Primo has adjusted its strategy, recognizing the growth opportunities in real estate decoration, and is promoting 'Wyde Interior' to penetrate the B2B market, offering comprehensive interior design and decoration services for various sectors including office buildings, hotels, retail stores, cafes, and housing projects. The services cater to government agencies, state enterprises, and private sectors, leveraging a professional team with over 10 years of experience to understand trends and lifestyle behaviors, while enhancing the One Stop Service experience.

Mr. Surin Sahachartphokanant, CEO of Primo Service Solution Public Company Limited (PRI), a leading provider of comprehensive real estate-related services in the country, revealed that the company is moving forward to expand its business and deliver services across all sectors according to the 'Elevate Your Living Experience' plan. This includes upstream services (Pre-Living Services), midstream services (Living Services), and downstream services (Living & Earning Services). Particularly in the after-sales service segment for interior design and decoration, the company sees a high demand for condominium and residential decoration, both for personal use and rental purposes. Additionally, there is an increasing demand for interior decoration or renovation services for properties over 10 years old every year.

Therefore, the company has expanded its interior design and decoration services operated by Wyde Interior Co., Ltd., a provider of comprehensive interior design and decoration services, which falls under the Living & Earning Services of the company. This aims to meet the needs of residential services for project developers, end users, and non-residential property project owners across all price levels and segments.

“Interior design and decoration increasingly reflect the uniqueness and identity of brands, especially in commercial projects that prioritize functionality and create shared experiences between customers and brands. The goal is to create an environment that enhances work efficiency, attracts customers, and aligns with business objectives. From this demand, we see growth opportunities in the interior design and decoration market, offering design solutions tailored to customer needs and inspirations by professional designers and architects with over 10 years of experience to integrate various elements and create an attractive atmosphere that reflects the organization's identity,” Mr. Surin stated.

Ms. Laksana Sangmanee, head of the decoration sales division mentioned that the Wyde Interior team consists of experts with experience ready to penetrate every market segment, including renovation and repair, B2B businesses across various agencies, both private and public, as well as B2C markets, aiming for continuous growth.

Particularly, the company plans to expand its B2B business to reach diverse sectors, including private projects, government, state enterprises, as well as real estate projects, hotels, and hospitals that require specialized interior design and decoration that showcase their brand identity. This is especially true for commercial projects that emphasize functionality and create shared experiences between customers and brands, along with leading real estate developers in the region, including retail stores, community malls, and healthcare centers.

To date, the company has provided services for over 4,500 condominium units and more than 450 single-family homes, along with over 125 B2B business partnerships across projects, including those within Origin Property Public Company Limited and other real estate developers. The company employs experts in home and condominium design and construction, as well as after-sales service, capable of offering design solutions based on customer needs and inspirations from professional designers and architects with over 10 years of experience to integrate various elements and create an attractive atmosphere that reflects the unique identity of the organization. Currently, there are hotel design projects in tourist cities like Chiang Mai and Phuket that are in negotiation, expected to close deals by the end of 2024.

In the B2C service segment, the company has created popular ready-made decoration packages, such as TV corners, beds, and wardrobes, with the Wyde Collection offering over 200 items in various styles, including Modern, Muji, and Luxury.

“The experience of our team allows us to accurately identify customer pain points, whether it’s concerns about contractors regarding issues like work not matching plans, delayed project delivery, or slow after-sales service, while customers often lack time for inspections and seek maximum convenience. Therefore, the company addresses these issues by offering comprehensive services, from design and material selection, providing material comparisons for customers to see before starting decoration, and maintaining progress reports for customers throughout the project, along with a dedicated after-sales service team for peace of mind, hassle-free, and uncomplicated,” Ms. Laksana stated.

The renovation services have been expanded due to the increasing trend in the renovation market every year. The company has taken insights from customers who have faced issues such as a lack of specialized consultants, needing to contact multiple contractors, delays in work, misallocated budgets leading to overspending, and unexpected costs. By providing One Stop Service, the company coordinates all aspects from start to finish, including planning, design, project communication, execution, and delivery, with a team of trusted and standard contractors working within clear timelines.

The company aims to be an expert and a facilitator in making all difficult renovation tasks easy and accessible for everyone, viewing this as a great opportunity to penetrate the renovation market. This can be assessed from the overall housing market, including single-family homes and condominiums nationwide that are over 10 years old, totaling more than 23.4 million units valued at over 234 billion baht, increasing by an average of 400,000 units per year.

This aligns with data from the Home Builder Association, reflecting that the market still has demand from customers building their own homes, especially for homes aged 5-10 years that are beginning to experience internal issues requiring repairs, as well as families expanding and needing home extensions, prompting many home builders to see opportunities in expanding their renovation businesses.

Therefore, the company has developed renovation packages for homes and condominiums under the concept 'We are the experts who help manage all the difficult renovation tasks to make them easy,' tailored to specific customer needs, budgets, and timely project delivery.

“Wyde Interior (Wyde interior)” is a company within the Living & Earning Services group of PRI, operating in interior design and decoration services, ready to grow in parallel with the parent company PRI in all aspects by providing comprehensive solutions, including decoration services, design consulting, interior design and contracting services, as well as Turn-Key Service for projects, supported by a team with expertise and experience in the field.

Additionally, there are other subsidiaries within the PRI group that provide services covering everything from upstream to downstream, such as construction management, project management services, cleaning services, and maintenance technicians, helping project clients manage easily and comprehensively in one place.