SCG HOME Experience Partners with 3 Brands to Strengthen Renovation, Extension, and Decoration Market, Creating a Home Improvement Destination to Meet Demand in Bangkok and Surrounding Areas
SCG HOME Experience has teamed up with 3 renowned brands ‘BAUEN by SCG’ ‘HomeSmile’ and ‘dooDeco’ to offer a comprehensive range of products and services that meet all customer needs, all available at SCG HOME Experience flagship store on Ekkamai-Ramintra Expressway, targeting the renovation and home decoration market, which is a significant and continuously expanding market as customer behavior increasingly focuses on home improvement and extensions, aiming to create a comprehensive destination for those looking to renovate and enhance their homes.
Mr. Thanyakawin Buddhi Mee, Managing Director of SCG Experience Co., Ltd. stated, “Given the significant growth trend in the renovation and decoration segment, our company sees a business opportunity and has partnered with 3 key allies who specialize in home renovation, extension, and improvement: BAUEN by SCG (บาวเอ้น บาย เอสซีจี), HomeSmile (โฮมสมายล์), and dooDeco (ดูเดกโค่). These partners provide products, services, and innovations that cater to the needs of customers visiting SCG HOME Experience, from design and extension of living spaces to interior decoration and complete home renovations, aiming to create a better living environment for home lovers, primarily targeting the Bangkok and surrounding areas.”
The leading brands involved in this collaboration are ready to provide services across various aspects of home improvement, truly fulfilling the role of a Home Improvement Destination. Ms. Panthicha Lekwat, BAUEN Director, stated, “BAUEN by SCG offers comprehensive home renovation services, including design, demolition, construction, interior decoration, furniture, as well as warranties and after-sales services. In addition to general home renovations, BAUEN by SCG has developed a home adaptation service for the elderly under the name BAUEN Elder Delight™, which focuses on the primary users by designing the placement of items according to individual ergonomics. This collaboration aims to create a comprehensive experience for SCG HOME Experience, allowing customers to achieve their desired living style, which we are ready to make a reality.”

Mr. Sanchai Jinda Sri, Co-Founder of dooDeco added, “dooDeco is a platform that simplifies the complex process of interior design and installation, offering a one-stop service from consultation, design, production, to installation. We act as a mediator connecting all parties involved in the project to deliver beautifully designed rooms as per specifications, utilizing technology and innovation to reduce design and installation time. Although we are a new platform, we have gained customer trust through our meticulous work at every step, resulting in beautifully crafted rooms.”
“And when it comes to home extensions, think of HomeSmile as the first choice, whether it’s extending kitchens, laundry areas, or multipurpose rooms, addressing both functionality and aesthetics comprehensively. We eliminate budget overruns and minor issues through controlled extension work by a team of expert engineers, along with guarantees. Not only do we deliver work according to specifications, but we also ensure that customers can continue living normally without disturbances during the extension process, which is a strength we bring to enhance SCG HOME Experience,” Mr. Dayin Kiattikwanakul, Smart System Business Director, concluded.
In addition to the services from these 3 partner brands, SCG HOME Experience also offers services related to tiles and sanitary ware under the brand COTTO, which features modern functionality and design that aligns with current lifestyles, as well as Q-CHANG (คิวช่าง), a hub for craftsmen providing comprehensive home care services to make home maintenance even easier.
For home lovers who are planning extensions or renovations, SCG HOME Experience is offering a special promotion “Home Improvement Parade” with discounts of up to 200,000 Baht and 0% installment plans for up to 10 months* (terms and conditions apply as specified by the company).
For more details, visit https://www.scgexperience.com/Home-Renovation-Campaign
Additionally, we are launching the “Home Doctor Clinic” to offer consultations on home extensions and improvements for homeowners. Free consultations can be booked in advance every day at SCG HOME Experience from March 1 to April 30, 2024, open from 10:00 AM to 7:00 PM at Crystal Design Center along Ekkamai-Ramintra Expressway.