion and F&B products.

Meanwhile, Siam Discovery remains a gift destination, inviting shoppers to choose unique, specially curated gifts, such as Eco Gifts from Ecotopia, and Loft, a hot specialty store offering everyday surprises with a collection of special gifts and award-winning designs from various platforms at ODS.

To celebrate the Festival of Happiness for shoppers, Siam Paragon, Siam Center, and Siam Discovery have organized special promotions in the campaign “Bangkok No.1 Shopping Festival 2024: Born to Shop,” featuring discounts of up to 80% on various famous brand products during the year-end shopping season across all three shopping centers, including Paragon Department Store. They have partnered with credit card companies and business partners to offer promotions throughout the campaign, along with cashback offers of up to 30% from participating credit cards. Special for ONESIAM Members, redeeming 1,000 ONESIAM COINS will earn an E-Gift Card worth 1,100 baht. Don’t miss out on the special promotion BLACK WEEKEND from November 29 to December 1, 2024, where shoppers spending over 25,000 baht will receive a Siam Gift Card worth 1,000 baht at Siam Paragon, and those spending over 6,000 baht will receive a Siam Gift Card worth 500 baht at Siam Center or Siam Discovery, along with special privileges for those using Kasikorn credit cards who are ONESIAM MEMBERS and have the ONESIAM SUPERAPP, receiving up to 1,600 ONESIAM COINS.

To continue celebrating the Festival of Happiness as the year comes to a close, Siam Paragon, Siam Center, and Siam Discovery have organized special promotions in the campaign “The Magical Celebration” from December 11, 2024, to January 12, 2025, with discounts of up to 70% when shopping according to the conditions, and redeeming a maximum Siam Gift Card worth 400 baht. At Siam Paragon, shoppers spending over 18,000 baht (special for Kasikorn credit cardholders, only 15,000 baht) will receive a Siam Gift Card worth 400 baht. At Siam Center, those spending over 6,000 baht (special for Kasikorn credit cardholders, only 5,000 baht) will receive a Siam Gift Card worth 200 baht, and at Siam Discovery, those spending over 8,000 baht (special for Kasikorn credit cardholders, only 7,000 baht) will receive a Siam Gift Card worth 300 baht, along with cashback offers of up to 30% from participating credit cards.

Join in the celebration of happiness with Siam Paragon, Siam Center, and Siam Discovery, The World’s Best Destination for Celebration Experiences from today until January 7, 2025.