SB Design Square brings new joy to 'Disney' fans and Art Toy collectors in Thailand with the creation of the 'Disney Home' concept booth, featuring special promotions at the Disney Toy Expo Thailand 2024. Disney has gathered a collection of toys and collectibles for everyone to reminisce about their childhood passion with variouscharacters, inspiring home decoration ideas, including a zone for collecting Art Toys and various decor items, allowing everyone to experience Disney Home furniture and decor in an atmosphere reminiscent of a Disney resort, which has received strong responses throughout the year.

Mr. Pidetch Chawaldit, Executive Director of SB Furniture Group, revealed that the collaboration between SB Design Square and The Walt Disney Thailand perfectly fulfills the happiness of home decoration enthusiasts who are Disney fans. The design work maintains the unique charm of Disney characters, significantly increasing the popularity of 'Disney Home' since the beginning of this year. Consumers are experiencing a new way to decorate their homes, bringing imagination to life in a world where everyone can coexist with classic cuteness every day. This rapid word-of-mouth response has led us to collaborate with Disney to create the 'Disney Home' concept store in nine SB Design Square branches across Bangkok, the surrounding areas, and Phuket, as well as participating in popular events throughout the year.

“The ongoing marketing activities throughout the year have resulted in rapid sales growth for Disney Home, thanks to the strengths of both brands that blend seamlessly. SB Design Square is a Home Design Solutions provider, while Disney combines creative concepts from all characters with a diverse collection that meets the needs of every customer group. This allows customers to decorate their entire homes with furniture, walls, and various decor items to create a warm Disney Home. Recently, we partnered with Disney to showcase at the Disney Toy Expo Thailand 2024, the first of its kind in Thailand, gathering popular toys and collectibles to delight Disney fans. This time, we present room decoration ideas in the Disney Home style that will inspire perfect design for favorite corners, with beautiful products that spark creativity in decorating every room of the house,” Mr. Pidetch stated.

The main target audience for Disney Home includes true Disney merchandise collectors, both children and families who love the stories and characters that are friendly to everyone, incorporating good ideas and charming characters that create a warm atmosphere within the home. This allows the company to expand its customer base to various new groups, such as fashion enthusiasts, interior designers, architects, illustrators, and die-hard Disney fans. It also helps enhance the brand's image to be more accessible and modern. Importantly, this strategy adds value and worth to the products in this special collection, making them coveted collectibles desired by Disney lovers worldwide.

Disney Home can also spark ideas and inspire home decoration that meets the needs of Disney cartoon enthusiasts, allowing customers to experience Disney Home products in a stylishly decorated atmosphere of homes and Disney resorts, divided by the concept of each room within the house, such as the living room, bedroom, and children's room. Additionally, there is a collection of furniture and decor items from the Classic Collection that beautifully decorates homes timelessly, including decorative picture frames, mugs, pillow covers, or small plates at affordable prices, up to larger furniture pieces.

“The Disney Home booth at the Disney Toy Expo Thailand 2024 features a display of sample rooms showcasing products from the special collection, including the living room, display cabinets, the latest Disney Collection, as well as zones showcasing products like Donald Duck, Disney Princess, and many more. This is a great opportunity to partner with The Walt Disney Thailand in securing the rights to create furniture that will become Limited Editions for die-hard Disney fans in Thailand, offering a complete new experience with the Limited Collection of Home Decoration with Disney Collections,” Mr. Pidetch concluded.

Enjoy shopping for products and special promotions for die-hard Disney fans, including a new collection with buy 1 get 1 free and a 50% discount. Additionally, you can win authentic Disney Home souvenirs and many other special promotions at the Disney Toy Expo Thailand 2024 from August 15-18 at Beacon-3, 1st floor, CentralWorld. Experience the charm of Disney Home at www.sbdesignsquare.com/disney https://www.facebook.com/disneyhomethailand/ Line: @disneyhome and TikTok: disneyhomethailand