“Crocodile,” a leading brand in construction innovation that has been growing alongside Thai society for over 32 years, is set to showcase its Crocodile paint products and innovations at the “Home and Garden Fair Midyear 2024”, held under the concept “Crazy Little Thing Called Home - Bringing Passion into Your Home” from August 2-11, 2024 at the BITEC Bangna Exhibition and Convention Center. At the SEE JORAKAY booth (numbers K16-17, K38-39), visitors will find a full range of Crocodile paint products presented in beautifully luxurious themed rooms, showcasing color selection methods and decorative techniques that inspire limitless home decoration ideas and self-expression. Additionally, Crocodile Paint (SEE JORAKAY) will also decorate other areas of the event, allowing attendees to closely experience world-class paint innovations that meet safety standards and sustainable production processes, as well as stunning decorative techniques on various surfaces under the “Crocodile Paint” brand.

Mr. Vorapoj Tangmanaswong, Assistant Managing Director of Marketing at Crocodile Corporation Co., Ltd., stated, “The ‘Crocodile’ brand has been widely recognized among consumers and the construction industry for 32 years as a leading brand of high-quality cement adhesives and grouts, consistently holding the number one market share. This year, we aim to promote the Crocodile Paint (SEE JORAKAY) line to be more widely recognized as a safe natural paint product that perfectly meets quality, durability, beauty, health safety, and environmental friendliness. The presentation of our products at the Home and Garden Fair is a great opportunity to showcase our new paint innovations directly to our target audience, especially home enthusiasts, through the beautiful ‘SEE Jorakay’ booth, which features four distinct themed areas for visitors to experience, inspiring them to create beautiful and limitless home atmospheres in line with this year’s concept of Crazy Little Thing Called Home.”

Experience the Innovation of Colors and Stunning Decoration Ideas at the SEE JORAKAY Booth

Upon entering the “SEE Jorakay” booth, visitors will not only learn about the latest paint innovations but also experience beautifully decorated home areas, which include four main zones:

  1. COLOR STUCCO Zone: A special hybrid cement paint product in the Texture Color group, known for creating natural patterns and 3D textures with customizable depth, resistant to salty air and high sunlight, with a lifespan of up to 15 years.
  2. STUKI PREMIUM Zone: Another decorative paint in the Art Color group that mimics the beauty of marble, adding luxurious aesthetics to homes without using real stone, thus saving costs and construction time while still providing a luxurious feel and increasing the value of your home.
  3. COLOR CEMENT Zone: An Art Color paint for concrete/brick walls, made from natural cement, featuring zero VOCs for health safety, and its high opacity means no primer is needed, reducing the need for multiple coats and effectively covering concrete surface imperfections, saving both time and labor costs.
  4. NATURAL COLOR Zone: Showcasing a range of environmentally friendly natural paint products, divided into two groups: 1. Biosphere Premium and Ecosphere Premium, which are bestsellers made from natural limestone from Spain, and 2. GrafClean Premium and EasyClean Premium, safe emulsion paints that are user-friendly and environmentally friendly.

The display of each type of Crocodile paint is designed with beautiful color themes to inspire visitors to use them as decoration ideas for their homes, with expert teams available for close consultation. To ensure that attendees can fully experience the innovations and ideas of using “Crocodile Paint,” the brand will also decorate six other areas, including the main stage, photo backdrop, farmer market decoration, seating area, café, bookshop, and especially the highlight area, the entrance archway, using Color Cement, Color Stucco, and GrafClean Premium paints that do not emit unpleasant odors, enhancing the fair's atmosphere.

SEE JORAKAY Expands Market Presence for the paint product line in 2024 to position “Crocodile Paint” as a leader in decorative, safe, and natural paints, offering comprehensive services and raising awareness about distribution channels through Crocodile paint shops across Thailand and all E-Commerce platforms, as well as leading construction material stores. Currently, Crocodile Paint has over 13 shops in major stores, providing a one-stop solution for products and services, with a consulting team ready to offer advice and professional painting services, especially for online orders, which Crocodile is actively pursuing (contact via LINE: @seejorakay, Contact Center: 02-720-1112, and website www.seejorakay.com).

“In 2024, Crocodile aims for total sales of approximately 4.1 billion baht, an increase of about 10% from the previous year, with one of the highlight product groups we want to focus on being the Crocodile Paint (SEE JORAKAY) line. We believe that participating in the Home and Garden Fair will help expand awareness of our premium paint innovations among consumers and stimulate sales growth to meet our set targets,” Mr. Vorapoj Tangmanaswong concluded.

For more information about products and to stay updated on the latest activities of the Crocodile brand, visit our Facebook page: Crocodile – JORAKAY or our website https://www.jorakay.co.th/.