Songkhla: “Serene Property” is making another push into the southern market, bringing the “Serene Mira” and “Plus” brands to launch new projects that cater to every Lifestyle in the prime locations of Songkhla. The “Serene Mira Airport-Hat Yai” features 168 units of single and twin houses starting at 5.2 - 7.9 million baht, and the “Plus Condo Phetkasem” starts at just 1.69 million baht. A pre-sales event with special promotions will be held at Serene The Collection from April 26 to May 6, 2024, at Central Hat Yai, first-floor promotion area.

Mr. Nimit Monarimit, CEO of Serene Property and Development Co., Ltd., revealed during a press conference that Serene Property was established in 2010 and has been engaged in real estate development in regions with strong economic and tourism growth for 14 years. The company has consistently succeeded in developing high-rise real estate projects. Currently, it has 17 residential projects under the brands “Plus,” “S’myne,” “Serene Mira,” and “Serene Raya” across five provinces, including Phuket, Surat Thani, Hat Yai in Songkhla, Phra Nakhon Si Ayutthaya, and Si Racha in Chonburi, and Nakhon Ratchasima. This includes 12 condominium projects valued at 11.06 billion baht, 4 horizontal projects worth 2.32 billion baht, and 1 villa project worth 475 million baht, totaling 13.857 billion baht. In 2023, the company launched three new projects valued at 3.345 billion baht:

  1. Serene Mira Ayutthaya - Single and twin houses, the company's first project with 188 units starting at 3.89 – 10.9 million baht.
  2. S’myne Condo Ayutthaya - Condominium with 474 units starting at 1.15 million baht.
  3. Serene Raya Bang Tao Phuket - Pool villa, the company's first project with 14 units starting at 25 million baht.

For its operational plans in 2024, the company is committed to continuously developing quality projects to enhance the living standards of residents under the care of Serene Property, which consists of an experienced and capable team. With a strong existing customer base and expertise in real estate, the company has successfully completed over 17 projects and aims to become a leader in the real estate business. This year, it plans to launch three new projects worth a total of 3.755 billion baht, including one horizontal project (valued at 700 million baht) and two vertical projects (valued at 3.055 billion baht) to support stable and sustainable growth, as well as achieve its goal of becoming a leader in the real estate sector and listing on the Stock Exchange of Thailand by 2026.

Mr. Wutiphan Kangsanan, Managing Director, further stated that Songkhla and Hat Yai are "cities of trade and investment opportunities," being the largest economic province in the south with a GDP ranking 14th in Thailand. The per capita income is 145,000 baht/year, making it a vibrant economic city. During the recent Songkran festival, hotel occupancy was full, with many Thai and Malaysian tourists visiting. With our experience in project development and understanding the needs of the people in Songkhla-Hat Yai, we have gained trust and confidence from the local community, successfully developing five projects in Hat Yai. After surveying the demand-supply in this area, we are preparing to launch two new projects in Songkhla: the Serene Mira Airport-Hat Yai project and the Plus Condo Phetkasem project, with a total value of 3.025 billion baht.

The Serene Mira Airport-Hat Yai project is located on Pakrong Phatthana 1 Road, near Hat Yai Airport, featuring 168 single houses with a large clubhouse on a project area of 39-1-74.25 rai, valued at 1.05 billion baht. There are three house designs available, starting at 5.2 - 7.9 million baht:

Serene Mira Samila - Two-story single house with 4 bedrooms, 3 bathrooms, 2 parking spaces, and 1 storage room, usable area of 168 square meters.
Serene Mira Mahasamut - Two-story single house with 4 bedrooms, 3 bathrooms, 2 parking spaces, and 2 storage rooms, usable area of 181 square meters.
Serene Mira Lagoon - Two-story single house with 4 bedrooms, 4 bathrooms, 3 parking spaces, 1 storage room, and 1 family area, usable area of 219 square meters.

The project's highlights include a large clubhouse covering over 600 square meters, a central garden with 1.28 rai of green space, and a Home Automation system controlled via mobile devices, allowing residents to manage their homes from anywhere. With only 168 families in the project, it offers privacy, and the first Double Gate entrance in Songkhla. The design reflects the unique identity and story of the area. The project had a successful private sales event in December 2023, achieving nearly 80% sales of the available houses. At the VIP sales event - Serene The Collection, we will open a new phase near the clubhouse.

Plus Condo Phetkasem is located on Phetkasem Road, right next to Big C Extra. This high-rise residential building has 30 floors with 830 residential units and 1 retail unit, valued at 1.975 billion baht, starting at 1.69 million baht. The units range from 27 to 40 square meters, with the following configurations:

1-bedroom units: 27 – 30 sq.m.
1-bedroom Plus units: 34.70 – 40.00 sq.m.
Retail unit: 39 sq.m. (1 unit)

The project's highlights include its prime location on Phetkasem Road, just steps away from Big C Extra, and close to educational institutions, shopping centers, and various amenities within a 10-minute radius. The common area is well-equipped with over 30 facilities, catering to the lifestyle of the new generation. It features the largest rooftop garden in the south, beautifully designed units with complete furnishings, and a Hybrid Design that allows customization according to needs, offering a 360-degree view without any tall buildings obstructing the scenery.

To facilitate customer access to the new projects, we are preparing to hold the Serene The Collection event for pre-sales of the two new projects at Central Hat Yai - first-floor promotion area from April 26 to May 6, 2024. The event will feature various activities and interesting project information, including details about the single houses near the garden from the Serene Mira Airport-Hat Yai project, a quality single house project with a large clubhouse on over 2 rai of land near the airport. Customers will receive 5 baht of gold when booking during the event. Interested parties can register at https://bit.ly/3xJaayD.

Additionally, the Plus Condo Phetkasem project is a new condo in the city center that offers a better life. Interested parties can register for discounts of up to 150,000 baht* at https://bit.ly/3IOwvgn.

*Conditions apply as specified by the company.