Sen X or Sen X Public Company Limited reaffirms its position as a leader in providing comprehensive real estate services, both in residential and commercial business buildings. The company is significantly enhancing its team with over 35 years of experience in the real estate industry, aiming to elevate service delivery through innovation and technology. This includes 4 main business groups: Sen X Property and Facilities Management, which manages residential legal entities; Sen X Property Development, which develops luxury projects; Sen X Digital, which provides comprehensive application development services; and Sen X Retail, which offers products through the Smartify Home application to deliver a premium experience that meets international standards. The company aims for a revenue target of 1.4 billion baht, with a growth rate of 40% and a carbon reduction goal of 3,343.13968 tCO2eq, equivalent to planting 334,314 trees.

Ms. Suphin Meechuchip, Chief Executive Officer of Sen X Public Company Limited, stated, "Today's press conference is held under the concept of 'Unleash The Potential Of Your Property' to unlock the potential of your real estate, reinforcing the success of Sen X's past operations in line with our set goals. We turned a profit within a year of management. The company is ready to aggressively enter the comprehensive real estate service market by strengthening our management team with experienced personnel of over 35 years, managing more than 300 residential and commercial projects. This creates organizational strength and delivers professional service solutions to our clients. The company is also developing innovations and technology under the concept of 'Life Simplified' to make life easier and more comfortable with our 'Intelligence First Mile - Last Mile' service, which includes EV Shuttle services connecting to public transport, allowing users to track vehicle locations via the Smart Mobility application, providing convenience and catering to all lifestyle needs while promoting sustainable business development in line with the Smart City initiative."

The main businesses of Sen X Public Company Limited consist of 4 business groups:

  1. Sen X Property Management and Property Services provides management services for residential legal entities, divided into two parts:
    1. Property and Facilities Management offers management services for legal entities, bolstered by experienced executives in the real estate field, such as Sirithak Silachamroon, who serves as Assistant Chairman of the Executive Board. This enhances service delivery with easy, convenient technology and aims for sustainability while entering the premium real estate market with Elite Services, which provides world-class resident services from a professional team trained to international standards. The company also offers tenancy management and hospitality services, managing properties comprehensively for investors and hotel management, including serviced apartments under the SEN STAY brand. Currently, the company manages over 100 projects in Property and Facilities Management, with 65 condominium projects and the remainder being villages, with 70% of management being company-owned projects and 30% from external projects. In 2024, the company aims to increase the proportion of external project management to over 40% while expanding the commercial market concurrently.
    2. Property Services acts as an agent for leasing residential, commercial, and industrial properties, strengthened by two executive directors, Preecha Supapitiporn and Kamolpath Saweangkit, who have over 25 years of experience in the real estate sector. They enhance the sales management team and provide investment consulting for both Thai clients and foreign investors, with networks in several countries such as China, Taiwan, Myanmar, and India, ensuring they can meet the elevated lifestyle needs and increase property investment value for investors and residents in the future.
  2. Sen X Property Development focuses on managing the development of new projects, emphasizing luxury projects that prioritize environmental care with Zero Energy Houses, integrating technology to meet the Smart Lifestyle demands of modern living. This year, the company plans to launch a single-house project valued at over 2.6 billion baht.
  3. Sen X Digital focuses on developing technology to assist in property management and enhance convenience for residents, in line with the core concept of 'Life Simplified'. Various features are developed from deep customer insights, and Sen X is currently developing and upgrading two Smart applications:
  • Smartify is a smart living management application designed from analyzing the behaviors of residents and users, providing a one-stop solution for service payments, repair requests with real-time status tracking, project service communications, and notifications, while enhancing security with data recording functions within residences, elevating customer and resident services to an intelligent level using AI through BIOMETRIC technology, providing convenience in living within residential projects while connecting to public transportation and facilitating access to utilities quickly and efficiently, leading the community towards a sustainable quality society that is environmentally friendly.

  • Smartify Home is a Personalized Smart Platform for Living that aggregates a variety of products and services to meet all needs.
  1. Sen X Retail provides a service for residents to easily purchase furnishings and decorations through Smartify Home, addressing the needs of residents buying new homes or condos by facilitating the selection of home decor through Smartify Home, tailored to fit the style and size of each residence. The team already has a database of the area sizes of each unit type in all projects, so residents do not have to waste time scheduling measurements or installations. The Smartify Home team manages every step of the process.

Sen X is confident that strengthening its management team with experienced professionals, combined with the development of various innovations and technologies, will propel Sen X to become a leader in comprehensive real estate services in the premium market. In addition to managing the business under the core concept of Life Simplified, this will serve as an enhancement to increase the value of various business groups within Sen X, while also promoting mutual business strength of the parent company, Sena Development, which aligns with sustainable organizational development strategies to deliver quality housing alongside good quality and environmental considerations that Sen X also prioritizes, including energy conservation, supporting recycling, promoting waste separation, and public transportation use, aiming to significantly reduce greenhouse gas emissions and progress towards becoming a Net Zero organization in the future.