Boonthavorn is set to launch DESIGN VILLAGE RATCHADA, a new concept catering to urban dwellers, with a budget of over 700 million baht. They have partnered with CBRE as the retail marketing and leasing management consultant for this project.

Boonthavorn, a leading retailer of premium home materials and decor in Thailand, reinforces its strength with the launch of DESIGN VILLAGE RATCHADA, backed by an investment of over 700 million baht. They have collaborated with CBRE Thailand, a global leader in real estate consulting, to provide retail marketing and leasing management for this project.

DESIGN VILLAGE RATCHADA marks the 5th branch of Design Village and is the first Design Village located in the heart of the city, situated in what is considered the New CBD of Bangkok on Ratchadapisek Road. This area has high economic growth potential and represents a transformation from the previous Boonthavorn Ratchada format, designed to meet the lifestyle needs of the new digital generation who appreciate design and creativity under the concept of Work-Life Integration and Retail Mixed.

The location of DESIGN VILLAGE RATCHADA is close to the MRT Ratchadapisek station and is surrounded by residential areas, condominiums, and several office buildings, which are key factors that will support the project's success.

Mr. Sitthisak Tayanuwat, CEO of Boonthavorn Retail Corporation Public Company Limited, stated, “DESIGN VILLAGE RATCHADA covers an area of over 13 rai, featuring a total of 3 floors with over 3,600 square meters of rental space. It stands out by integrating various functions, including a large supermarket, restaurants, cafes, hangout spots, health & wellness areas, and office spaces, to enhance the living and working experience of the new generation comprehensively while maintaining the core concept of DESIGN VILLAGE, which is to elevate the quality of living, dining, and health for visitors.”

The design focuses on user experience, ensuring accessibility with multiple entry and exit points to emphasize the best service experience. Additionally, DESIGN VILLAGE RATCHADA will feature on-ground parking that accommodates over 300 vehicles, allowing visitors direct access to the stores conveniently every day from the car door to the store door (Prompt Access).

Furthermore, Mr. Sitthisak Tayanuwat shared, “DESIGN VILLAGE RATCHADA is designed to align with the lifestyle of modern individuals, seamlessly blending work and life spaces to meet the needs of a new generation that works not only in offices but can work anywhere at any time, providing a complete Lifestyle Solution.”

CBRE, a global leader in real estate consulting, will play a crucial role as the retail marketing and leasing management consultant for DESIGN VILLAGE RATCHADA. Dr. Jariya Thamtrongkijkul, Head of Retail and Real Estate Transaction Management at CBRE Thailand, stated, “With our deep understanding of the Thai retail market and the trends of new consumer behavior, DESIGN VILLAGE RATCHADA is poised for great success. The Ratchada area is vibrant and diverse, making it a location that meets the needs of urban dwellers, with convenient access. Moreover, the previous Boonthavorn Ratchada branch had the highest revenue and per capita income, which gives us confidence in the project's potential.”

Set to Launch in September 2024

If retailers are interested in being part of this promising project, DESIGN VILLAGE RATCHADA, they can contact to schedule a visit or inquire for more details at the retail space department of CBRE Thailand at 02 119 1500.