Sansiri Academy, under Sansiri Public Company Limited, has been awarded the GRASSROOTS OF THE YEAR 2023/24 for fostering a love for football among youth, reinforcing its commitment to social development alongside business operations. This recognition was presented at the FA Thailand Awards 2023/24, organized by the Football Association of Thailand under the Royal Patronage. Mr. Samatcha Phromsiri (left), Chief of Staff, accepted the award from Mr. Jakrapol Tangsoothitham (right), Assistant Minister of the Ministry of Tourism and Sports. This achievement reflects Sansiri's dedication to enhancing the quality of life and providing sustainable opportunities for children and youth through the Sansiri Academy program (the award was presented at the Muang Thai Life Assurance Auditorium recently).

As Sansiri Academy enters its 18th year, one of Sansiri's policies emphasizes social responsibility alongside business operations. This initiative promotes the quality of life for Thai youth, ensuring equal rights in various aspects through programs that utilize football as a tool for children to learn coexistence, mutual respect, and adherence to rules. It teaches equality in society and provides opportunities for proper football skill training at no cost. To date, over 18,000 youths have been nurtured, with many aspiring to become national athletes and professional footballers, achieving global recognition, such as J-Chanathip Songkrasin. The academy boasts three training fields located in Bangkok, Nonthaburi, and Phuket. Sansiri Academy is ready to ignite inspiration in football and serve as a bridge to the vast opportunities of becoming a new generation of youth footballers, paving the way to future professional athletes.