Master Plan 101 celebrates its 25th anniversary by showcasing its mission as the number one leader in the luxury home construction market, unveiling a magnificent new home design 'The Empire One' worth over 1 billion baht. The highlight is the entrance hall, which stands 21 meters high in an open space equivalent to a five-story building, complete with a luxury air-conditioned garage that can accommodate 25 supercars, creating a super luxury living experience. This is the only home of its kind in the world, targeting the ultra-high-net-worth individuals (UHNWIs) segment. The company has laid out a plan with four strategies: 'Unique Products - Comprehensive Service Standards - Quality Team - Creating Landmarks Nationwide.' They are preparing for a major event 'Exclusive Time 2024' featuring popular luxury home designs priced from 30 million baht and above, along with special offers for those planning to build a home. The event will take place from July 8 to 19, 2024, at the Master Plan 101 showroom on Ladprao Road.

Mr. Anantakorn Amornwatee, Managing Director of Master Plan 101 Co., Ltd., a leader in luxury home construction, revealed that the overall market for luxury home construction in Thailand, priced from 20 million baht and above, has been continuously growing at an average rate of 30% per year. This is reflected in the company's sales figures, achieving 700 million baht in 2022, 1 billion baht in 2023, and aiming for 1.2 billion baht this year, representing a growth rate of 20%. This growth is attributed to the expansion of the customer base across regions nationwide, moving beyond the focus on serving customers primarily in Bangkok and its vicinity. The overall sales figures for the first half of the year are comparable to the same period in 2023, and it is expected that sales growth will exceed the set target due to a significant number of signed contracts.

25 Years of Success Leading to the Number One Luxury Home Construction Company

The factors contributing to the success over the past 25 years have enabled Master Plan 101 to become a leader in the luxury home construction market today. The key lies in the continuous development of new innovations to lead market trends by offering new home designs in various styles, such as Neo-Classical, Classic, Contemporary, and Modern, showcasing diverse designs. The company has also pioneered the development of homes priced at 500 million baht and above, achieving significant sales success and gaining high recognition from customers. Additionally, there are custom-made home designs tailored to customer preferences.

Furthermore, over the past 25 years, the company has delivered the highest number of guaranteed projects, with experience in constructing over 300 luxury homes. Currently, there are 44 homes being constructed simultaneously across the country, including more than 10 homes priced over 100 million baht. The company also boasts the largest constructed home area of up to 5,000 square meters and has the highest total value of completed luxury homes. Importantly, it has created landmark projects spread across almost every province in the country.

'The company places great importance on the goal of distributing luxury home construction projects as landmarks across all regions of the country,' Mr. Anantakorn stated.

Unveiling 4 Strategies as Market Leaders for Over Two Decades

The growth plan for Master Plan 101 focuses on four main strategies: 1. Continuous development of new products to meet diverse needs; 2. Complete service for home construction (Complete Service) that includes design, construction, decoration, and landscaping for convenience, value, and quicker occupancy, provided under the brands Master Plan 101, MTPd, Perfetto, and Landnaissance; 3. Construction standards certified by ISO9001:2015; and 4. Development of team quality, which is a crucial factor in driving organizational growth. The company has invested significantly in personnel development to create a high-quality working system for luxury homes, aiming for shared goals and success.

'The trend in customer behavior in the luxury home construction market has changed significantly from 10 years ago. It is evident that the customer base is getting younger and achieving success faster, leading to diverse demands. Therefore, the company emphasizes the importance of developing new home designs to meet the increasing demand, particularly in the price range starting from 30 million baht and above,' Mr. Anantakorn stated.

Luxury Home Design Worth Over 1 Billion Baht - A Unique Exclusive in the World

Mr. Anantakorn stated that to reinforce its leadership in the luxury home construction market and as a trendsetter, the company has designed a new home 'The Empire One' valued at over 1 billion baht, developed as a unique licensed property. The standout feature of 'The Empire One' is its Euro Classic style from the Renaissance era, built on a minimum land size of 15 rai. The design and every detail of the home reflect the identity, taste, and sophistication of living for affluent families, featuring a garden and a Castle Garden banquet area styled like the British royal family, accommodating over 1,000 guests. The entrance hall spans over 500 square meters, standing 21 meters high in an open space equivalent to a five-story building, along with a luxury air-conditioned garage that can hold up to 25 supercars.

This is designed to be exclusive for clients, catering to the needs and lifestyles of the target group, which includes national business leaders, successful young entrepreneurs, and affluent families with assets exceeding 5 billion baht, or UHNWIs (Ultra-high-net-worth individuals).

The Event of the Year: Exclusive Time 2024

The launch of the new home design worth over 1 billion baht is just one of Master Plan 101's strategies. Another event, 'Exclusive Time 2024,' is set to take place from July 8 to 19, 2024, at the Master Plan 101 showroom on Ladprao Road, which spans over 2,000 square meters. Special offers will include discounts and promotions for those interested, who can register in advance for free consultations on construction budgets, decoration, and landscaping, among others, at MTP1 Line Official Account Limited to only 4 families per day.

'For over 25 years, the company has delivered luxury homes to clients across the country, reflecting not only our experience and expertise in service but also proving our credibility as a market leader and a trusted luxury home construction service,' Mr. Anantakorn stated.