SB Design Square collaborates with renowned Scandinavian furniture brand Innovation Living™ to unveil a new zone that sparks home decoration ideas tailored to the Compact Living lifestyle, featuring beautiful designs with multifunctionality to maximize every square meter of space.

Mr. Pidech Chawaldit, Executive Director of SB Furniture Group, stated that Innovation Living™ furniture will be showcased in a special zone at SB Design Square, focusing on Scandinavian-style products designed with minimalism in mind, stripping away unnecessary details to create a spacious, modern feel that emphasizes functionality for small living spaces. The design prioritizes sustainable beauty and comfort, creating high-quality, long-lasting furniture that aligns with the Compact Living lifestyle, featuring natural tones to brighten rooms and reflect the warmth and simplicity characteristic of Scandinavian design. A standout product in the Innovation Living zone is the sofa bed, which serves as both a daytime seating area and transforms into a bed at night, enhancing living space efficiency.

“Currently, the living trend among Thais emphasizes comfort and efficient use of space, especially in limited areas due to increasing urban density, such as condominiums or small homes. There is also a growing demand for multifunctional furniture that can adapt to various uses in a single piece for effective space allocation, alongside a preference for environmentally friendly materials and the integration of smart home technologies. This trend is growing, and SB Design Square has adapted its business strategy accordingly. We are confident that these approaches will effectively meet the evolving living trends of Thais now and in the future,” Mr. Pidech added.

Innovation Living™ is a globally recognized Danish furniture company that truly embodies the spirit of Scandinavian design. It is acclaimed for its beautiful designs that seamlessly integrate intelligent functionality to perfectly suit home spaces, particularly with its signature sofa beds. Due to its outstanding work, Innovation Living™ has received numerous design awards and is recognized by top designers worldwide for continuously developing special collections. The furniture from Innovation Living™ is designed in a multifunctional style, focusing on adaptability to save space and enhance comfort, featuring contemporary designs that are beautiful and simple yet modern, suitable for all home styles, and with attention to detail. In addition to aesthetics and functionality, comfort in use is also a key consideration.

Mr. Jesper Fruelund, Head of Sales and Mr. Mads Pahl, International Sales Manager from Innovation Living ™ stated, “Our collaboration with SB Design Square, a leading Thai furniture company that prioritizes quality and innovation, perfectly aligns with Innovation Living's business approach, aiming to set a new standard for practical and modern furniture and services in Thailand. Furthermore, we are committed to integrating Scandinavian design with real-world usability because we believe that outstanding design must harmonize beauty, comfort, and functionality. This is the main reason we focus on creating timeless contemporary pieces that are not only visually appealing but also practical. Our collection is designed for modern urban living, using high-quality materials and versatile solutions that guarantee durability and lasting beauty, with sustainability as our top priority. We emphasize environmentally friendly materials and responsible design and production in our product line. The urban expansion in Thailand and changing consumer behavior towards modern living have increased the demand for furniture that is both practical and stylish. The sofa beds from Innovation Living are designed with these needs in mind, offering flexible solutions for small spaces, whether in a condominium in Bangkok or a home in Chiang Mai. Innovation Living products blend beauty with practicality, perfectly addressing the lifestyle of Thai consumers. We understand the importance of diversity and are confident that our designs will enhance the daily lives of families and individuals across the country.”

“Designing for the Compact Living lifestyle with the concept We Expand Your Living Space from Innovation Living™ is the starting point for this collaboration,” Mr. Pidech stated. “The shared goal of SB Design Square and Innovation Living™ is the commitment to offer furniture that positively transforms daily life through well-designed pieces that seamlessly combine style, comfort, and multifunctionality. We believe that creative living can truly happen through the creation of durable and charming designs. Importantly, Innovation Living™ is also an eco-friendly brand that values a good and sustainable environment.”

The Innovation Living zone at SB Design Square focuses on presenting products and services that emphasize a blend of beauty, comfort, and functionality to effectively meet daily living needs through three main concepts: expanding living space, where Innovation Living™ furniture is designed to allow users to maximize their home space, whether it’s a sofa that converts into a bed or multifunctional furniture; balance between style and function, where every piece of furniture is designed to be beautiful, modern, and practical for everyday use; and sustainability, featuring durable designs with long lifespans that reduce environmental impact, allowing consumers to use products long-term. This zone thus showcases furniture that meets the needs of modern living while being durable and beautiful in the style of Innovation Living™.

Interested individuals can view and inquire about Innovation Living™ further at https://bit.ly/3ZSQLHs