“Alexander & James”, a luxury furniture brand from England under TCM Corporation Public Company Limited (TCMC), is establishing a new hub in Ekkamai (Sukhumvit 67), a flagship furniture store in Thailand and Asia, with plans to become a center for furniture exports in Asia by 2025. The brand is targeting A A+ level customers with a new series of premium quality sofas and rugs, aiming for a growth of 130 million baht by the end of 2027.

Mr. Pimol Srikrung, Chairman of TCM Corporation Public Company Limited, revealed that Alexander & James has been operating in Thailand for six years and has received a positive response from customers who love home decoration and design that reflects their unique style. The continuous growth in demand has led to the expansion of the business with the opening of the first flagship store in Thailand in 2024.

The investment and expansion plan involves moving from the original flagship store to a larger space of over 800 square meters in a five-story building, designed to accommodate both domestic and international customers to experience luxury design from England at accessible prices. The focus is on targeting A A+ level customers, with a revenue target of 130 million baht (approximately 3.8 million USD) for 2024, and elevating Thailand to become a center for furniture exports in Asia by 2025.

“We aim to create this space as a model gallery to showcase new products for both Thai and international customers, akin to visiting an art exhibition through furniture design. We will offer products across various segments to meet consumer preferences while maintaining the essence of British style, which is the brand's DNA. We are confident that we can become a top-of-mind brand among luxury product enthusiasts who seek quality,”

The flagship store of Alexander & James consists of five floors, each with a different concept designed to create an exciting and captivating journey. The layout is as follows:

Floor G LITTLE LEOPOLD features a signature style that replicates Leopold Street in London, showcasing leading British furniture in the heart of the city on Ekkamai Road. It combines classic designs with craftsmanship, infused with modern elements, complemented by The Design Studio, which offers a complete collection of fabrics and leathers, along with experts to provide advice and help bring home decoration dreams to life.

Floor MEZZANINE features RT STUDIO by ROYAL THAI, showcasing handwoven rugs created from over half a century of Thai artistic heritage, resulting in distinctive carpets that are a form of art, embodying luxury and uniqueness.

Floor 2 THE LOUNGE presents modern classic sofas that are large and perfect for socializing, emphasizing soft textures from premium leather and fabric, with a contemporary style that is unique in terms of size, complexity, and simplicity, while still maintaining warmth.

Floor 3 THE RETREAT embodies an English lifestyle by bringing outdoor ambiance indoors, embracing nature's colors in an Eclectic style with a mix of velvet and leather in deep, raw tones and earth tones, featuring a mix-and-match of chairs and ottomans that reflect the brand's signature laid-back lifestyle.

Floor 4 THE STUDIO showcases works from RT STUDIO x MOOK V, the debut collection of RT STUDIO by ROYAL THAI, and RT ACOUSTIC, a soundproofing solution that combines performance, beauty, and environmental conservation using sustainable materials, along with a new rug collection that has just launched, allowing visitors to absorb designs that blend various styles to enhance tranquility and improve quality of life.

Floor 5 CITY TERRACE is designed as an event space for creative design, set to officially launch in 2025.

Alexander & James flagship store in Sukhumvit 63 is a unique masterpiece in Asia, welcoming design lovers and home decor enthusiasts to express their personal style. It is open daily from 10:00 AM to 7:00 PM. For more details, visit www.alexanderandjamessofas.com or to schedule a visit, contact Alexander & James flagship store at 092-350-8988.