• Residence business continues to grow, generating the 2nd highest revenue for Central Pattana, completing the Ecosystem with a total of 43 projects this year across 20 provinces.
  • In 2024, 10 new projects will launch, both horizontal and vertical, with a total project value of 13.43 billion Baht, delivering quality housing in all forms.
  • New brand “Nirada” introduces Luxury Class single houses, launched at Rama 2 and Uthayan-Aksorn, with a new location at Nirada Ekachai-Ring Road.
  • Brand ESCENT highlights premier condos in prime locations near Central shopping centers nationwide, with recent launches in “Nakhon Sawan and Nakhon Pathom” selling out 100% since the beginning of the year.
  • From June 27-30, 2024, a grand event titled IMAGINING BETTER LIVING will showcase over 20 projects including houses, condos, and townhomes at CentralWorld, featuring the new condo project ‘ESCENT Bangna’ near the Central Bangna mixed-use project, with discounts up to 10 million Baht* and special interest rates* (for more information, please inquire at the event).

Central Pattana Public Company Limited, the leading real estate company in Thailand for sustainability under the vision of Imagining better futures for all, develops businesses including Central shopping centers, residential properties, office buildings, and hotels nationwide. Central Pattana Residence continues to show strong growth, generating high revenue and profits, ranking 2nd in Central Pattana's business. In 2023, it achieved a total revenue of 5.9 billion Baht and is set to launch 10 new projects with a total value of 13.43 billion Baht, led by the new brand “Nirada,” a Luxury Class single house that has received excellent feedback, and the third location “Nirada Ekachai-Ring Road.” The strength of the brand “ESCENT” is reinforced with condos located near or adjacent to Central shopping centers in prime locations nationwide, with the latest project “ESCENT Bangna” located just 500 meters from the Central Bangna mixed-use project, with special booking rounds at the grand event IMAGINING BETTER LIVING showcasing over 20 projects including houses, condos, and townhomes at CentralWorld from June 27-30, 2024!

Mr. Walya Jirathiwat, CEO of Central Pattana Public Company Limited, stated, “Over the past 8 years, the Residence business has generated the 2nd highest revenue for the company and has consistently achieved the highest profit growth. This has allowed our Ecosystem to be complete, addressing all aspects of life with Shop-Eat-Work-Play-Stay and ‘Live’ to provide an experience beyond just living, offering privileges from interconnected components that form a community of 'Central Citizens' with improved quality of life, convenience, and safety. This makes Central homes and condos a trusted Preferred Brand in every area and location nationwide. This year, we will have a total of 43 residential projects, both horizontal and vertical, covering 20 provinces.”

Mr. Kree Detchai, President of Residential Business at Central Pattana Public Company Limited, said, “Today, Central homes and condos have over 6,700 families as Central Citizens, providing quality living in a sustainable Ecosystem for Life. We are ready to strengthen our position with a target of 7 billion Baht in total revenue for 2024, growing approximately 20% from the previous year, with 10 new projects launched this year, totaling 13.43 billion Baht, including:

  • 3 horizontal projects featuring the new brand “Nirada,” Luxury Class single houses, enhancing our business portfolio, launched at Rama 2 and Uthayan-Aksorn, with a new location at Nirada Ekachai-Ring Road in a prime area connecting all conveniences, with luxurious design and fully functional features. Other brands include Nirati in Siwalee Bangna and Nirati in Nakhon Pathom.
  • 7 new vertical projects under the ESCENT brand, our flagship brand, have been launched in Nakhon Sawan and Nakhon Pathom, achieving high success with booking rates of 80-90% within 4 days of launch, and both locations are now sold out. ESCENT Bangna caters to the new generation and First Jobbers with a unique Urban Integration concept in a high-growth area, close to the mixed-use project “Central Bangna,” starting at 1.89 million Baht, featuring a Co-Activity Space and well-planned usable areas. Additionally, we are launching more condos in various locations including Nakhon Si Thammarat and Phuket, as well as expanding to Hat Yai and Ubon Ratchathani.”

Central Pattana Residence develops residential projects across various levels, from Super Luxury Class to Affordable Class. The success of the business stems from a commitment to providing a Better Living experience in three main areas:

  1. Better Home: Homes in prime locations that come with Quality of Life, considering residents in every dimension, setting standards for living with good Home Automation systems, including Better Safety, Better Design, Better Function & Feature. Our projects offer specifications that exceed established standards, focusing on real living, thus installing these systems in every project.
  2. Better Privilege & Convenience: Living close to or near Central shopping centers provides convenience in life, and we also offer additional benefits for Central Citizens, including parking privileges, The 1 points accumulation, and special discounts from affiliated brands.
  3. Better Experience & Services: Living in a quality community that is convenient and comprehensive, including after-sales services and activities that create unique and superior experiences.

Join us for “a new happiness closer than ever” at the IMAGINING BETTER LIVING event, the grand event of the year at Central Pattana, showcasing over 20 ready-to-move-in projects from across Thailand, with the best offers and promotions of the year, guaranteeing value you won't want to miss. Specially featuring the latest project launch “ESCENT Bangna,” a fully furnished new condominium that meets the lifestyle needs of the new generation, with the best offers including discounts up to 10 million Baht* Upgrade The 1 Exclusive* (1 right per booking only* and transfer of ownership by August 2024) and The1 points equal to the project purchase value* (25 Baht earns 1 point, applicable only for ready-to-move-in projects and ownership transfer by July 2024) and special interest rates* exclusive to this event from June 27-30 at CentralWorld, on the 1st floor of Central Court. Follow Central Pattana Residence updates here: https://residence.centralpattana.co.th/th/cpn-residence