SB Design Square introduces the Transfur innovation, catering to the needs of a new generation captivated by the wonders of furniture that combines design, functionality, and versatility in one piece, effectively expanding the space in every area of the home.

Mr. Pidetch Chavaldit, Executive Director of SB Furniture Group, revealed that the current trend in furniture design across various countries, including Thailand, focuses on maximizing space efficiency, known as Multi-function furniture. This type of furniture can serve multiple purposes in a single piece, is compact yet retains versatility, and is easy to move. It can be either freestanding or built-in, depending on user preferences. Examples include sofas that convert into beds, tables that can be folded away when not in use, or even under-stair shelving, all designed to meet the lifestyle needs of modern residents, enhancing convenience and adaptability for those with limited living spaces. Currently, Multi-function furniture comes in various forms, including beds, functional sofas, shoe cabinets, shelving units, work desks, and dining tables.

SB Design Square has developed the Transfur innovation, a new concept in furniture that can adapt its functionality according to lifestyle needs, maximizing space usage. This innovation caters to urban lifestyles and condo living with new functional products and features, increasing usable space within rooms under the concept of Small Space Make a Difference. It alleviates the discomfort of cramped rooms with expandable furniture that adjusts to life’s demands. This new furniture concept includes six categories: Desk, Seating, Storage, Bedroom, Living Room, and Dressing.

In 2024, SB Design Square will continue to reinforce its vision of Home Design Solutions by enhancing its range of products and services, ensuring easy access for customers to meet the diverse needs of different consumer groups. This includes the opening of a Condo Solutions Pop Up Store at BTS Sala Daeng, complemented by the new Transfur innovation, a solution tailored for condominium residents. Market surveys indicate a very positive response to the Transfur innovation, prompting the addition of more functions and categories, as well as creating distinct areas, including various sample rooms for customers to experience the products firsthand.

“SB Design Square expects to grow alongside the positive trends in the condominium real estate market, as evidenced by the continuous launch of new condominiums. Our target demographic is the new generation, particularly young professionals and Generation Z. Surveys reveal that this group tends to be risk-takers, viewing happiness not as wealth but as success in pursuing their passions, which leads them to invest in new assets and experiment more than other age groups. Importantly, this demographic often has a clear consumption identity, having grown up with abundant conveniences as Digital Natives, adept at learning quickly in the online world, and valuing comfort and speed. They are also inclined to save money and invest quickly. Furthermore, they plan to purchase their first home by age 30, three years earlier than the current average. The main reasons for wanting to buy a home include the desire for privacy and independence beyond renting. A notable trend is their appreciation for versatility, coupled with value and good design. Surveys indicate that this group sees homeownership as a symbol of success, providing stability and financial security, even though they recognize that buying a home is not easy. They seek residences close to urban areas with convenient amenities. Thus, Multi-function furniture is a primary choice, making the Transfur innovation the perfect solution for this demographic,” Mr. Pidetch Chavaldit concluded.

Experience the new and exciting functionalities that enhance space with the Transfur innovation today at SB Design Square Bangna. For more information, visit https://www.facebook.com/condosolutions.th or add Line: @condosolution.