Sansiri establishes a new benchmark in the Thai real estate industry, reaffirming its position as the leading developer of luxury and super luxury properties. Led by Mr. Uthai Uthaisangsuak (third from the left), CEO of Sansiri Public Company Limited, in collaboration with top construction material and equipment partners, and leading contractors, they have launched the “Sansiri Luxury Collection Lab Room”, aimed at elevating quality and focusing on developing the best flagship super luxury projects in the country, creating masterpieces under the Sansiri Luxury Collection portfolio, with an official launch coming soon.

Sansiri has successfully developed flagship super luxury and luxury projects within the Sansiri Luxury Collection, gaining a reputation as the Talk of the Town, breaking historical records in real estate and continuing to be discussed to this day. This success is driven by a strategy focused on design leadership and service quality, including projects like 98 WIRELESS, a flagship super luxury condominium recognized as one of the best in Southeast Asia, and THE MONUMENT THONG LO, a remarkable Rare Item in Thonglor, which has seen resale prices soar to nearly 1 million baht per square meter for the first time in the area, with resale prices tripling within three years. Additionally, KHUN by YOO 1st Design Branded Residence, the first luxury condominium in Thailand located in the heart of Thonglor, has achieved 100% sold-out status.

Recently, BuGaan Rama 9-Meng Jai, an exclusive residence for only 8 families, valued at over 800 million baht, was sold out within just one day of its viewing.

This reflects the confidence and recognition from High Net Worth Individuals (HNWI) both in Thailand and abroad, showcasing the strength of being the number one choice for high-end customers. The strategy of design and quality leadership has been maintained for over 40 years, addressing lifestyle needs and living preferences through real customer experiences from day one, fostering pride, and providing superior after-sales service that adds timeless value.

This year, Sansiri is committed to becoming a global brand in real estate, creating exceptional experiences and distinct living tastes, continuously reinforcing its position as the number one leader in Thai luxury and super luxury real estate as a Taste-Maker Brand aimed at delivering World Class Design. This includes seeking and providing the best residences under international quality standards, following the philosophy of Sansiri Luxury Collection, which emphasizes Refined Taste, superior design filled with taste and lifestyle that stands out uniquely, Uncompromising Quality, meticulous selection of quality materials, furniture, and decorations, as well as art from around the world, and Unparalleled Living Experience, an exceptional living experience through expertise and over 40 years of experience to meticulously develop landmark projects in the Sansiri Luxury Collection portfolio.