Britania Public Company Limited (BRI), a leader in real estate development committed to creating sustainable housing for a better society, has announced to the Stock Exchange of Thailand (SET) that during the 8th Board of Directors meeting of 2023 on August 13, 2023, Dr. Suphalak Janpitak has been appointed as the Chief Executive Officer, succeeding Mr. Theeradej Kerdsamang, who has resigned from the position, effective from August 13, 2023.

Dr. Suphalak Janpitak holds a bachelor's degree in architecture from Chulalongkorn University, a master's degree in business administration from Thammasat University, and a Ph.D. in strategic management from Sripatum University. He has extensive experience in the real estate sector, having led Britania to achieve sales exceeding 28.887 billion baht during his tenure as CEO. He also successfully led the company to be listed on the stock exchange in 2021 and guided Britania to record an All-Time High performance with total revenue of over 6.296 billion baht and a net profit of 1.471 billion baht in 2022.

In his primary operational role, he remains committed to establishing the brand as the top-of-mind housing development brand for consumers, while delivering a new experience in creativity, care, and service enhancement for consumers through the innovative housing concept Innovation for CRAFT Living, aimed at improving quality of life.

In this return, Dr. Suphalak is determined to enhance Britania's potential through operations under a 3 Dimensions strategy, focusing on increasing revenue by expanding into high-potential locations with diverse project price ranges, collaborating with all relevant employees, not just the sales team, to create opportunities for selling existing projects, and managing costs for maximum efficiency.

Moreover, Britania continues to enhance its competitive business capabilities, creating marketing and sales opportunities, reaching new customer segments, and providing experiences in housing for existing residents, while ensuring that it can overcome challenges posed by the current economic situation and grow sustainably together.

Britania Public Company Limited (BRI) develops housing under the concept CRAFT a life you love, promoting the best way to live life as you love. It develops single-family homes, new series homes, and townhomes to cover all consumer segments under five brands and segments, including 1. Belgravia (luxury single-family homes priced at 20-50 million baht), 2. Grand Britania (high-end single-family and twin homes priced at 8-20 million baht), 3. Britania (mid-end single-family, twin homes, and townhomes priced at 4-8 million baht), 4. Brighton (entry-level twin homes and townhomes priced at 2.5-4 million baht), and 5. Branded Residences Villa (luxury vacation homes priced at 19-60 million baht). As of the end of Q2 2023, a total of 45 projects have been developed, with a cumulative project value of 57.372 billion baht.