• Introducing the SHAWN brand, a luxury single house project that redefines the concept of home in a unique way by Singha Estate, featuring a new Signature Luxury Home in two prime locations in East Bangkok.
  • Notable for overcoming limitations, allowing flexible space utilization in the home according to the needs of family members and future family growth.
  • Targeting prime locations in East Bangkok, pre-sales will take place on May 25-26 at Shawn Panya Intra and Shawn Wong Wan - Jatu Chot.

Singha Estate Public Company Limited (SET:S) is a sustainable international real estate development and investment company, known for its Best In Class projects under the philosophy of “Go Beyond Dreams.” The company is expanding its portfolio of single houses in the luxury market to reach more customers seeking homes in this segment, particularly targeting the new generation with diverse housing needs beyond mere shelter. The launch of the “SHAWN” brand represents a new segment in the luxury market of Singha Estate in two locations in East Bangkok, embodying the idea of a home that reflects a unique path to success.

Mr. Natthawut Mathayomchan, Chief Executive Officer of Residential Business Development at Singha Estate Public Company Limited stated, “SHAWN is a new brand launched in Singha Estate's luxury residential portfolio, recognizing the open opportunities in this segment. The SHAWN brand conveys the DNA or design philosophy of Singha Estate, adhering to five key principles to maintain Best In Class standards in all aspects: Prime Location, Signature Planning & Crafted to Last Design, Quality & Invisible Details, Sustainability, and Service & Living Experience.”

The launch of the luxury single house project under the new SHAWN brand in two prime locations in East Bangkok, namely Panya Intra and Wong Wan - Jatu Chot, reflects Singha Estate's keen insight into the growth potential of these areas, which support urban expansion. This is considered a Prime Location, predicted by Singha Estate to respond to the growth of luxury single house projects in Bangkok, with a total investment value of approximately 4.6 billion baht.

“SHAWN represents a unique story of individual paths to success, derived from the phrase THE SHINING DAWN, symbolizing the dawn of glory. SHAWN will serve as a home that embodies the first light for those with a unique approach to life, propelling every passion to soar on a new path to success that is unlike any other. Thus, SHAWN will make the luxury horizontal real estate market more exciting,” Mr. Natthawut added.

Ms. Panicha Jiraphak, Senior Marketing Director at Singha Estate Public Company Limited revealed, “SHAWN is a luxury single house project that transcends limitations, breaking the mold with the concept of Live SHAWN Way. Since we live life differently, the path to success for each individual is unique. The success you create must be defined by you. With a communication strategy focusing on Brand Personality, we aim to connect with the Young Successor group, which will be our primary target audience. We are confident that it will receive a positive response and become another key success brand for Singha Estate.”

The distinctiveness of SHAWN is clearly evident in The Signature Planning, a design approach that understands the insights of the target group, allowing for unique functionality that meets the lifestyle needs of residents and families. It also creates a design and construction that offers flexibility in adapting spaces and functions according to future family growth, reflecting Singha Estate's long-term consideration for residents' benefits. This is achieved through four design principles applied to every Singha Estate project: Space for Multi-Generation, Provision for Future Expansion, Maximize Green Space, and Feng Shui considerations in design.

The single house projects under the SHAWN brand from Singha Estate are located in East Bangkok. Both projects have been studied for market demand, recognizing the differing needs of target groups, resulting in clear distinctions in concept design, size, and unique features that cater to the specific customer needs of each project.

SHAWN Panya Intra Project: A single house along a main road in MODERN TROPICAL CONTEMPORARY style, surrounded by amenities for living. The uniqueness starts with land plots beginning at 100 square wah, making this project ideal for expanding families seeking spacious living areas and large plots. The house design reflects privacy under the concept “Crafted to Last,” using a simple facade that invites nature into the design, such as wood and stone patterns in earth tones, making the home vibrant and inviting. The layout features a wide facade, enhancing the spaciousness of the house and optimizing space allocation. A highlight is the Double Volume area at the front of the house, allowing natural light to permeate throughout, making it more livable. Each bedroom is spacious, with en-suite bathrooms, exclusive to only 72 families, located near schools and numerous amenities.

SHAWN Wong Wan - Jatu Chot Project: A two-story single house in Modern Classic style, located near the Jatu Chot expressway entrance and exit. The standout feature of this project is the special house plan exclusive to this project, the “Garden Courtyard” plan, which offers high privacy. The large internal garden becomes the focal point visible from every room in the house. All areas on the ground floor can easily access this large internal garden, enhancing visibility and access to the refreshing green space. The house also features Double Volume, allowing natural light to illuminate the entire home, situated on over 46 rai with a total of 158 units.

Both projects feature common areas that can accommodate various activities, including a comfortable lobby clubhouse with pool views, a saltwater swimming pool with a shallow area for children, a Biz Lounge for business meetings or group work, and a Main Park with a large green space and a Kid’s Playground made from EPDM material to reduce impact, as well as pet-friendly areas. The Universal Design caters to residents of various generations. SHAWN in both projects will have pre-sales on May 25-26, starting at 19 million baht.

Under the 2024 plan, Singha Estate has more significant projects to launch by the end of the year, with a total value of around 10 billion baht, preparing to develop quality projects at the “Best In Class” level to align with the strategy under the philosophy “Go Beyond Dreams” for continuous and sustainable success.

To schedule a visit to the project, call 1221 or find more details at https://residential.singhaestate.co.th/singlehouse/shawn/th/