D-Land Group Co., Ltd. is confident in the potential of the horizontal housing market in the secondary city of "Ratchaburi" as the transfer of ownership continues to grow. The company is fully committed to expanding its portfolio of large luxury homes with the launch of a new project, "The Proud Prestige Bypass-Ratchaburi," which redefines a simple yet luxurious lifestyle through meticulous design under the concept of "Minimal is New Luxury." The project features four high-quality house designs located in the best area in the heart of Ratchaburi, emphasizing privacy and security, while elevating the quality of life to match leading homes in Bangkok. The target market includes Gen X and Gen Y customers in the Main Class and Upper Class segments. A pre-sale event will be held with model homes available for viewing and the opportunity to experience the actual completed homes (before sales) for the first time, allowing customers to choose beautiful plots before anyone else and receive exclusive discounts only during the event on March 30-31.

Mr. Permkiat Photiphiangthong, CEO of D-Land Group Co., Ltd., a leading real estate developer in the southern Bangkok area, Rama 2 – Samut Sakhon, the eastern region, and the western side of Bangkok, including the community mall "Porto Chino" and the complete rest area "Porto Go," revealed that in 2024, the company remains committed to developing its business and driving strong growth by expanding into secondary cities neighboring Bangkok with potential. Recently, the company has recognized the growth potential of Ratchaburi, which has a strong internal economy and high per capita income, and is a key distribution point for goods to the western region. The overall competition in the real estate market in Ratchaburi is still relatively low, with only a few major and local developers entering the market, yet there has been continuous growth in value. Last year, the market value in the single-house segment in Ratchaburi saw ownership transfers exceeding 3.979 billion baht, contrasting with the overall decline in ownership transfers nationwide. Thus, Ratchaburi remains a market with significant potential and interest, especially in the single-house segment priced at 4 million baht and above, which continues to see demand exceeding expectations.

“The upper-end horizontal housing market in Ratchaburi is expected to continue growing this year, as evidenced by the demand for the project 'The Proud Bypass-Ratchaburi,' which is a luxury single-house project in a quality community with only 78 families. The company has expanded its development into Ratchaburi with this first project and has received excellent feedback from customers since the project opened for viewing, leading to rapid sales closures. To build on this success and reinforce its position as a leading luxury real estate brand that continues to win the hearts of consumers in Ratchaburi, the company is moving forward with the development of a new project, 'The Proud Prestige Bypass-Ratchaburi,' a new definition of elevated living that reflects a minimalist lifestyle perfectly. The company will gradually open sales in two phases, with the first phase being a completed project before sales, which is currently over 90% complete, and will continue construction in the next phase.”

The Proud Prestige Bypass-Ratchaburi redefines a simple yet luxurious lifestyle through meticulous design under the concept of "Minimal is New Luxury" to meet the needs of living with luxurious single and twin houses, two stories, totaling 152 units. This house design is popular among homebuyers, including executives, high-ranking officials, local business owners, and successful young entrepreneurs in the Main Class and Upper Class segments. It boasts the highest potential location in Ratchaburi city, adjacent to the main bypass road, connecting quickly to important business areas and diverse lifestyle centers, covering over 34 rai of project land, with prices starting at 4.59 million baht and a total project value of over 920 million baht.

The Proud Prestige Bypass-Ratchaburi also stands out with its unique design, inspired by the concept of "Life in The Future," allowing you to design your own future with house designs that pay attention to every detail, from a simple yet luxurious and modern design to the selection of premium quality materials. It comes with the AIS Smart Home system for safety and convenience, a structural framework that supports extensions for practical use of every space in the home, and considers family members, especially the elderly, by adding a ramp at the front of the house for wheelchair access, as well as accommodating the installation of an EV Charger* to meet all customer needs and lifestyles comprehensively. There are four house models to choose from:

• House model PRIVA on a land size of 62 sq.w. with a usable area of 273 sq.m.

• House model PARADIS on a land size of 53 sq.w. with a usable area of 219 sq.m.

• House model PRIDE on a land size of 50 sq.w. with a usable area of 193 sq.m.

• Twin house model PASSION on a land size of 38 sq.w. with a usable area of 156 sq.m.

 

The project enhances living standards in an environment comparable to leading housing projects in Bangkok, with complete facilities, including an exclusive clubhouse that allows you to unwind with a large swimming pool, a fully equipped fitness room, a co-working space to foster your child's development in the Kid Club, or a playground in the central garden and over 1 rai of green space, along with comprehensive security systems covering both inside and outside the home 24 hours a day.

“The rapid sales closure of The Proud Bypass-Ratchaburi project reflects the interesting changes in the lifestyle of customers in the upper-end housing market in Ratchaburi, clearly indicating a demand for living in a project that enhances quality of life. It also pays attention to every detail, including quality, design concepts, security systems, and service both before and after sales. The most critical factor in the purchasing decision is the location, which must be in a high-potential area, easily accessible, and quickly connected to important business hubs. This will truly meet all housing needs and lifestyles of modern homebuyers in Ratchaburi, aligning with the vision of D-Land Group to develop housing innovations that deliver a perfect living experience while addressing the needs of all customer groups and lifestyles effectively. Therefore, we expect that the project The Proud Prestige Bypass-Ratchaburi will receive a positive response once again,” the CEO stated.

The company will open the pre-sale for the project "The Proud Prestige Bypass-Ratchaburi" along with model homes for viewing and experiencing the completed homes for sale on Saturday and Sunday, March 30-31. Special promotions will be available for interested customers who register through the website https://dl.co.th/the-proud-prestige/ to receive an additional discount of 50,000 baht* and the opportunity to choose beautiful plots before anyone else. For more information, please call 1793 or click to see details and follow updates at https://www.dl.co.th/ and Facebook: Dlandclub.