iCreator x Supalai has announced the launch of the “iCreator Conference 2024 Presented by SUPALAI,” the largest seminar gathering content creators in Thailand. This year, iconic figures from the creator industry, influencers, brands, and agencies, recognized as the best in their respective fields, will come together to share experiences and inspire others on their journey to becoming iconic.

This year's event is themed “THE ICONIC,” reflecting the power of iconic creators through three main pillars: “Identity,” showcasing unique characteristics; “Community,” representing a strong and memorable network; and “Longstanding,” emphasizing stability across all industries. Being a creator involves not only creative power but also the ability to be memorable and build a solid foundation, regardless of how trends in the industry change.

This marks the third consecutive year that the iCreator Conference has partnered with Supalai Public Company Limited to create a space for learning and to promote Thai creators across all fields to continue progressing without limits.

During the press conference, Mr. Em - Kachorn Jiaranai Panit, Executive Editor of RAiNMaker and organizer of the iCreator Conference, discussed the topic “BEHIND THE ICONIC: Decoding the Journey to Becoming a Creator.” This will provide an overview of the content creator industry, interesting statistics, and essential skills for creators today, offering pathways to success while sharing the obstacles creators face and the core elements behind becoming iconic.

Additionally, the event will introduce the iCreator Report, another important project that will reveal the overall landscape of the Thai creator industry, serving as a valuable resource for creators across all sectors. The details of this project will be unveiled for the first time at this event, with the official report set to launch in early 2025.

Mr. Tae - Traitecha Tangmattatham, Managing Director of Supalai Public Company Limited, expressed that Supalai is pleased to support the iCreator Conference for the third consecutive year. Supalai has always seen this event as an excellent platform for exchanging knowledge and experiences among Thai creators, which has grown into a larger and stronger community each year. This year, we expect to see both established creators and newcomers who are just starting to explore the industry come together to create and share inspiration for developing their identities and work to discover their own iconic status.

Supalai's involvement in this event is not only to support the new generation and elevate the Thai creator industry but also to host a Talk Session where we will share experiences as a brand. We have previously collaborated with creators from both the real estate sector and various other campaigns, allowing us to develop effective content creation workflows between creators and brands. This year, we have special guests Mr. Weng and Mr. Tid from the channel Thepleela, who will discuss how to build an identity to become an iconic creator in Thailand, along with sharing tips on creating content that resonates with brands from Supalai's perspective. We hope these experiences will be immensely beneficial for everyone attending the event.

Another significant highlight of this press conference is the Talk Session featuring Mr. Phukhao - Pitchaprasuphan Wongamphai from Poocao Channel, one of the most iconic creators and a speaker at this event, alongside Mr. Em and Mr. Tae, discussing “Building an Identity and the Key to Becoming ‘ICONIC’ in the Industry.”

Mr. Em stated that the current landscape for creators presents many opportunities, but there is also a tremendous increase in competition. The most crucial aspect in this era is to establish a clear identity, build a community, and maintain longevity in the industry.

Mr. Phukhao added that everything can be content today, especially in a saturated content market, one must find something unique to remain relevant in the industry for a long time. This includes opportunities for LGBTQIA+ content and supporting diverse sexual orientations, which are trending positively.

In conclusion, Mr. Tae discussed the trend of Affiliate Marketing, which is currently attracting interest from brands across various sectors, including real estate. Supalai sees the potential in collaborating with influencers and KOLs to enhance marketing effectiveness, increase sales opportunities, and reach new customer segments that we have not previously accessed. This led to the launch of the SUPALAI AFFILIATE campaign, allowing all creators to participate in promoting Supalai's housing and condominium projects, aligning with current consumer behavior where purchasing decisions are increasingly influenced by recommendations from peers or those with real experiences rather than solely relying on brand information or advertisements.

The iCreator Conference 2024 will bring together global platforms, top creators, and influencers from Thailand to share their iconic experiences. This year, the event will feature three main stages, over 60 speakers, 29 sessions, and 9 workshops, providing attendees with knowledge, ideas, and inspiration to further develop their iconic identities. The lineup of speakers includes:

  • Mr. Arm - Thanakorn Patinyasakdikul (Mr. Arm)
  • Mr. Na Naek - Ketsap Sawatdilok Palakawong Na Ayutthaya (Nanake555)
  • Dr. Wit Sitthivekin (Host of 8 Minutes History and Morning Wealth)
  • Mr. Weng - Phusnath Karunwongwat (Thepleela)
  • Mr. Tid - Phuthiraphat Ongsri (Thepleela)
  • Mr. Mat - Sitthichok Intasuth (Leeklak)
  • Ms. Mod - Nisarath Intasuth (Leeklak)
  • Mr. Phukhao - Pitchaprasuphan Wongamphai (Poocao Channel)
  • Mr. Jeep - Pongsathorn Thamwattana (Thailand Toy Expo)
  • Mr. Andy - Worakarn Chongthanpipat (KREME)
  • Mr. Nom - Thanom Hetem (TaxBugnoms)
  • Mr. Dart - Thanatorn Sirirak (Yes iam Dart)
  • Ms. Fender - Nattani Cha Leungsorakoon (FenderFoto, Photography in Rayong-Bangkok)
  • Ms. Chrissy - Sikarin Langkulsen (GroundControl)
  • Mr. Peit - Pongpiti Pasukyeud (AD ADDICT)
  • Mr. Tae - Traitecha Tangmattatham (Supalai)
  • Mr. Kachorn - Jiaranai Panit (Rainmaker)
  • Ms. Mak - Sunat Thanasarakorn (themacci)
  • Ms. Ling - Ari Ariyajitsathian (Thailand Music Countdown)
  • Mr. Pai - Phak Wanasiri (VML)
  • Mr. Peet - Tasan Bunyanet (BBDO Bangkok)

The iCreator Conference 2024 will take place on November 26, 2024, at the BITEC Exhibition and Convention Center (BHIRAJ HALL 1-3 & AMBER HALL 1-3). The event will also feature activity booths, especially the SUPALAI Creator Clinic, allowing attendees to meet and interact with their favorite creators in an exclusive setting, along with 9 workshops designed to inspire and provide knowledge to take home.

Those interested can purchase tickets to attend the event at: https://www.eventpop.me/e/45337-icreator-conference-2024?aff=Media-Press-Con

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