Plus Property Elevates Luxury Management Service Standards to Meet Demand for Luxury Projects, Showcases Success in Securing 25 New Management Contracts

Plus Property has kicked off the first five months of the year by demonstrating its leadership in Property Management, having been entrusted with the management of 25 new residential projects, 48% of which are luxury developments. As the second half of the year approaches, the company is poised to continue taking on new projects, leveraging its strengths as a Thai company certified with international service standards, combined with extensive experience in managing luxury residential projects. Plus Property offers customized service design and experience tailored to each project, addressing the diverse lifestyles of residents.

Ms. Narumol Apornthanakul, Assistant Managing Director of Residential Building Management at Plus Property Co., Ltd., an expert ready to meet all real estate service needs, stated, "This year, Plus is continuing to follow our business approach, which is the Quality Framework – developing a holistic work system focused on quality-driven operations. We are leveraging our expertise, integrating technology, and understanding market needs to expand our business. We see opportunities in providing our knowledge and service capabilities, including building management under Plus standards, which can be offered to other developers or condominium owners. Throughout this period, we have been committed to delivering the best service experience of 'PLUS Luxury Management' to our clients, continuously introducing new offerings, as evidenced by the addition of Plus Concierge services for customer convenience, which has received positive feedback. As a result, our performance over the past five months shows a 17% increase in trust for managing luxury projects compared to last year, reinforcing our confidence in our direction and commitment to enhancing services to meet all aspects of luxury residents' needs moving forward."

Adapting to Market Demand

Plus is responding to the demand for luxury projects, reaffirming its leadership in Luxury Management by delivering services that resonate with clients, creating a distinctive edge over competitors through a two-pronged strategy.

1. Uplifting Luxury Standard – Elevating service quality to meet luxury lifestyle needs, supported by the PLUS Eduplex institute, which offers intensive staff development programs, particularly the Luxury Management and Guest Experience Program, cultivating employees with Luxury DNA. The instructors are experts from within the organization, trained by globally renowned figures such as Thomas Kaufmann and Gary Williams, who have developed leading butlers in Asia and Europe. The Master the Exquisite Care course teaches the art of managing high-value properties, and there is also a Luxury Auditor team that monitors quality across various aspects, including safety, service quality, physical quality, and aesthetic appeal of projects, ensuring comprehensive satisfaction of diverse needs.
2. Luxury Service Design – Designing living experiences that are felt from the moment one steps into the project, with sensory design that creates a unique identity aligned with the project's concept, enhancing the living environment to surpass competitors. Additionally, lifestyle solutions are tailored to residents' needs, such as organizing appropriate activities within the project, like Afternoon Tea on weekends and festive events like New Year and Halloween, as well as selecting specific services to maintain hotel-quality homes, such as cleaning, garden care, and pool maintenance, to deliver the ultimate experience for residents.