SB Design Square, a leader in Home Design Solutions in Thailand, has announced a strategic partnership with Nirvana Development, a premium housing project developer, to establish a long-term collaboration in developing a new home delivery model under the concept of "Complete Living Experience." This concept integrates project development with comprehensive interior design and furniture solutions from the outset.

This collaboration reflects the strategic adjustments of both organizations amidst a changing market for mid-to-high-end homes, shifting from product-led competition to experience-led competition. Modern consumers seek ready-to-live homes that minimize post-transfer decoration steps, desiring homes that reflect their identity and support real-life living from day one.



The first project to kick off this collaboration is Nirvana Absolute Krungthep Kreetha, a luxury three-story single-family home that emphasizes the dimension of "felt space" through designs that welcome natural light, promote air circulation, and create an atmosphere conducive to tranquility and privacy, all under the framework of Functional Living. In terms of home decoration, SB Design Square plays a role from defining the interior design direction, selecting and arranging furniture, to organizing space and choosing props to create a complete atmosphere in every detail, ensuring that the delivered home is ready in terms of aesthetics, functionality, and living experience from the first day of occupancy.



Mr. Pidetch Chawaldit, Executive Director of SB Furniture Group, stated, "Our long-term strategy is to expand our role from a furniture retail business to a full-fledged Total Living Solutions Partner. Therefore, our collaboration with Nirvana Development is not just about decorating a show home but creating a Strategic Platform that can be extended to other projects in the future, sustainably elevating the living standards in the premium market."



Mr. Sorasak Somwattana, CEO of Nirvana Development Public Company Limited, remarked, "Current project development goes beyond the house itself; it must connect to a comprehensive quality of life. This collaboration elevates interior work to a perfect system, both in terms of asset value and reflecting the true essence of living, clearly building confidence in project standards."



Exclusive Offer!!! Customers purchasing homes in Nirvana Development projects will receive a cash voucher worth 10,000 Baht, which can be used for purchasing products and services at SB Design Square from today until May 31, 2026. This aims to connect the Customer Journey from the day of ownership transfer to actual living smoothly, enhancing the living experience and fostering long-term customer relationships continuously. *Terms and conditions apply as specified by the company.

Strategically, the first collaboration between SB Design Square and Nirvana Development not only differentiates the project but also reflects the direction of the Thai real estate industry moving towards Turnkey Living standards and comprehensive experience delivery. The integration of the strengths of project developers and home design solution experts marks another significant step in elevating luxury homes to a "Complete Living Experience" that fully meets real-life living needs sustainably.