Sena has created a new dimension in condo sales by boldly breaking the rules and partnering with Nak-Chalee Trairat, the number one influencer in Thailand, to sell condos live on TikTok last month. The campaign, 'Sena Klahai,' has generated a new phenomenon in the real estate industry, receiving a positive response. In just an hour and a half of live streaming, nearly 40,000 viewers tuned in, resulting in over 200 appointments for project viewings, significantly increasing condo bookings. Sena is now moving forward to expand into the housing market with the new campaign “Sena Klahai Up to 1 Million Baht”, offering special deals with a maximum of 1 million baht, easy payments of just 2,500 baht per month for every million, and nine free electrical appliances with quality homes, townhomes, and commercial buildings ready for occupancy across 38 projects in prime locations such as Ram Inthra, Lat Krabang, Bang Phli - Thepharak, Bang Na, Rangsit - Bang Phun, Bang Pu, Lam Luk Ka, and Salaya. This initiative perfectly meets diverse lifestyle needs, allowing early bookings to choose first from now until June 30, 2024. <\/p>

Ms. Umaporn Thanyalakphak, a director at Sena Development Public Company Limited, stated, “The 'Sena Klahai' campaign, featuring Nak-Chalee Trairat as the number one influencer in Thailand, has created a new dimension in condo sales. This fun and colorful approach to the real estate industry demonstrates Sena's willingness to invest and innovate. The campaign received an excellent response, with nearly 40,000 viewers during the live session and significant follow-up interest, leading to over 200 appointments for project viewings. We see this new marketing approach as a way to communicate our brand through entertainment marketing on social media, promoting and selling our products. Nak-Chalee is entertaining and selective; if he is not confident in a product or brand, he will decline the job, which builds consumer confidence. His large fan base helps us reach not only potential home and condo buyers but also new customer segments, such as lifestyle groups and renters, increasing interest in the Sena brand. This marketing communication effectively stimulates sales and reinforces consumer confidence in the Sena brand.”

In addition to creating a new dimension in the real estate sector, Sena has also adjusted its online advertising strategy to enhance the 'Sena Klahai' Pool Campaign by pooling media budgets by zoning, grouping brands that are in the same area together to improve campaign effectiveness and reach the target audience more accurately.

Furthermore, Sena is immediately advancing into the housing market with the “Sena Klahai Up to 1 Million Baht” campaign, offering special deals with a maximum of 1 million baht, easy payments of just 2,500 baht per month, and nine free electrical appliances. Customers can choose from quality homes, townhomes, and commercial buildings ready for occupancy across 38 projects in prime locations such as Ram Inthra, Lat Krabang, Bang Phli - Thepharak, Bang Na, Rangsit - Bang Phun, Bang Pu, Lam Luk Ka, and Salaya, perfectly catering to diverse lifestyle needs. Early bookings can choose first from now until June 30, 2024.

For more details, visit https://campaign.sena.co.th/sena-klahai-zone or follow Sena Development news at www.sena.co.th, www.facebook.com/senadevelopmentpcl, or contact customer service at 1775.