Landy Home is entering the northern market, establishing a presence in Chiang Mai, a rapidly growing economic area. The company highlights its innovative healthy homes equipped with PM2.5 dust protection systems, targeting customers looking to build large homes while addressing air pollution concerns, those with limited time to oversee construction, and those seeking professional management throughout the process. Landy Home is investing over 50 million baht to open this branch and build brand recognition in the area. The sales target is set at 100 million baht for 2024. Special offer! Interested customers who book a home in July will receive free consultations with experts and discounts of up to 33%.

Ms. Parrat Maneeratnaporn, Sales Director of Landy Home Thailand Co., Ltd. stated that the opening of the Landy Home branch in Chiang Mai is part of the business expansion plan to meet customer needs across all regions of Thailand, maintaining the same standards as in Bangkok. Market research in the northern region indicates a high demand for home construction in Chiang Mai, prompting the decision to open this branch as the ninth location and the first in the north. Chiang Mai is a city with significant growth and economic potential, making it an opportunity to expand the market to meet diverse customer needs, particularly for those with budgets for homes ranging from 8 to 20 million baht. The Chiang Mai branch will serve customers looking to build homes both in Chiang Mai and nearby provinces such as Chiang Rai, Lampang, Phrae, and Lamphun.

For the first half of 2024, Landy Home reported total sales of 1.2 billion baht, with sales distribution among three well-known brands as follows:

  • Landy Grand: Luxury large homes (priced at 20 million baht and above) account for 22% of sales.
  • Landy Home: Medium-sized homes (priced between 8-20 million baht) account for 53% of sales.
  • Trendy Home: Small homes (priced below 8 million baht) account for 25% of sales.

The results from the first half of the year reaffirm the success of the Landy Home construction center in meeting the needs of all customer segments while building confidence in construction standards and excellent service. This not only reflects customer trust but also confirms Landy Home's commitment to being a leading comprehensive home construction business with technology for healthy living.

“Landy Home is ready to move forward into the second half of the year with plans for business expansion and the development of new innovations to elevate living standards for customers nationwide. Despite facing challenges with rising construction costs, we have devised a cost management strategy in construction by incorporating technology to enhance construction efficiency and have established a Precast Solution Center under the name NOVA Modular, which produces precast structural components. Currently, there are two factories located in Rama 2 and in Wihan Daeng, Saraburi Province, to meet the demands of customers building homes across all three brands. Additionally, we are investing further in AI technology to assist in analyzing and developing home designs that cater to every lifestyle,” Ms. Parrat stated.

 

In the second half of the year, the company sees positive factors for the home construction business from government policies aimed at stimulating the real estate sector, such as personal income tax reductions for those looking to build homes, which will help invigorate market demand. The company has therefore set operational strategies for the second half of 2024 to meet market demands across its three main brands as follows:

  • Trendy Home: Homes priced below 8 million baht.

Homes for starting a family with the concept "Trendy Home – Live in Trend" offer exceptional value beyond purchasing a subdivision home, allowing customers to design their homes as desired. There are many beautiful, modern In Trend home designs to choose from, catering to new-age families, focusing on the small home market priced below 8 million baht, using high-quality materials and modern innovations, reinforcing the brand's stance of "building beautiful homes with high quality and long-term value."

  • Landy Home: Homes priced between 8-20 million baht.

As the leading home construction company in Thailand, Landy Home aims to meet the continuously changing demands of consumers with the concept "Always Ahead, leading in every aspect," offering the latest functional designs for modern homes called "Pet Friendly," focusing on designing homes that are friendly to pets as family members and incorporating air circulation systems to provide fresh air, reducing odors and allowing pets to breathe more easily.

  • Landy Grand: Homes priced at 20 million baht and above.

Landy Grand is committed to reinforcing its position as a leader in building luxurious, large homes at a reasonable price by collaborating with leading partners to provide comprehensive services, making luxury home construction easy. Innovative designs for living that cater to the Luxury Segment reflect the unique identity and personality of customers, along with a One Stop Service that completes everything in one place.

Ms. Patra Maneeratnaporn, Marketing and Product Design Director, stated that the strategy for penetrating the home construction market in Chiang Mai will initially focus on building Brand Awareness for Landy Home to be recognized and remembered by target customers through both Offline and Online media, as well as promoting through local Influencers to help raise awareness of Landy Home as the number one home construction center from Bangkok, backed by a registered capital of 200 million baht and guaranteed by over 8,000 completed constructions.

Additionally, Landy Home has introduced a new innovation for home construction for customers in Chiang Mai, which is the healthy home innovation, a distinctive feature that sets it apart from competitors or local contractors. Every home built by Landy Home will utilize the CAP+ (Cap Plus) air purification system technology, protecting family members from PM2.5 dust and bacteria by creating a positive pressure environment in the home, akin to a sterile room in a hospital. This helps keep homes clean, reduces allergy symptoms, coughing, sneezing, and asthma, while providing fresh air for better sleep and reducing dampness issues, contributing to the overall health of family members. This has been well received by health-conscious families, particularly among medical professionals.

The primary target customer groups in Chiang Mai will be divided into three segments:

  • Customers residing in Chiang Mai who lack time to oversee construction, wish to build large homes, and are looking for a large construction company that can manage all aspects of the process, control budgets, and provide innovations to help reduce
    PM2.5 dust issues.
  • Customers working in Bangkok who want to build vacation homes or homes for their parents or for their own use after retirement.
  • Customers with businesses abroad or spouses of foreigners who play a significant role in stimulating the local economy and lack time to oversee construction, thus requiring experts to manage the entire process, including a long-term structural guarantee.

 

“From the survey of customer insights in Chiang Mai, there is a demand for modern-style homes with 2-3 stories, with a medium to high budget, seeking to build homes with large usable spaces and wanting a comprehensive home construction company with construction standards, eliminating the need to spend time overseeing the work and reducing minor issues on-site. Landy Home focuses on developing home designs and functional usage, as well as enhancing structural standards and living innovations to suit the lifestyle of Chiang Mai residents specifically. It is expected that the healthy home innovation will be well received by people in Chiang Mai and nearby areas, with a sales target of no less than 100 million baht this year,” Ms. Patra stated.

Customers in Chiang Mai will receive comprehensive home construction services with the same standards as the branches in Bangkok. Each zone within the branch will include:

  1. Model Showcase featuring various home models, including Best Seller & New Design models from the Landy Home and Trendy Home brands, allowing you to view over 20 home models in 360 degrees, with an additional selection of over 300 models.
  2. CAP Plus Air Purification Innovation Zone offering a fresh air supply system that can be added to any home and a Full System installed with homes built by Landy Home.
  3. Material Gallery showcasing premium materials for customers to experience the actual quality before making selections.
  4. Private Consultation Room for private consultations with architects and home construction experts.

 

Special offer! On the occasion of the opening of the Landy Home branch in Chiang Mai, all customers will receive free consultations with architects and home construction experts. Additionally, those who book home construction within July 2024 will receive discounts of up to 33% along with many special offers. For more information, please visit www.landyhome.co.th or www.facebook.com/landyhomeonline or Line@: @landyhome or call 02-938-3456.